Google Rewards Content Made for Humans
Danny Sullivan on SEO – “Optimising for Humans” Still Wins Google’s Danny Sullivan recently addressed the ongoing debate around SEO and AI-powered search, making it clear that Google’s ranking systems are tuned toward a single goal, regardless of whether results come from classic search or AI experiences. That goal hasn’t changed: satisfy people. The Search Engine Journal is reporting that it’s a message the search industry has heard before, but as AI reshapes how search looks and feels, it’s one that’s likely to dominate SEO conversations even more in the years ahead. Is AI Search a Fad? During the discussion, Google’s John Mueller asked whether AI represents a genuinely new shift or just another passing trend: “So everything kind of around AI, or is this really a new thing? It feels like these fads come and go. Is AI a fad?” Sullivan’s response cut through the noise. He joked about the growing list of acronyms — GEO, AEO, AIEO — and expressed relief at not having to chase every new label. More importantly, he emphasized that despite changes in search formats, there isn’t much that site owners need to do differently. Search experiences may look new, but the underlying expectations have not. According to Sullivan, Google has repeatedly consulted its engineers to answer the same question from publishers — What should we be doing now? — and the conclusion has remained consistent: nothing fundamentally new. What Google’s Systems Are Actually Designed to Rank Sullivan then shifted to what Google’s ranking systems are built to reward. His comments aligned closely with recent remarks from Robbie Stein, Google’s VP of Product for Search, who explained how human feedback helps train Google’s systems to recognize helpful content. While Sullivan didn’t dive into specific signals, he reinforced the same core idea: Google’s systems are engineered to identify content that satisfies humans. He acknowledged why people assume they need to change tactics when they see new AI-driven search experiences: “People really see stuff and they think they want to be doing something different. It’s a natural reaction.” But he stressed that Google’s “North Star” hasn’t moved. Content for Humans, Not Algorithms Sullivan was explicit about what not to optimize for: “All of our ranking systems are about rewarding content that’s great for people, written for human beings, not written for search algorithms, not written for LLMs, not written for whatever acronym you want to use.” Google’s improvements, across classic search and AI-powered results, are all aimed at better identifying content that users find satisfying and useful. Trying to optimise for specific AI systems, Sullivan warned, risks pulling creators away from that central goal. As those systems improve, content designed to “game” them will likely fall behind, forcing publishers into constant catch-up mode. Why Optimising for LLMs Is a Mistake Although Sullivan didn’t cite traffic data directly, the implication is clear. AI tools like OpenAI, Perplexity, and Claude currently drive less than 1% of referral traffic combined. Optimising for large language models at the expense of search visibility is a losing trade-off. Content that genuinely helps people remains the safest, and most scalable, strategy. Why SEOs Have Been Skeptical Google has claimed for decades that its algorithms prioritize user satisfaction, and for a long time, many SEOs were skeptical. That skepticism wasn’t unfounded. However, since at least the 2018 Medic core update, Google has made measurable progress in aligning rankings with real user value. Advances in AI, neural networks, and large-scale human feedback have made it easier for Google to understand what people actually want from search results. Robbie Stein’s recent explanations of how aggregated human feedback shapes rankings underscore how far Google’s systems have come. Is Human-Optimised Content the New SEO? Links are no longer the dominant ranking factor they once were. Google now excels at understanding queries, interpreting content, and matching the two based on user satisfaction signals, many of which have existed in some form since the early 2000s. This raises an uncomfortable but necessary question for the industry: is it time to abandon old SEO playbooks? If Google’s systems are increasingly aligned with human preferences, then “optimising for humans” may no longer be a slogan, it may be the most effective SEO strategy left. For SEOs and creators alike, the future looks less like chasing algorithms and more like building genuinely useful experiences for real people.
Understanding E-A-T-T for SEO & Business Growth
Achieving success online requires more than just having a website. A strong digital marketing strategy, especially effective search engine optimisation (SEO), is essential for businesses looking to grow their online presence. One of the most important concepts in modern SEO is E-A-T-T. This page explains what E-A-T-T is, why it matters for search visibility and rankings, and how you can strengthen your website using practical, proven strategies. What Is E-A-T-T? E-A-T-T stands for Expertise, Authoritativeness, Trustworthiness, and Technical performance. These factors help Google and other search engines assess the quality, credibility, and reliability of a website and its content. Search engines aim to deliver the most helpful and accurate results to users. To do this, they look for clear signals that a website demonstrates subject expertise, is recognised as an authority, can be trusted, and performs well from a technical standpoint. Strong E-A-T-T signals can positively influence your search rankings and overall visibility. Expertise, Authoritativeness, Trustworthiness & Technical SEO Explained E-A-T-T is more than an acronym, it is a core quality framework referenced in Google’s Quality Rater Guidelines. These guidelines help human reviewers evaluate search result quality, which in turn informs Google’s algorithms. How E-A-T-T Impacts Visibility and Search Rankings In a competitive digital landscape, E-A-T-T plays a vital role in helping your website stand out. Websites that consistently demonstrate strong E-A-T-T signals are more likely to rank higher in search engine results, attract organic traffic, and maintain long-term visibility. When your content is informative, accurate, and trustworthy, search engines recognise it as valuable to users. This can lead to improved rankings, greater reach, and increased engagement. Investing in SEO strategies that prioritise E-A-T-T such as high-quality content, authoritative backlinks, and secure website infrastructure, lays the foundation for sustainable online growth. Implementing E-A-T-T Strategies for SEO Success Understanding E-A-T-T is the first step. Applying it effectively across your website is what drives results. A strong E-A-T-T strategy focuses on content quality, authority building, trust signals, and technical optimisation. Enhance Expertise with High-Quality Content Publishing valuable, well-researched content is one of the most effective ways to demonstrate expertise. In-depth blog posts, guides, and industry insights help educate your audience and establish credibility. Focus on clarity, accuracy, and originality. Share practical advice and expert perspectives that genuinely help users. Quality matters more than quantity, content should be informative, engaging, and written by knowledgeable creators. Build Authoritativeness Through Backlinks Backlinks act as endorsements from other websites. When reputable sites link to your content, it signals authority and trust to search engines. Earn high-quality backlinks through strategies such as guest posting, digital PR, broken link building, and industry collaborations. Partnering with recognised experts and creating link-worthy content strengthens your domain authority and improves search performance. Strengthen Trustworthiness with Secure & Transparent Practices Trust goes beyond content and links. A secure, reliable website is essential. Use HTTPS, choose reputable hosting, and keep your site updated to protect user data. Be transparent by clearly displaying contact information, privacy policies, and terms of service. Positive reviews, testimonials, and responsive customer support also reinforce trust with both users and search engines. Why E-A-T-T Matters for Long-Term SEO Success Integrating Expertise, Authoritativeness, Trustworthiness, and Technical excellence into your SEO strategy improves visibility, rankings, and user confidence. Together, these elements build a strong foundation for sustainable online growth. E-A-T-T isn’t just an SEO concept, it’s a roadmap for creating credible, high-performing websites that users and search engines trust. Businesses that embrace E-A-T-T are better positioned for long-term success in search. Frequently Asked Questions What Does E-A-T-T Stand for in SEO? E-A-T-T stands for Expertise, Authoritativeness, Trustworthiness, and Technical performance. Search engines use these factors to assess the credibility and quality of websites. How Can I Improve My Website’s E-A-T-T? Focus on creating high-quality content, earning authoritative backlinks, maintaining transparency, ensuring strong security, and delivering an excellent user experience. Are Technical Factors Important for E-A-T-T? Yes. Technical SEO is a critical part of E-A-T-T. Fast loading times, mobile-friendly design, clear structure, and secure browsing all support stronger rankings and trust signals.
Google My Business ~ A Business Guide
A Google Business Profile is a free listing from Google that showcases key details about your business online. When properly optimised, your profile increases the likelihood of appearing in local search results and on Google Maps, making it easier for potential customers to discover and connect with your business. For this reason, a Google Business Profile plays a vital role in any effective local SEO strategy. Optimising your GBP can have a MAJOR effect on your business’s online visibility in several important ways. (1) Increase Your VisibilityGoogle Business Profile (GBP) data shows that users are 70% more likely to visit a business with a fully completed profile, and 50% more likely to consider making a purchase. Without an optimised GBP, you’re likely missing out on valuable views, clicks, foot traffic, and ultimately, paying customers. (2) Build Trust and CredibilityTrust plays a major role in purchasing decisions. When customers see a business as reliable and transparent, they feel more confident buying from it. Your Google Business Profile helps establish this trust by clearly displaying essential information such as your physical location, contact details, and services. When users can easily verify who you are and what you offer, they’re far more likely to view your business as legitimate. That said, inaccurate or outdated information can have the opposite effect, damaging trust and credibility. Google also prioritises content that demonstrates the four pillars of E-E-A-T: The more complete, accurate, and trustworthy your GBP appears to both users and search engines, the better your chances of ranking higher in local search results. (3) Foster Customer EngagementYour Google Business Profile also creates opportunities for direct customer interaction, most notably through reviews. Customer reviews help build trust with prospective buyers, as genuine feedback reassures them of your credibility. Reviews are also a local ranking factor, meaning more high-quality reviews can improve your visibility in search results. In addition, the Q&A section allows users to ask and answer questions about your business. This helps potential customers find important information, such as parking availability, wheelchair access, or whether your location is dog-friendly, making it easier for them to decide whether to choose your business. What Is Google My Business? Google My Business is a free tool that helps businesses manage how they appear on Google Search and Google Maps. Once your profile is set up, you can showcase key information such as: A fully optimised Google Business Profile improves your visibility in local searches, making it easier for potential customers to find and contact you. Think about how often you see businesses appear in Google Maps when searching for a service—your business could be one of them by setting up your listing today. Does Google My Business Cost Anything? No, Google My Business is 100% free. The only time you’ll spend money with Google is if you choose to run Google Ads or Local Service Ads, which are managed separately. Simply creating and maintaining a Google Business Profile does not put you at risk of unexpected charges. Every Business Needs a Google My Business Listing How often do you click on the first business that appears in Google Maps or search results? Most people do—and your customers are no different. A Google My Business listing helps you: Keeping your profile updated with weekly posts, photos, and announcements gives potential customers a reason to choose your business. Reviews also play a major role—positive feedback can significantly increase enquiries and conversions. Who Can Create a Google My Business Listing? Google My Business is available to businesses that: Online, only businesses without a physical address or service area are not eligible. If you ever need to change your address, Google may require additional verification — often through a short video call — to confirm your business location. How to Optimise Your Google My Business Listing Creating your profile is just the first step. To truly benefit from GMB, optimisation is key. Here’s how to get the most out of your listing: Google has also introduced a chat feature, allowing customers to contact you directly via text or WhatsApp—making it even easier to turn searches into enquiries. Google My Business Google My Business is a powerful, and free, tool for businesses looking to boost their online visibility and attract local customers. While Google does offer paid advertising options, a well-optimised Google Business Profile can generate traffic and leads at no cost. If you’re still wondering how Google My Business works or want help optimising your listing, Direct Submit is here to help. Get in touch today by calling 0800 669 6848 and let us help you make the most of your online presence.
How Does Content Fit Into SEO for Better Rankings?
Understanding Content’s Role in SEO Have you ever wondered how some websites always appear at the top of Google? The secret often lies in the powerful partnership between high-quality content and smart Search Engine Optimisation (SEO). Content is not just about filling pages with words; it is the very core of your digital presence. Effective content creation addresses what your audience needs, provides a great user experience, and tells search engines that your site is a valuable resource worth showing to people. This guide explains how content fits into your SEO strategy for better rankings. Your content marketing efforts are what search engines like Google analyse to understand what your website is about. Every piece of content, from a blog post to a service page, offers clues about your expertise and relevance. Without quality content, search engines have little to work with, making it difficult to rank in search results. Providing valuable insights through your content helps establish your website as an authority in your field. When search engines see that you consistently produce helpful and informative material, they are more likely to trust your site and rank it higher. Let’s look at what makes content valuable and how it helps you rank. What Makes Content Valuable for Search Engines? So, what do search engines consider to be valuable content? It’s content that is relevant, well-structured, and directly answers a user’s query. When a content creator produces material that aligns with what people are looking for on Google search, it signals to the search engine that the page is a good match for that query. This increases the chances of it appearing higher in search engine results. Authority is a key reason why this matters for your search engine rankings. Search engines aim to provide users with the most trustworthy and credible information. When your website consistently produces high-quality, valuable content, it builds a reputation as a reliable source. This authority tells search engines that your content is dependable, making them more confident in recommending it to their users. Ultimately, valuable content is about quality and relevance. A website filled with well-researched, helpful articles is seen as more authoritative than one with thin or poorly written content. This authority is a major factor in how search engines decide which pages deserve the top spots. Key Elements of SEO-Friendly Content Creating relevant content that users and search engines love involves following certain best practices. A beginner looking to build authority should start by focusing on delivering genuine value. This means understanding your audience and creating content that truly helps them. Good content creation is not just about writing; it’s about structuring information in a clear and accessible way to improve the user experience. Using SEO tools can help you identify what your audience is searching for, but the content itself must be well-crafted. This