What are Citations for Local SEO?
What are Citations for Local SEO? Citations in local SEO are mentions of your business on other websites. For example, if your business is listed on YellowPages.com, that counts as a citation. The same goes for a blog post or online newspaper article that mentions your business. Citations are important for local businesses since they send out signals that tell search engines they can trust your business. Citation building is imperative for small businesses that want to be found in local searches since search engines like Google and Bing use the information they find in citations to list your business in search results. And we’re sure you want your business to be found To show up in local searches, you need to make sure search engines have the information they need about your business so that they can show that information to all those consumers who perform local searches. It’s important to keep your Citations up to date. The information about your business that is found online should be kept up to date. Keep tabs on the information that is out there and where it is listed. If anything changes, such as the business name, your address, phone number, website URL, or even your opening hours, be sure and update all of the relevant citations as soon as possible. You are in control of your business information, and having incorrect information out there in the public domain will ultimately damage your business. Customers will mistrust your business if the information that you have listed is not correct. Getting your local business noticed and standing out above your competitors means that you need to invest some time and effort into getting your company registered with all of the relevant business listing sites. This is something that you should take responsibility for doing, as overall it will make a long-lasting impact on your business. Call Direct Submit today on 0800 669 6848 and we can get your local citation project moving. We provide a report outlining the citations and the directories submitted to, plus we work to ensure your citation details are kept up to date and accurate.
Search Engine Optimisation for Online Businesses
Search Engine Optimisation for Online Businesses. Why is search engine optimisation important for online businesses today? Imagine your target audience performing a Google search for information relevant to your business. They do the search and find plenty of results for other brands to fit their needs. But because your company’s Internet marketing content was not optimised in the best way to not only capture the attention of your audience, but also the search engine algorithm, your online content is now not seeing the best results it could. “97% of consumers use the Internet when researching local products/services” Source: BIA/Kelsey As a top North East based SEO company, we recognise this gap, and provide the most effective seo solutions to companies in need. If you’re online content is not hitting your desired business goals, then it may be time to take a closer look at your current seo techniques and partner with real seo experts like Direct Submit! Making Your Website Visible The way your website generates traffic is by becoming visible on search engine results pages. The results that are populated higher on SERPs are seen as the most relevant pages. Therefore, these pages receive more clicks and higher traffic. These pages are your competition and you don’t want them to keep getting that valuable traffic your business could be receiving. The solution: our marketing agency has designed a highly successful local and UK wide search engine optimisation service that is both ethical and result-driven. We use the latest tools, strategies, and trends to help you move up in the search engine results for the right keywords to get noticed by the right audience. You’ve heard about it and how it can help grow your business. Is it a good fit for your business? Regardless of what type of business you own, SEO should be a part of your digital marketing strategy. Is SEO something that you can do on your own? Sure, going the DIY route is a viable option for SEO marketing. However, keep in mind that SEO has many working parts, they’re ever-changing and the process requires a lot of hard work. To succeed in SEO, it Needs to be Done Right If you want to make the most out of your SEO marketing budget, you should consider partnering with an SEO company. Direct Submit Digital Marketing is a leading North East SEO services agency that you can count on. We’ll help you target the audience that will likely convert on your website. Any marketing agency can claim that they’re all about results. At Direct Submit, we’re positively obsessed. We carry this commitment to delivering data-driven strategies and bottom-line results from start to finish, helping you ignite growth through customised search engine marketing solutions. For more than a decade, we’ve partnered with many local and National businesses – from start-up companies to well established businesses, helping these organisations strengthen their brand and broaden their reach. Direct Submit is an SEO marketing and digital agency based with offices in Newcastle and Durham who specialise in ROI-focused digital marketing, bespoke web design & development and digital design. Call us today on 0845 272 2350 for more information or ask about our FREE SEO AUDIT service.
Looking at the SEO Rules for 2020
Looking at the SEO Rules for 2020. While a lot of people still think of SEO as some kind of hocus-pocus, those, who properly work SEO into their online marketing strategy, enjoy such benefits of SEO for business as increase in traffic and conversions, visibility, credibility, brand awareness and a better understanding of the customer behavior. So what should you look for in 2020 to consolidate you SEO? According to Forbes, the following should help. Looking at the SEO Rules for 2020 1. Backlinks are out; dynamic content is in. Google’s search team realised a lot of people were using shady SEO tactics and building tons of backlinks from huge websites, so it fought back. You’d think a backlink from Forbes, one of the most trafficked sites in the world, would shoot you to the top of the ranks, but it doesn’t. Google now ranks sites by category, and news outlets, among others, have lost a ton of SEO credibility and rankability. Now Google’s algorithm focuses more on the richness of your content, much like Instagram. This means the worth, depth and differentiation of your content are more important than the sites that link to you. Things like the use of images with alt tags, visual aesthetics and depth of writing are all measured by the algorithm and can set you apart. So make sure to include keywords, along with images and video. Think of your new SEO-rich blog posts more like infographics and less like essays or articles. 2. SEO never goes away. As ad platforms rise in cost, SEO continues to be the backbone. Don’t underrate the value of having an SEO presence. Ads go away as soon as you stop spending, but SEO lasts forever, and the longer you have your domain, the more your domain authority rises. Google rewards longevity, and once you rank for a top keyword in your niche, you’ll always have that content and footprint until you delete your site or remove the content. Google now shows more ads on the search results page than ever, but SEO still matters because some consumers still actively avoid ads, and those ads cost you more. 3. Find and leverage trending content. The best way to develop SEO content is by using Google’s keyword tool to find high-volume, low-competition keywords and draft content around them, or by using the skyscraper technique. However, there are a couple of other tactics as well: • Ego Bait Strategy. Content creation that includes information provided by your target audience can be extremely valuable, and if they have put in a little effort to be part of the article then there is a much higher chance they will share the article once it goes live. One way to improve your conversion numbers when reaching out to the people you would like to take part in the article is to let them know that a leading influencer in their industry is also taking part. That way they will be much more likely to want to take part themselves and more aggressively share the content with their audience. • Evergreen Keyword Targets. When creating content for a website, you need to ensure that there is a primary keyword target that receives a reasonable amount of search each and every month or large spikes throughout particular times of the year, such as seasonal changes or on specific dates, such as Christmas. Targeting these terms will ensure you are creating content around topics people are genuinely interested in, and as long as they are in a closely related vertical, the organic traffic they bring to your site will help with your overall authority. This will provide the chance for on-site conversions and can also be used to build low-cost remarketing audiences. That said, your content needs to be 100% original. Don’t even think about reposting someone else’s content. Google will find you and slap you on the wrist. After all, Google indexes every single website out there. However, you can repost content by giving credit to the originator using Google’s reposting tool. Looking at the SEO Rules for 2020 Keep in mind that SEO fits into a larger strategy. You can’t just do SEO. It’ll take you years to become profitable. However, SEO in addition to brand recognition raises your overall conversion rate in ads, so the two complement each other. This is precisely why when you ask a marketer, “What should I be doing for marketing?” they will never give you a straight answer: They can’t without knowing your goals and current situation.
An Effective Approach to SEO
An Effective Approach to SEO. SEO is a fundamental part of any online marketing strategy. However, it is a long-term strategy, which requires a good deal of time and investment. But with that said, this time and investment is well worth the rewards of success. SEO allows you to target specific keywords relating to your business, that users are actively searching for. Making sure you are found when users are actively searching for your product or service. Simply put, our approach to SEO typically will is built around: » Key Phrase Research » Website Analysis & Compliance » SEO Promotion & Marketing » Linking Strategy » Ongoing Monitoring & Maintenance Our team of SEO specialists have been working in SEO since 2001 and since then, have helped many local businesses just like yours expand in the Newcastle and North East region and beyond. Ranking higher on Google is tough and you should expect to be involved in SEO for the long term. However, through careful planning, link building, content optimisation and works we carry out to your website each month, we are sure to see your position improve online. Direct Submit are a leading SEO & Digital Marketing Agency who have a reputation for delivering tangible results and excellent customer service. We help our clients get more customers from search. With offices in Durham and Newcastle, we pride ourselves on delivering top-quality results and a proven effective approach to SEO and digital marketing. You’re just one phone call away from starting on the road to success. Call us today on 0845 2722350 and get your website working harder for your business.
Designing Website’s Optimised for Search Engines
Designing Website’s Optimised for Search Engines. SEO, or Search Engine Optimisation, is the process of enhancing a website to better the chances of it ranking highly in the search engines. Combining SEO and Web Design is challenging because there are many factors on both sides to consider. There are constant battles between the design, the content, the programming, the marketing, and the optimisation techniques. Designing Website’s Optimised for Search Engines The designer must respect that the site he or she is designing will eventually be optimised. Therefore, additional space needed for content must be allocated. The programmer must be flexible to accommodate the various calls to action provided by marketing as well as the optimisation techniques involved. The SEO specialist should communicate with the design team and the programming team to orchestrate a smooth transition from Web Development to SEO Web Design. A common practice for companies interested in having their website optimised is to design and develop the site, and only then hire a Search Engine Optimisation (SEO) firm to help with the optimisation. Unfortunately, this process is redundant and ultimately leads to greater expenses for the company. The search engines have likely already begun to index the non-optimised site and created their initial scoring of its relevance, and this is their first impression. A better way of tackling this issue is to design and develop a website with SEO techniques incorporated from the very beginning. While you could still hire an outside SEO firm to communicate these techniques to a web development company, it would save even more time and money to hire Direct Submit. Web Development and Web Design We provide professional web design services that are customised to meet the needs of your business and optimised with the user experience in mind. When it comes to making a good first impression online, our web designers have the background and insight to help you optimise your brand and get you the results you need. We can provide: > Preliminary website SEO audits > Responsive web design that is optimised for all platforms (incl. mobile). > Small-business ecommerce solutions > Professional copy writing Direct Submit specialises in providing responsive website’s optimised for search engines suited to all mobile devices. With a responsive design, a website maintains its quality and adjusts to all of types of screens: desktop, tablets and smartphones. We offer user-friendly and highly customisable WordPress web design services that cater to the ever-changing needs of customers. For more information on Direct Submit web design services, please call us today on 0845 272 2350 or email us via our onsite contact form.
Business Listings & Directory Submissions
Why Are Local Business Listings & Directory Submissions So Important? Local business listings are the backbone to any successful local SEO strategy. With help from our professional SEO services you can establish a web presence quickly and be found through all major search engines – all without the need of a website! A local business directory is your fast track to increasing your local web presence and reaching potential buyers in your area. Our local listings service is an affordable way to start your local internet marketing campaigns and local advertising. Did you know that 43% of all searches performed on Google have local intent? That’s right 43 percent! And on mobile devices, local searches are up to 50%. Microsoft which operates the Bing search engine stated that 53% of the searches on Bing that are done through mobile phones have local intent. Aside from highlighting the significance of local business listings it also points out that making sure your website is mobile-ready is a big deal! Go ahead and perform a search for your business name and then try searching for your service and location example “local listing service in Durham” try this search both in Google and Bing. Are you showing up for your business name? How about when you do a search for your service or product in your town? Did your business or website show up? NO? That’s the problem we fix with our local business listings service. This includes directory submissions to the most relevant business directories that apply to your industry. Key Benefits of our Local Business Listings Package: • Be found on all major search engines (Google, Yahoo, and Bing) • Important process to help Local SEO • Your business will be listed on dozens of local business directories including Google, Bing, plus many more. All tailored toward your industry • Directory report – Showing which directories your business is now listed in • Cost-effective service By allowing search engines to know that you have a solid local presence in your community, Local Listings create a strong foundation and the groundwork on which to build a complete local business internet marketing strategy and online presence. We are a SEO marketing and digital agency based with offices in Newcastle and Durham who specialise in ROI-focused digital marketing, bespoke web design & development and digital design. With a focus on building long-term relationships with our clients, we deliver services including SEO, PPC, content marketing, social media marketing, web design and e-commerce websites. For more information please visit our website and complete our contact form or call us today on 0845 272 235.
