Local SEO Services that Help Local Businesses
Local SEO Services that Help Local Businesses. Local SEO is not a guessing game it is a science and we specialise in the art and science of website optimisation. Effective long-term, natural SEO requires a professional to ensure everything is done correctly and consistently. Local SEO Services Remember your clients are searching for your service or product – not necessarily your company name. So it’s really important your website is found for these searches. Our experienced SEO team are up-to date on all the latest search engine optimisation strategies, algorithm changes, and requirements. We keep a close eye on both Google and Bing to ensure our clients are 100% compliant and continue to rank highly for the keywords and phrases they want to target. With more than 80% of clicks occurring within the first page of Google, with that being said if your site is not search engine optimised to rank high within organic search results of major search engines you are losing valuable site traffic. Hiring a SEO company with a proven track record that moves your site up the search engine ladder is a must. Our local SEO team are some of the best in the business, with a proven track record helping lots of happy local SEO clients. No matter where you are located or what territories you would like to target, our local search engine optimisation services will get your business ranking higher and producing the results it needs to be successful. As a Digital Marketing and SEO Agency, the majority of our work comes from referrals from happy clients who tell their friends about us. Our retention rate is high for our SEO services because we always deliver satisfactory results. Don’t hesitate and call Direct Submit today on 0845 272 2350 or fill out our consultation request form HERE for a free SEO consultation.
Looking for New Customers
Looking for New Customers. When you sign up for SEO services with Direct Submit, our experts will use their knowledge and skills to transform your website into a sales portal. Also, by hiring our digital marketing agency for SEO services, you free up your time to run your business more effectively. Identifying New Business Opportunites Because search engines need some assistance in identifying the best content to deliver to their users, part of SEO is knowing how to make your content visible and readable to major search engines like Google. When Google can see your content, so will your customers. Therefore, the best SEO services include the following: > Keyword Researching > Keyword Analysis > Keyword Identification > Website Structuring > Effective Backlink Building and Crosslinking > Producing Well-Written Content All of these aspects work together to boost your rankings; effective SEO is not complete without each ingredient. The bottom line is that SEO is complex and can be confusing if you don’t have the proper knowledge to use it effectively. Unfortunately, unsuccessful attempts at SEO can be damaging to your site’s visibility and overall success. Remember your clients are searching for your service or product – not necessarily your company name. So it’s really important your website is found for these searches. As a Digital Marketing and SEO Agency, the majority of our work comes from referrals from happy clients who tell their friends about us. Our retention rate is high for our SEO services because we always deliver satisfactory results. Search Engine Optimisation, Built Around Your Business
How Does SEO Work?
How Does SEO Work? Google uses a very complex algorithm to evaluate the quality of your website. Depending on how well your website pages meet the answer to the search criteria/keyword being used in Google, will depend on how likely it is Google will show your website in its listing. As you can imagine, however, it gets a lot more complicated as there are many factors that Google uses to determine how well you meet these criteria, from domain type and age, backlink profiles, on-page optimisation, technical SEO, and much more. This is why you need an agency that knows exactly what they are doing Do I need SEO? That’s a good question! However, the real question you should ask yourself is, are my competitors using SEO and how can I get a listing higher than their website on Google. If this is your aim, then you have answered your own question. YES! SEO is here to stay and without it, your website will struggle to get traffic and leads. Ready to Get Started Remember your clients are searching for your service or product – not necessarily your company name. So, it’s really important your website is found for these searches. With a focus on building long-term relationships with our clients, we deliver services including SEO, PPC, content marketing, social media marketing, web design and e-commerce websites. Contact Direct Submit today on 0845 272 2350 and let’s get your website working harder for your business. Search Engine Optimisation, Built Around Your Business.
Google Postpones Page Experience Rollout
Google Postpones Page Experience Rollout. Google postpones page experience update rollout, The page experience update will now gradually roll out in mid-June and won’t be fully live until the end of August. Google announced that it is postponing the rollout of the page experience update, specifically the ranking change, from May 2021 to be a gradual rollout that won’t start until mid-June 2021 and won’t be fully rolled out until the end of August. Pushing the Google Page Experience Google is pushing off the rollout timeline for this update to “help you continue to make refinements to your website with page experience in mind,” the company said. Truth is, most site owners who cared about making changes for the page experience update were already on schedule to make those changes by the end of this month. The rollout. The ranking change for the page experience update will begin in mid-June and will be a “gradual” rollout, Google told Search Engine Land. The rollout will be complete several weeks later by the end of August. The delay means Google “will be able to monitor for any unexpected or unintended issues.” End of August rollout. Google said it will finish and complete the full rollout of the page experience update ranking change by the end of August. This will include all the core web vital metrics, such as LCP, FID, and CLS (as well as Chrome’s recent fix to CLS), as well as the ones listed below. Reminder, this is what is in the new page experience update includes and this will begin rolling out in mid-June and complete rolling out by the end of August. It will not be live in May 2021 as previously announced. Don’t expect drastic changes. Google said with this rollout and this new Google update, do not expect drastic changes. “While this update is designed to highlight pages that offer great user experiences, page experience remains one of many factors our systems take into account. Given this, sites generally should not expect drastic changes,” said Google.
Businesses Neglecting their Cyber Security
Businesses Neglecting their Cyber Security. Computing giant Microsoft recently put out a report claiming that businesses globally are neglecting a key aspect of their cyber-security – the need to protect computers, servers and other devices from firmware attacks. Its survey of 1,000 cyber-security decision-makers at enterprises across multiple industries in the UK, US, Germany, Japan and China has revealed that 80% of firms have experienced at least one firmware attack in the past two years. Yet only 29% of security budgets have been allocated to protect firmware. So, Are Businesses Neglecting their Cyber Security? The new report comes on the back of a recent significant security vulnerability affecting Microsoft’s widely-used Exchange email system. And the computing giant launched a range of extra-secure Windows 10 computers last year that it says will prevent the firmware from being tampered with. So is this just an attempt to divert attention and sell more PCs, or should businesses be more worried? How a firmware attack works Firmware is a type of permanent software code used to control each hardware component in a PC. Increasingly, cyber-criminals are designing malware that quietly tampers with the firmware in motherboards, which tell the PC to start up, or with the firmware in hardware drivers. This is a sneaky way to neatly bypass a computer’s operating system or any software designed to detect malware because the firmware code is in the hardware, which is a layer below the operating system. There have been several major firmware attacks discovered in the last two years, such as RobbinHood, a ransomware that uses firmware to gain root access to a victim’s computer and then encrypts all files until a Bitcoin ransom has been paid. This malware held the data of several US city governments hostage in May 2019. Another example is Thunderspy, an attack that utilises the direct memory access (DMA) function that PC hardware components use to talk to each other. This attack is so stealthy that an attacker can read and copy all data on a computer without leaving a trace, and the attack is possible even if the hard drive is encrypted, the computer is locked, or set to sleep. “If device firmware has no protection in place, or if the protection can be bypassed, then firmware compromise is both incredibly serious and potentially invisible,” explains Chris Boyd, a malware intelligence analyst at security firm Malwarebytes. “Remote or physical compromise which permits rogue code to run can set the stage for data theft, system damage, spying, and more.” The good news is that firmware attacks are less likely to target consumers, but big firms should beware, according to Gabriel Cirlig, a security researcher with US cyber-security firm Human (formerly White Ops). “It is a big deal, but fortunately it only works against big organisations, because you need to target specific types of motherboards and firmware,” he tells the BBC. Typically, cyber-criminals tend to attack operating systems and popular software, because they only make money if they can infect the biggest numbers of end-users. Firmware attacks are less common and more complicated to implement than other types of cyber-attacks, but unfortunately, the coronavirus pandemic has accelerated the problem. The National Institute of Standards and Technology (NIST), an agency within the US Department of Commerce, continually updates a National Vulnerability Database (NVD) with new security flaws. The database has recorded a five-fold increase in attacks against firmware in the last four years. Coronavirus lockdowns in multiple countries have led to multiple employees working from home and connecting remotely to work servers. Each one of those computers and mobile devices is an opportunity. Carrying out a firmware attack might be complex, says Mr Cirlig, but if attackers could silently steal critical information from a c-suite executive’s laptop, like passwords, they could then use it to infiltrate a company’s networks and steal more data. Nation-state hackers would be most likely to use such an attack, he adds. “This is a big operation with big pay-offs – it’s not something that a small group of cyber-criminals has the manpower to do.” Although firmware attacks are not as ubiquitous as phishing scams, malware or other cyber-attacks, the cyber-security experts the BBC spoke to say now is the time for businesses, and the technology industry as a whole, to pay attention to hardware security. “Firmware attacks are not common on a day-to-day basis, but that’s because people don’t realise they’re being infected by such an attack,” says Mr Boyd. “It’s like when ransomware first came onto the scene – people didn’t know of anyone who was infected by it, and if big organisations were, they wouldn’t tell anyone about it, as there was an element of shame, not wanting their clients to know they’d been infected.” Mr Boyd adds that a new generation of “budding hardware enthusiasts” who have been learning their way around firmware by “modding video game consoles over the last decade” could well pose additional threats to enterprise cyber-security going forward – a point Mt Cirlig fervently agrees with, since he hacked the firmware in his own car when he was younger. “Microsoft is right to raise this as a major issue because we need to bring firmware designers and operational technologies along the journey of cyber-security, the way we have with software companies,” says Mr Potter. “As we connect more things to the internet, we’re connecting a lot more devices that haven’t been designed with cyber-security in mind. And if the trend continues, bad guys will go after it.”