includes paying attention to both the on-page elements and the overall quality of the information you provide. The goal is to make your content the best possible answer to a person’s question. Here are some key elements of SEO-friendly content: How Content Helps Rank for More Keywords One of the biggest advantages of a consistent content marketing strategy is its ability to help you rank for a wider range of keywords. Every new blog post or page you publish is another opportunity to target new search queries that your potential customers are using. Think of each piece of content as a new net to catch traffic from search engines. Effective keyword research is the starting point. By identifying gaps in your existing content, you can create new articles and pages designed to meet specific user needs. For example, you might discover that your audience is searching for “how-to” guides or comparisons related to your industry. Creating blog posts that address these topics directly helps you capture that traffic. By consistently adding fresh, relevant content, you expand your website’s digital footprint. This signals to search engines that your site is a comprehensive resource on your topic. Over time, this helps build authority and allows you to rank for not just a few primary keywords, but hundreds or even thousands of related terms. Matching Search Intent Through Content Creation A crucial part of modern content marketing is understanding and matching search intent. Search intent is simply the ‘why’ behind a person’s search query. Are they looking for information, trying to find a specific website, or ready to buy something? Creating content that aligns with this intent is key to providing a good user experience. If your piece of content doesn’t match the user’s goal, they will likely leave your site quickly, which can harm your rankings. Using SEO tools can help you analyse keywords to understand the likely intent behind them. By creating content that directly satisfies that intent, you build authority by showing both users and search engines that you understand your audience’s needs. Now, let’s explore the different types of search intent and how to align your content with them. Types of Search Intent and Their Importance As a content creator, recognising the different types of search intent is vital for building online authority. When your content aligns with why someone is searching, you are more likely to attract and satisfy potential customers. This positive user experience sends strong signals to search engines, boosting your position in search results. Understanding search intent allows you to create a content strategy that guides users through their entire journey, from initial research to making a purchase. For example, blog posts can target informational queries, while product pages target transactional ones. This strategic approach ensures you are creating the right type of content for the right person at the right time. Matching search intent is directly related to building authority because it proves you understand your audience. When users find exactly what they need on your site, they are more likely to trust your brand. Here’s a simple breakdown of the main types of search intent: Search Intent User’s Goal
Looking at Common Local SEO Mistakes
Common Local SEO Mistakes (and How to Fix Them) Local SEO is very important for businesses that want to get customers who are near them. If you have a café, a salon, or a business that offers a product, it helps a lot to show up in local search results. This can really help your business grow. But even if businesses try their best, they often make small mistakes. These mistakes can cost them money and stop them from getting good rankings on Google. In this post, we talk about five common local SEO mistakes. We will show you how to fix them. This way, your business can stand out in local search results. 1. Neglecting Your Google My Business Profile Your Google My Business (GMB) profile, now called Google Business Profile, is the base of your local SEO. A lot of businesses create it and then stop taking care of it. Some forget to add key details, leaving the page missing information. Old hours, missing photos, or contact details that are not correct can make people confused. It also makes it less likely for you to show up in Google’s local map pack. That means your business might not get noticed by people looking for it. 💡 Did you know? You need to have at least five reviews on your Google Business Profile to help your business look real and be seen. How to fix it: If you have a more complete and active profile, you will get more trust from Google and local people who search for you. 2. Inconsistent NAP (Name, Address, Phone Number) If your business information is not the same on all platforms, search engines can get confused. This can hurt your rankings. It is good to make sure your details match everywhere. If your Name, Address, and Phone number (NAP) show up in different ways on Google, your website, and places like Yelp or Facebook, Google could have a hard time making sure your business details are the same everywhere. How to fix it:You should look at each platform that shows your business. This includes your website, social pages, and local lists. Check that your NAP details are the same on all of them. If you move to a new place or change your phone number, make sure you update it on every listing right away. 3. Overlooking Local Keywords If you use only broad or basic keywords, you compete with many more people. This makes you miss out on local customers. For example, if you use “plumber,” it may be okay. But, if you use “plumber in Kent” or “Kent plumbing services,” you are more likely to get people who are looking for a plumber where you are. This helps you reach the people who need your service in your area. How to fix it: Need some help to pick the right keywords? Take a look at our latest guide about how to choose local SEO keywords. It will help you get good results. 4. Not Responding to Customer Reviews Reviews help with local SEO. They also make people trust your business. This is important for customers who may buy from you. If you don’t answer them, whether good or bad, people may feel your business is not paying attention. You can also lose the chance to talk with your audience or change what people think about your business. How to fix it: This helps your business show up higher when people look for local places. It also shows that you care about your customers. 5. Ignoring Mobile Optimisation Today, more people use their phones to search online than ever before. Having a mobile-friendly website is not just a choice now. It is a must. If your site is slow or does not show right on a phone, you could lose good leads in just a few seconds. How to fix it: Keep in mind, Google uses mobile-first indexing. This means your mobile site is the most important part when it comes to deciding where you show up in the rankings. Final Thoughts Local SEO lets nearby people find and pick your business. If you stay away from these five usual mistakes and use the fixes above, you will have a good chance to rank higher. This can help you get more local customers. To recap:✅ Make sure your Google Business Profile is full and kept up to date.✅ Keep your NAP information the same everywhere.✅ Use local keywords in a smart way.✅ Answer every review.✅ Make your website work well for people on mobile. Need Help with Your Local SEO? If you do not know where to start or need help from an expert, you can call us on 0800 669 6848 to book a free consultation with Direct Submit. There is no pressure at all. We will talk about your goals and look at your options. I will give you clear advice, so you can make the right choice for your business. Author: “Keith Pattison, a digital marketing professional and director of Direct Submit, ready to assist with all your online marketing and SEO needs”.
Importance of Local SEO for Business
Local SEO & Your Business Local businesses are increasingly recognising the importance of optimising their online presence to attract nearby customers. This phenomenon is known as Local SEO (Search Engine Optimisation), a specialised practice focused on enhancing visibility in local search results. Whether you’re a small restaurant in Durham, a local plumber in Southport, or a boutique shop in Glasgow, understanding and implementing Local SEO strategies can significantly impact your business performance. This article provides an all-encompassing overview of Local SEO, exploring its definition, importance, and the various services available, including monthly SEO packages and affordable local SEO services. With this knowledge, you’ll be better equipped to elevate your business in local search rankings and connect with your community effectively. Definition of Local SEO Local SEO is the process of optimising a website and its content to rank higher in search results that are geographically relevant. It involves various techniques, such as optimising Google My Business (GMB) profiles, managing local citations, and acquiring reviews. The aim is to ensure that when potential customers search for products or services in their vicinity, your business appears prominently in the results. Unlike traditional SEO, which targets a broader audience, Local SEO hones in on local customers by focusing on localized keywords, such as best coffee shop near me or plumber in [city name]. This targeted approach helps businesses attract customers who are more likely to convert, as they are often searching for immediate solutions to their needs. Importance of Local SEO for Businesses Local SEO is crucial for businesses for several reasons. Firstly, it helps increase visibility where it matters most, within the community. With mobile search on the rise, consumers frequently conduct local searches while on the go. In fact, studies show that nearly 76% of people who search for something nearby visit a business within a day. This makes Local SEO essential for driving foot traffic and increasing sales. Moreover, Local SEO enhances your business’s credibility. When customers see your business listed in prominent local searches, it builds trust and legitimacy. A well-optimised local presence, characterized by positive reviews and comprehensive details, positions your brand as a trustworthy option in the eyes of potential clients. This heightened trust can lead to increased customer loyalty and recurrent business. Monthly SEO Packages What Are Monthly SEO Packages? Monthly SEO packages are comprehensive service offerings that provide businesses with ongoing optimisation and monitoring of their SEO efforts on a monthly basis. These packages typically include various services, such as keyword research, content creation, on-page SEO, and performance tracking. The goal is to continuously improve a website’s search engine performance over time, adapting strategies to evolving algorithms and market dynamics. By subscribing to our monthly SEO package, your business can leverage the expertise of our SEO professionals who stay updated on the latest trends and best practices. Our proactive approach ensures that your website remains competitive and visible in local search results, which is particularly important in a fast-paced digital environment. Benefits of Choosing Monthly SEO Packages The advantages of our monthly SEO packages are manifold. Firstly, we provide a consistent and structured approach to SEO. Rather than implementing sporadic updates, our monthly packages allow for regular assessments and adjustments based on performance data and emerging trends. This consistent effort can lead to more sustainable improvements in search rankings. Additionally, monthly packages often offer a more cost-effective solution compared to one-off services. By spreading the cost over several months, businesses can budget for SEO without the financial strain of upfront payments. Furthermore, ongoing services typically yield better results over time, as search engines favor websites that demonstrate consistent activity and engagement. How to Select the Right Monthly SEO Package When choosing a monthly SEO package, it’s essential to consider several factors. Start by assessing your business needs and goals. Identify the specific areas where you want to improve, such as keyword rankings, website traffic, or overall online presence. This clarity will help you select a package that aligns with your objectives. Next, it’s also beneficial to inquire about the specifics of the services, what’s included in the package, how they measure success, and how often they provide reports. Here at Direct Submit we provide a transparent service that will help you understand the value you’re receiving and keep you informed about your progress. Affordable Local SEO Services Understanding Affordable Local SEO Services Affordable local SEO services aim to