Why Google Might Show Less FAQ Rich Results
Why Google Might Show Less FAQ Rich Results. According to the online blog, Search Engine Journal, in a recent Google Webmaster Central hangout, Google’s John Mueller answered a question about FAQ rich results showing up less in the search results (SERPs). Mueller explained why Google might show less FAQ rich results in the SERPs. FAQ Rich Results Rich Results are a type of search result that takes up extra space in the SERPs. Publishers who add an FAQ to their page and also mark up it up with structured data become eligible for showing in Google’s search results with these FAQs. Example of FAQ Rich Result Note how much space the rich results take up. Each FAQ rich result can cause one or two search results to be pushed down to the second page of the SERPs. They tried troubleshooting the issue to find out what was wrong with their site. The publisher tested the URLs in Google Search Console (GSC) as well as with the Google Rich Results tester tool. Google’s own tools showed that there was nothing wrong with the website’s schema implementation. Yet the FAQ rich results were gone from the search engine results pages (SERPs). The publisher wanted to know why Google was no longer showing the FAQ rich results in the SERPs. John Mueller declined to offer an explanation specific to that publisher. But he did give a general explanation as to why FAQ pages might have gone missing in the SERPs. Mueller said: “In general, if the markup is on the pages and is “findable” with the rich results test, then that’s what you should be aiming for. With regards to FAQ markup in general, one of the things that I’ve noticed people talking about online is that we’re showing fewer of these in the search results. And that’s something from my point of view, that’s kind of natural development, where we try to find the right balance between showing these everywhere and showing these for pages where it kind of makes more sense. And that’s something that generally doesn’t have any kind of effect from the markup that you have on the pages themselves. It’s really more that suddenly everyone has added FAQ markup to their pages and we can’t show every search result with FAQ markup. So we have to kind of fine-tune which ones, which queries, which pages we would be showing the FAQ rich results type for.” Why Google is Showing Less FAQ Rich Results According Mueller, there were so many FAQ markup pages that Google decided that they couldn’t automatically show all of them. Although he didn’t say it, the implication is that too many FAQ rich results may have impacted the user experience, since FAQ rich results tend to shrink how many pages are shown in the SERPs. So instead of ten results, it could be that only eight or less pages are shown in the search results because of the FAQ rich results. The other notable insight is that adding structured data necessary for a rich result does not automatically entitle that page to a rich result. This is true at least for the FAQ rich results. John Mueller referenced showing FAQ pages where it makes sense as a possible explanation of why Google appears to be showing less of these kinds of rich results. He didn’t indicate what kind of queries Google might consider as making sense for showing FAQ rich results.
Goal Focused PPC Management Services
Goal Focused PPC Management Services Our PPC Management services help you acquire new customers fast. PPC Management is the process of advertising your business through search engines. When people search for a product or service like yours on Google or Bing, we will help your business appear at the top. Our PPC Management Services helps your business grow in two unique ways. Generate high-quality traffic and increase conversions: Fuel your website with high-quality traffic and watch your conversions explode. There are over 3 billion searches every day. These searches are full of people looking for answers and solutions to their problems. A percentage of these searches are problems that your business solves. Through the use of PPC management services, you can pull new customers to your business immediately. Get results instantly: Focused PPC Management Services will drive traffic to your website instantly once setup. Unlike organic search listings, you will be on the front page of Google instantly. However, you pay per click on your search ads. It is important to make sure you are paying for clicks that convert into conversions. In addition, it is even more important that your cost per conversion is not higher than the value of your customers. Direct Submit run search engine advertising and PPC campaigns every day. We have experience and proven data on best-practices regarding copy, headlines, and keywords. We understand A/B split testing, conversion optimisation, and retargeting. Don’t spend your time trying to figure this out. You have a business to run. Our services are backed with high integrity and want to earn your trust through providing great work. Give us a call today on 0845 2722350 or visit our website and let us help you attract new business today.
