Google Postpones Page Experience Rollout

Published on Tuesday, April 20th, 2021 by

Google Postpones Page Experience Rollout.
Google postpones page experience update rollout, The page experience update will now gradually roll out in mid-June and won’t be fully live until the end of August.

Google announced that it is postponing the rollout of the page experience update, specifically the ranking change, from May 2021 to be a gradual rollout that won’t start until mid-June 2021 and won’t be fully rolled out until the end of August.

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Pushing the Google Page Experience
Google is pushing off the rollout timeline for this update to “help you continue to make refinements to your website with page experience in mind,” the company said. Truth is, most site owners who cared about making changes for the page experience update were already on schedule to make those changes by the end of this month.

The rollout. The ranking change for the page experience update will begin in mid-June and will be a “gradual” rollout, Google told Search Engine Land. The rollout will be complete several weeks later by the end of August. The delay means Google “will be able to monitor for any unexpected or unintended issues.”

End of August rollout. Google said it will finish and complete the full rollout of the page experience update ranking change by the end of August. This will include all the core web vital metrics, such as LCP, FID, and CLS (as well as Chrome’s recent fix to CLS), as well as the ones listed below.

Reminder, this is what is in the new page experience update includes and this will begin rolling out in mid-June and complete rolling out by the end of August. It will not be live in May 2021 as previously announced.

Don’t expect drastic changes. Google said with this rollout and this new Google update, do not expect drastic changes. “While this update is designed to highlight pages that offer great user experiences, page experience remains one of many factors our systems take into account. Given this, sites generally should not expect drastic changes,” said Google.

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