Managed IT Support in Texas
Managed IT Support in Texas A new client has arrived with Direct Submit. Texas Computer Consultants provides highly professional and experienced managed IT support in Texas and computer services to commercial businesses in Dallas/Fort Worth Metroplex, Texas. We look forward to helping the client attract new business and raise their profile. Since the company’s inception, they have provided IT solutions to small and medium-sized businesses across Texas, including those operating in Dallas and the Fort Worth Metropolis. With the emphasis on having skilled IT staff handling your IT together with their established and standardized IT management procedures, their aim is to make sure each and every one of your IT issues are solved professionally and satisfactorily. They understand the importance of workflow such as email, printing, data backup, etc. Their class-leading Managed & IT Support Services understand the Increasing reliance on IT felt by most business, which simply need to work so you can focus your time on building relationships with your clients. Direct Submit is a leading SEO & Digital Marketing Agency that has a reputation for delivering tangible results and excellent customer service. We help our clients get more customers from search. We have developed a proven set of SEO Services that can help your business grow by focusing on three key areas: > Higher Search Engine Rankings > Quality Website Traffic > Measurable Results With offices in Durham and Newcastle, we pride ourselves on delivering top-quality results that are based on proven techniques and intimate, dynamic knowledge of ethical search marketing practices. We’re a white-hat agency with the credentials to back it up. If you would like to know more about how we can help you make more of your online presence, contact Direct Submit today on 0845 27272350.
Increasing Importance of the Google Page Experience
Increasing Importance of the Google Page Experience. Google Page Experience update is all set to launch in May 2021. So what are these pending updates and how can Google’s new algorithm changes affect your page rankings? They are going to update their algorithm in 2021 to include a factor called Page Experience. As part of this initiative, they’ve launched Web Vitals – a series of benchmarks essential to measuring and enhancing the user experience on the web. The page experience can be summarised as: Page experience includes all aspects of how users interact with a web page and how good or painful it is for them. This includes existing Google Search signals: mobile-friendliness, safe-browsing, HTTPS, and intrusive interstitial guidelines. It also includes metrics in Google’s Web Vitals. Currently, the focus is on three facets: loading, interactivity, and visual stability. These Page Experience’s are: >>> Loading, in this context, measures perceived load speed. That’s the point in the page load timeline when the main content is likely to have loaded. >>> Interactivity is the time from when a user first interacts with a page – a click or a tap, for example — to the time when the browser begins processing that interaction. >>> Visual stability has to do with preventing annoying and unexpected movement of page content. Why you should pay attention to this algorithm update The fact remains that the new page experience metrics should be taken seriously by developers and all those involved in optimisation strategies to improve search rankings. To begin with, if your user experience is seen as being in the top bracket, visual cues will guide consumers and browsers to your page over the others. Google itself is pretty clear about the increased weightage they’re going to give to page experience. After all, a terrific page experience lets people get more done and increases engagement. It seems evident that those pages which fall below the new benchmarks are going to be left behind in the rankings. This means a significant drop in traffic. To review any past Google algorithm updates please visit this Search Engine Land blog link?:
Search Engine Optimisation Important for Your Business
Why Is Search Engine Optimisation Important for Your Business? As a business functioning online, your online presence has a major impact on the growth and overall success of your business. New business opportunities, improving the company profile and much more. How do you achieve this? It all boils down to how easily your target audience is able to find your company in the search engines. That’s where Search Engine Optimisation or SEO comes in. Imagine your target audience performing a Google search for information relevant to your business. They do the search and find plenty of results for other brands to fit their needs. But because your company’s internet marketing content was not optimised in the best way to not only capture the attention of your audience, but also the search engine algorithm, your online content is now not seeing the best results it could. How to resolve this? Performing a simple SEO audit can tell business owners tons of valuable information. Such as, how visible their online content is to their audience, and how well it is performing. >>> Comprehensive Website SEO Audit >>> Actionable Recommendations for Your Business As a leading North East & UK SEO company, we recognise this gap and provide the most effective SEO solutions to companies in need. If your online content is not hitting your desired business goals, then it may be time to take a closer look at your current SEO techniques and partner with real SEO experts like Direct Submit SEO & Digital Marketing Agency. Direct Submit is a leading SEO & Digital Marketing Agency who have a reputation for delivering tangible results and excellent customer service. We help our clients get more customers from search. With offices in Durham and Newcastle, we pride ourselves on delivering top-quality results that are based on proven techniques and intimate, dynamic knowledge of ethical search marketing practices. Remember, you’re just one phone call away from starting on the road to success. Call us today on 0845 272 2350 or visit our SEO Services website.
