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Frequently Asked Questions


Frequency Asked Questions

If you have any questions about getting your website to the first page of Google or want to learn more about how SEO works, you should find the answers below. If not, feel free to email us at We will respond promptly and include your question and our answer on this page for others who might have the same query

Q: How long does SEO take to work?

Answer: The timeframe for SEO effectiveness varies depending on your website’s design, structure, authority, and the level of competition. Typically, some improvements can be seen within 1 to 3 months, but significant changes in keyword rankings often take 6 to 12 months. For brand new websites, the process might take even longer.

Q: Do you recommend paid adverts alongside SEO?

Answer: Yes, especially for new websites. Since it takes time for Google and Bing to index and rank new sites, PPC (paid ads) can help attract attention and drive traffic before your SEO efforts start showing results.

Q: How much does SEO cost?

Answer: SEO costs depend on the amount of work required. For local businesses, we generally recommend a few hours of work per month. E-commerce websites, being more complex, require significantly more time. The overall cost is directly related to the time spent on optimizing your site.

Q: Can you get my business on Google Maps?

Answer: Yes, but your business needs a Google Business listing first. After that, Google considers factors like reviews, citations, backlinks, and more. We can assist with these elements to help get your business listed on Google Maps.

Q: Can I do SEO myself?

Answer: Yes, it’s possible to do SEO on your own with the abundance of online resources and tips available. However, it requires a significant investment of time and learning. Many businesses prefer to hire experts to save time and focus on running their business.

Q: Why is SEO important?

Answer: SEO is crucial because it drives organic traffic to your website. Without SEO, your website may not be easily found by potential customers. Effective SEO can significantly increase the number of visitors, leading to more sales and business growth.

Q: How do you do SEO?

Answer: Our SEO process begins with an SEO audit to assess the website’s strengths and weaknesses. After optimizing the on-site elements, we work on building the website’s authority by acquiring high-quality backlinks, which are essential for higher rankings.

Q: Which is more important: On-site SEO or off-site SEO strategies?

Answer: Both are essential. We start with on-site SEO through an SEO audit because strong foundations are necessary for off-site SEO efforts to be effective.

Q: What is the best single thing I can do as a local business?

Answer: Ensure your Google My Business page is complete with reviews, photos, and accurate information. A robust presence on Google Maps drives traffic to your website.

Q: Is my website page loading speed important? Why its imortant?

Answer: Yes, especially for mobile sites. Fast loading speeds improve user experience and are a ranking factor for Google.

Answer: Backlinks are links from other websites to your site, acting as votes of confidence. More high-quality backlinks generally improve your site’s authority and ranking.

Q: Why are keywords important?

Answer: Keywords signal relevance to search engines. For instance, a locksmith in Edinburgh should use “Locksmith Edinburgh” to attract relevant search queries. However, overusing keywords can be seen as spammy, especially with sophisticated algorithms like Google’s Rank Brain and BERT.

Q: How do I pick the right keywords?

Answer: Choose keywords based on user intent—whether visitors are looking for information, to buy, or to research a product. Use tools like AHREFS or SEMRUSH, and analyze search results to find suitable keywords.

Answer: A backlink is an HTML link from one site to another, essentially a vote of confidence. The more quality backlinks you have, the better your credibility and ranking potential.

Answer: High-quality backlinks from reputable, high-traffic websites are more beneficial than numerous low-quality links.

Answer: Obtain backlinks from other business owners, local directories, Chambers of Commerce, guest posts, social media profiles, and more.

Answer: Tools like Ahrefs, Majestic SEO, and Google Search Console can provide lists of backlinks found on your site.

Answer: Both are crucial. Quality content can attract backlinks, and backlinks enhance the credibility of your content.

Answer: No, maintaining a natural backlink profile, including nofollow links, is important. Nofollow links don’t pass PageRank but contribute to a balanced backlink profile.

Q: If an SEO company guarantees first place rankings, should I hire them?

Answer: No, be wary of guarantees. SEO results can’t be guaranteed, and using unethical practices to achieve quick results can lead to penalties from Google. Choose an SEO consultant with a transparent approach and proven track record.

Success Guarantee

We guarantee improved search rankings and online visibility, using proven SEO strategies to drive measurable growth and ensure your satisfaction.

Proven Results

Our SEO strategies are backed by data and success stories, ensuring your business achieves top rankings and increased traffic.

Our Promise

We promise transparent, results-driven SEO services, tailored to achieve your business goals with integrity and excellence.

Dedicated Support

Our team provides ongoing support and communication, working with you to adjust and optimize strategies for continuous improvement and success.

Our Expertise

Since 2002, we’ve helped companies connect with new clients online to drive healthy and sustainable business growth through search engine optimisation.

Client Testimonials

Hear from our satisfied clients about how our SEO services have transformed their online presence and boosted their business growth.

Ready to take the next step?

With a loyal client base that has trusted our North East SEO Agency for many years, Direct Submit is the go-to SEO company for businesses in Newcastle, Durham and the wider UK looking to enhance their online visibility through proven best practices.

Leveraging our extensive knowledge and experience, we implement tested strategies that effectively boost web traffic, optimise conversions, and increase sales. Our deep understanding of what works in search engine optimisation allows our clients to save money and achieve faster results.

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