I Want a Door.COM
Welcome I Want a Door.COM. A new client for Direct Submit… Iwantadoor.com offers all types of composite doors, including one the largest selection of styles, colours and glass options available anywhere. Direct Submit look forward to helping the client attract new business and raise their profile. As one of the North East’s leading composite door manufacturer, they install in Newcastle, Gateshead, Sunderland, Durham, Middlesbrough and Darlington and Northumberland. Direct Submit is a leading SEO & Digital Marketing Agency who have a reputation for delivering tangible results and excellent customer service. We help our clients get more customers from search. We have developed a proven set of SEO Services that can help your business grow by focusing on three key areas: > Higher Search Engine Rankings > Quality Website Traffic > Measurable Results With offices in Durham and Newcastle, we pride ourselves on delivering top-quality results that are based on proven techniques an intimate, dynamic knowledge of ethical search marketing practices. We’re a white-hat agency with the credentials to back it up. If you would like to know more about how we can help you make more of your online presence, call us today on 0845 27272350.
Selecting Great Key Phrases and Google AdWords
Selecting Great Key Phrases and Google AdWords. As an Internet Marketing company, we are asked by our clients to manage their PPC project and also offer advice on selecting the most appropriate keywords for a Google AdWords campaign. What is Pay per Click? Pay per Click (PPC) is a form of online marketing by which you pay for every visitor to your website that click through the advert. Potential advantages of Pay per Click include: (1) Pay per Click (PPC) search engine marketing allows advertisers to quickly promote their services on the respective search engine using cost per click basis. (2) Pay per Click (PPC) ads appear at the top, right or bottom of organic search results shown by search engines. Only when someone ‘clicks’ on your advert do you incur a charge. Selecting Keywords The following should help provide the basis for any company or individual looking to set up or expand an Ad words campaign: Keywords are the search terms (words or phrases) which trigger your ad, and they are critical to the success of your AdWords advertising. This article explains how you can choose the most effective keywords, assess your keyword performance, and how this affects the amount you pay. A Good Keyword will consist of: > Ideally, 2-3 words long > Specific (keywords that are too broad or general will not reach users as effectively as keywords that are highly targeted) > Directly related to the text in your ad > Directly related to the page your ad links to (specified by the destination URL) What keywords should I choose? First, look at your website content and write down every word, word combination or phrase that describes each category of your business. This is the starting point for creating your keyword lists. Include all brand and product names as well as plurals, synonyms and alternate spellings for each word or phrase. Capitalisation does not matter. Take out keywords that are very generic, irrelevant, or obscure. Then, group your keywords into close-knit themes and create a new ad group for each theme. Put your keywords into these new ad groups. For example, if your campaign is for digital cameras, you can group together mini digital cameras in one ad group and SLR digital cameras in another. Try using negative keywords. Negative keywords prevent your ad from showing when a word or phrase you specify is part of a search term. If you specify the negative keyword -repair, for instance, your ad won’t show for search terms such as digital camera repair. Pay Per Click Management Services Direct Submit Pay Per Click Services A pay per click (PPC) campaign takes time and expertise to manage effectively. There are a number of issues to consider including Pay per Click Account Management, budget management and effective monitoring of key phrases used. We can guide you when selecting Key Phrases and Google AdWords for your PPC project. Pay per Click is one of the most flexible forms of online marketing available. As required, we can update your budget within hours, set your campaign to run at certain times of the day and we can add/remove key search phrases as is needed. Due to this great flexibility Pay per Click marketing is very efficient and can be a highly effective form of advertising.