Google Taking Action Against Sites with Inaccurate Pricing
Google Taking Action Against Sites with Inaccurate Pricing. Google is taking new measures to enforce price accuracy between Merchant Center product data and prices shown at checkout. Google will soon start to take action against sites that show a different price at checkout than the one provided through Google Merchant Center. It’s Google Merchant Center policy for retailers to maintain consistency between prices provided to Google and prices offered to customers. Google’s price enforcement efforts previously involved reviewing the accuracy between a retailer’s Merchant Center product data and their landing pages. Until now Google has not checked whether the pricing remains accurate when the product is added to a customer’s cart. In theory the price on a landing page could match the one in Merchant Center, and then suddenly increase with hidden fees when a customer adds it to their cart. That’s a form of deceptive pricing which goes against Merchant Center policies, but it has not been strictly enforced up to this point. Google emphasises how important it is to maintain consistent and accurate pricing: “Consistent and accurate pricing is one of the most important factors shoppers take into considerations when making a purchase. If the product’s price at checkout is higher than the price shown in an ad, free product listing, or on a product landing page, shoppers are more likely to abandon the purchase.” Stronger Enforcement is Coming Google is giving retailers advance notice about a change coming on April 6, 2021. On April 6, Google will begin to review and enforce price accuracy between data in Merchant Center product feeds and the price shown at checkout. This is in addition to Google continuing its usual practice of reviewing the price accuracy of landing pages. If Google finds that a price provided for a product is higher at checkout than the price provided on the landing page then the retailer will receive a warning. Following the warning the retailer will have 28 days to resolve the discrepancy, otherwise their Merchant Center account will be subject to suspension. To be clear on what Google expects out of retailers in terms of price accuracy, here’s what’s stated in a Merchant Center help document: “The price of your product should be consistent throughout the checkout process, not just between the product feed and your landing page. The price shouldn’t increase at checkout. It may, however, be lowered after the product is added to the cart if a promotion is added. Any additional charges or fees, such as activation fees, must be included in the price.” Retailers are being given plenty of time to prepare for this change. The time between now and April 6 can be used to audit price data and ensure what appears on landing pages is what’s shown at checkout. E-Commerce is Booming According to Reports Google will make another announcement when this enforcement change officially becomes active. Source: Google Merchant Centre
Why You Need Search Engine Optimisation (SEO)
Why You Need Search Engine Optimisation (SEO). The short answer is that search engine optimisation is a highly profitable long-term marketing channel. If your business wants to remain competitive in 2021, then it needs an effective SEO strategy. The search engines may decide which sites rank highly but there’s an art and science behind how this works. Our search engine optimisation services combine both to maximise your website rankings, they’re based on tried and tested strategies that have been proven to work in the field. Once your website ranks highly in Google, you’ll enjoy a steady stream of visitors with little ongoing effort. Our strategic approach to SEO helps generate high-quality traffic that converts into quality leads or paying customers. So, you can be confident that our very affordable SEO services will produce profitable results for you. Still not convinced. Then here are five practical reasons to invest in search engine optimisation services; 1. Your Competitors Are Doing It When your competitors are investing in SEO and you’re not, their websites will move up in the rankings and yours will be pushed down until it’s invisible. 2. SEO Helps Users Find Your Website When potential customers search for products or services online, very few look beyond the first page of results, so it’s crucial that your website is there. 3. It’s Cost Effective Few online strategies offer the ROI you get with SEO. It sends well-targeted traffic to your website, increases sales, takes advantage of competitors’ ad campaigns, builds your brand, grows your authority, improves credibility, and much more. 4. More Users Are Turning to Search Engines 81% of consumers and 77% of B2B customers use search engines to research their purchases, so without SEO, your company will go unnoticed in those searches. 5. It Works Modern SEO done properly works. If done properly and consistently, it helps convince search engines that your website offers searchers the best solution for their requested keywords (putting you top of their search results). Time to Get Started? Direct Submit is an SEO marketing and digital agency based with offices in Newcastle and Durham. We specialise in ROI-focused digital marketing, bespoke web design & development and digital design. With offices in Durham and Newcastle, we pride ourselves on delivering top-quality results that are based on proven techniques and an intimate, dynamic knowledge of ethical search marketing practices. Contact us today on 0845 272 2350 or use the online contact form provided. Remember, you’re just one phone call away from starting on the road to success.