provide cost-effective solutions for small to medium-sized businesses that may have limited marketing budgets. These services typically focus on essential optimisation techniques that can deliver significant results without breaking the bank. They can include managing GMB profiles, creating localized content, and acquiring local backlinks. While affordable does not equate to low quality, it is essential to exercise caution. Many budget-friendly options may compromise the depth of service offered. Our affordable local SEO services, ensure that you are not sacrificing effectiveness for lower costs. We have developed our services that balance your financial constraints while still delivering quality results. Importance of Local SEO for Business Recap of Local SEO Importance Local SEO is a pivotal strategy for businesses aiming to thrive in their communities. By optimising online visibility and ensuring that potential customers can easily find your products and services, local SEO helps drive foot traffic and engagement. Our monthly SEO packages and affordable local SEO services present valuable options for businesses of all sizes, enabling them to implement effective strategies without overwhelming their budgets. Encouragement to Embrace Local SEO Strategies As the digital landscape continues to evolve, investing in local SEO has never been more critical. By understanding its importance and leveraging the right services, businesses can enhance their online presence and foster connections within their communities. Embracing local SEO strategies will not only improve search rankings but also create lasting relationships with customers who value your offerings. Author: “Keith Pattison, a digital marketing professional and director of Direct Submit, ready to assist with all your online marketing and SEO needs”.
Your Complete Guide to XML Sitemaps
XML Sitemaps: What They Are and Why They Matter If you’re serious about improving your website’s visibility in search engines, helping bots find and index your content should be a top priority. One of the simplest yet most powerful tools at your disposal? The XML sitemap. Whether you’re launching a new site or managing a massive web platform, understanding how XML sitemaps work, and using them effectively, can have a big impact on your SEO performance. In this guide, we’ll break down everything you need to know: 👉 What XML sitemaps are👉 Why they matter👉 How to create and submit them👉 Best practices to keep them optimised What Is an XML Sitemap? An XML sitemap is a file that lists all the important pages on your website. Think of it as a roadmap for search engine crawlers like Googlebot, guiding them to the content you want indexed. While search engines can crawl your site via internal links, a sitemap ensures nothing important gets missed, especially useful for larger or more complex websites. Why Are XML Sitemaps Important for SEO? 1. Improved Crawling and Indexing Sitemaps explicitly tell search engines which pages to crawl. This is crucial if: 2. Faster Discovery of New Content When you publish new content or update existing pages, a sitemap helps search engines find those changes faster, especially when you include accurate timestamps. 3. Better Crawl Budget Management Search engines don’t crawl your entire site every time. They have a crawl budget. A sitemap helps direct that budget to your most important pages, so bots don’t waste time on irrelevant or outdated ones. 4. Support for Rich Media & Alternative Content Sitemaps can include metadata for: Who Should Use an XML Sitemap? While any website can benefit from a sitemap, it’s especially important for: Even small, well-linked websites should consider using one as a safety net to ensure full indexing. How to Create an XML Sitemap There are several ways to generate a sitemap, depending on your platform and technical skills: 1. Using a CMS Plugin (WordPress) If you’re on WordPress, SEO plugins like: …can generate and update your sitemap automatically. 2. Online Sitemap Generators Great for non-CMS sites or manual control: These tools crawl your site and generate a sitemap file to upload. 3. Manual Creation For small or static sites, you can write your own sitemap using a text editor. Just ensure you: Where to Submit Your XML Sitemap After creating your sitemap, you need to tell search engines where to find it: ✅ Google Search Console ✅ Bing Webmaster Tools Bonus Tip:Add the sitemap to your robots.txt file like this: XML Sitemap Best Practices To get the most out of your sitemap: 1. Only Include Canonical URLs Avoid listing duplicate, redirected, or non-canonical pages. 2. Keep It Updated If your content changes frequently, update the sitemap regularly. Many tools and plugins handle this automatically. 3. Mind the Limits 4. Use <lastmod> Wisely Only update the timestamp if the content has actually changed. Otherwise, search engines may ignore it. 5. Prioritize Key Pages with <priority> This tag signals the importance of pages, but note that Google treats it as a suggestion, not a command. 6. Validate Your Sitemap Use tools like: These help catch broken links, syntax issues, or invalid URLs. XML Sitemap vs. HTML Sitemap: What’s the Difference? Feature XML Sitemap HTML Sitemap Audience Search engine bots Human visitors Format XML HTML Purpose Aid in crawling and indexing Help users navigate the site Visibility Usually hidden Typically linked in footer Both can coexist on your site and serve different, but complementary, purposes. Common XML Sitemap Mistakes to Avoid Avoid these pitfalls to keep your sitemap clean and effective: Fixing these improves your SEO hygiene and makes your site more crawlable. So, Do You Really Need an XML Sitemap? Short answer: Yes — most likely.Even though search engines are smart, they’re not perfect. A sitemap is your chance to guide them toward your most valuable content. It’s especially important for: But even small, static sites can benefit from the added clarity. ✅ Quick Action Checklist Final Thoughts A well-maintained XML sitemap won’t magically shoot you to the top of Google, but it’s a critical piece of your SEO foundation. It ensures your content is accessible, indexable, and not left behind. If you haven’t set up your sitemap yet, now’s the time. Your SEO future will thank you. Author: “Keith Pattison, a digital marketing professional and director of Direct Submit, ready to assist with all your online marketing and SEO needs”.
Website Traffic: Quality Over Quantity
Understanding Website Traffic & Quality Over Quantity When it comes to website traffic, the age-old debate of quality versus quantity often arises. While it’s tempting to focus solely on the numbers, a deeper understanding of your traffic can lead to more meaningful interactions and conversions. Let’s look at the nuances of website traffic and how to effectively target your audience with well-crafted landing pages. The Basics of Website Traffic Website traffic refers to the number of users visiting your site. This traffic can originate from various sources, including: While the volume of traffic is important, understanding where it comes from and how it behaves on your site is crucial. Quality Over Quantity Focusing on quality traffic means attracting visitors who are genuinely interested in your content or products, increasing the likelihood of conversions. Here’s why quality matters: Recognising Quality Traffic To identify quality traffic, consider the following metrics: Setting Up Landing Pages Landing pages can prove crucial for targeting specific phrases or keywords that align with your business goals. A well-designed landing page can significantly improve your conversion rates. Here’s how to create effective landing pages: 1. Define Your Goal Before designing a landing page, clearly define what you want to achieve. Do you want visitors to sign up for a newsletter, purchase a product, or download a resource? Your goal will guide the design and content of the page. 2. Target Specific Keywords Choose a keyword or phrase that you want to rank for, and ensure that it aligns with the intent of your target audience. Use tools like Google Keyword Planner or SEMrush to research and select the most effective keywords. 3. Craft Compelling Content The content on your landing page should be concise and focused on the keyword you’re targeting. Use headlines and subheadings to break up text and highlight key points. Ensure that your content addresses the needs and pain points of your audience. 4. Design for User Experience A clean, visually appealing design enhances user experience. Use high-quality images, clear fonts, and a logical layout. Ensure that your page is mobile-friendly, as a significant portion of web traffic comes from mobile devices. 5. Include a Strong Call to Action (CTA) Your CTA should be clear, compelling, and aligned with your goal. Use action-oriented language and make it easy for users to complete the desired action. For example, “Download Now,” “Sign Up Today,” or “Get Started.” 6. Test and Optimise Once your landing page is live, use A/B testing to experiment with different headlines, images, and CTAs. Analyze performance metrics to identify areas for improvement and optimize accordingly. Monitoring and Analyzing Traffic Use analytics tools like Google Analytics to monitor your website traffic. Pay attention to: Focusing on Quality over Quantity Understanding website traffic and focusing on quality over quantity can transform your online presence. By setting up targeted landing pages, you can attract the right audience and achieve your business goals more effectively. Remember, it’s not just about getting more visitors; it’s about getting the right visitors who will engage with your content and convert. Keep analyzing and optimising your strategies to ensure long-term success. Author: “Keith Pattison, a digital marketing professional and director of Direct Submit, ready to assist with all your online marketing and SEO needs”.
Guide to Understanding Semantic SEO
Understanding Semantic SEO: A Comprehensive Guide One of the more recent developments in the realm of search engine optimisation (SEO) is Semantic SEO. This approach focuses on understanding the intent behind search queries and the contextual meaning of words, rather than just relying on exact keyword matches. If you’re looking to grasp what Semantic SEO is and how it can benefit your online presence, this guide is for you. What is Semantic SEO? Semantic SEO is an approach that aims to improve the search visibility of web content by focusing on the meaning and context behind search queries. It involves creating content that answers the user’s intent and covers a topic comprehensively, rather than just targeting specific keywords. This method aligns with how search engines, like Google, have evolved to understand content better through advancements in artificial intelligence and natural language processing. Why is Semantic SEO Important? Key Components of Semantic SEO How to Implement Semantic SEO Challenges of Semantic SEO Semantic SEO: An Essential Strategy Semantic SEO is an essential strategy for anyone looking to improve their online presence in today’s digital landscape. By focusing on user intent and providing comprehensive, contextually relevant content, you can enhance your search visibility and provide a better experience for your audience. While it may require more effort than traditional SEO tactics, the long-term benefits make it a worthwhile investment. Embrace the principles of Semantic SEO to future-proof your strategy and stay ahead in the ever-changing world of search engine optimization. Author: “Keith Pattison, a digital marketing professional and director of Direct Submit, ready to assist with all your online marketing and SEO needs”.
SEO in 2025: What’s Changed & More
SEO in 2025: What’s Changed & How to Stay Ahead If there’s one constant in SEO, it’s change. Search engines evolve, user habits shift, and the businesses that don’t keep up get left behind. The good news? Staying ahead of SEO trends doesn’t have to be complicated. Here’s what’s shaping search in 2025, and how you can stay competitive. 1. Core Web Vitals Still Matter (A Lot) Google’s Core Web Vitals aren’t new, but in 2025 they’re more important than ever. Site speed, mobile-friendliness, and smooth browsing experiences are now baseline expectations. If your site feels clunky or loads slowly, you’re losing visitors, and rankings. Just a few seconds of delay can cause users to bounce. Think of Core Web Vitals as your site’s fitness test, if you don’t pass, you’ll struggle to compete. 2. AI Is Changing the Way People Search With tools like Google’s AI Overviews and Bing’s Copilot, search results look different now, fewer “ten blue links” and more AI-generated summaries. SEO isn’t dead, but it is evolving. To adapt: In short: helpful, high-quality content is what AI (and people) reward. 3. Voice & Visual Search Are on the Rise Voice search has grown into part of a broader multimodal search trend. Users are combining voice, text, and images to find what they need. Ever snapped a photo of a product to find it online? That’s visual search, and it’s reshaping SEO. To keep up: Every small optimisation helps your content surface in these new search formats. 4. Helpful Content Is What Wins Google’s Helpful Content updates have made one thing clear: content written for algorithms doesn’t work anymore. Winning sites in 2025 show real expertise and trustworthiness. That means: If your content genuinely helps your audience, you’re already ahead. 5. Local SEO = Reputation + Relevance For local businesses, SEO is increasingly about reputation and engagement. It’s not enough to claim your Google Business Profile, you have to keep it active. Focus on: Local SEO in 2025 is about proving you’re active, trusted, and relevant, right now. Wrapping Up SEO in 2025 isn’t about gaming algorithms, it’s about getting the fundamentals right. Fast sites, helpful content, and genuine trust signals will always win. Search is smarter, more personal, and increasingly AI-driven, but businesses that stay useful, user-friendly, and up to date will keep showing up. If you’re not sure where to start, focus on user experience and helpful content, everything else builds from there. Quick SEO Wins You Can Do Today ✅ Check your site speed – Use tools like PageSpeed Insights or GTmetrix and fix what’s slowing you down.✅ Update old content – Add new stats, improve formatting, and refresh your calls-to-action.✅ Add schema markup – Even basic schema (FAQs, reviews, products) helps you appear in AI results.✅ Optimise your images – Use descriptive alt text and resize large files.✅ Ask for reviews – A few fresh Google reviews can give your local SEO a lift.✅ Answer a real customer question – It’s one of the easiest ways to create helpful, ranking content. Ready to Take Your SEO Further? Quick wins are great, but long-term success needs a solid strategy. At Direct Submit SEO Agency, we help North East businesses (and beyond) cut through the noise with SEO that actually works — no gimmicks, just clear results. Get in touch today by calling 0800 669 6848 to build a strategy that helps your business grow in 2025 and beyond. Author: “Keith Pattison, a digital marketing professional and director of Direct Submit, ready to assist with all your online marketing and SEO needs”.