Increasing Importance of the Google Page Experience.
Google Page Experience update is all set to launch in May 2021. So what are these pending updates and how can Google’s new algorithm changes affect your page rankings?
They are going to update their algorithm in 2021 to include a factor called Page Experience. As part of this initiative, they’ve launched Web Vitals – a series of benchmarks essential to measuring and enhancing the user experience on the web.
The page experience can be summarised as:
Page experience includes all aspects of how users interact with a web page and how good or painful it is for them. This includes existing Google Search signals: mobile-friendliness, safe-browsing, HTTPS, and intrusive interstitial guidelines.
It also includes metrics in Google’s Web Vitals. Currently, the focus is on three facets: loading, interactivity, and visual stability.
These Page Experience’s are:
>>> Loading, in this context, measures perceived load speed. That’s the point in the page load timeline when the main content is likely to have loaded.
>>> Interactivity is the time from when a user first interacts with a page – a click or a tap, for example — to the time when the browser begins processing that interaction.
>>> Visual stability has to do with preventing annoying and unexpected movement of page content.
Why you should pay attention to this algorithm update
The fact remains that the new page experience metrics should be taken seriously by developers and all those involved in optimisation strategies to improve search rankings.
To begin with, if your user experience is seen as being in the top bracket, visual cues will guide consumers and browsers to your page over the others.
Google itself is pretty clear about the increased weightage they’re going to give to page experience. After all, a terrific page experience lets people get more done and increases engagement.
It seems evident that those pages which fall below the new benchmarks are going to be left behind in the rankings. This means a significant drop in traffic.
To review any past Google algorithm updates please visit this Search Engine Land blog link?: