Frequency Asked Questions

 Search Engine Optimisation is the practice of improving a website’s visibility on search engines like Google or Bing to attract more traffic from unpaid, or “organic,” search results. It involves optimising a site’s content, technical aspects, and authority to help users and search engines understand what the site is about, ultimately leading to higher rankings and more visitors.

SEO (Search Engine Optimisation) is the practice of improving your website so it ranks higher in search engine results. By strategically using popular keywords and relevant terminology, SEO makes it easier for people to discover your site when they search online.

Effective SEO is cost-efficient and helps convert visitors into customers by connecting them with the products or services they’re already looking for.

A Google penalty is a negative impact on a website’s search rankings imposed by Google. Essentially, it’s Google saying, “Something about your site isn’t playing by the rules,” and then either lowering your site’s visibility in search results or removing it entirely from the search index.

There are two main types of Google penalties:

1. Manual Penalty

   • Applied by a human reviewer at Google.

   • Usually happens when your site violates Google’s Webmaster Guidelines.

   • Examples:

     • Buying or exchanging unnatural backlinks

     • Hidden text or keyword stuffing

     • Spammy user-generated content

   • You’ll often receive a notification in Google Search Console if your site is manually penalized.

2. Algorithmic Penalty

   • Triggered automatically by Google’s algorithms (like Panda or Penguin).

   • Usually related to low-quality content, spammy backlinks, or poor user experience.

   • Examples:

     • Thin content or duplicate content (Panda)

     • Manipulative link schemes (Penguin)

Signs you might have a Google penalty:

• Sudden drop in organic traffic

• Your pages disappear from search results

• Ranking drops for keywords you previously ranked well for

Recovering from a Google penalty:

• Identify the cause (manual vs. algorithmic)

• Remove or fix the offending issues

• Submit a reconsideration request (for manual penalties)

• Focus on high-quality content and natural backlinks

In short: a Google penalty is basically a “strike” against your site for violating SEO rules, and it can seriously affect your search visibility if not addressed.

Yes, SEO offers cost-effective, long-term strategies with a strong return on investment compared to many other paid marketing and advertising options.

Our Affordable SEO solutions are crafted to fit your budget while driving real, measurable success. in online sales. Everything you need to rank higher in Google for a fixed affordable monthly price. You will see real results & a return on your investment with our cost effective SEO solutions. 

SEO is all about improving your online presence so people can easily find your business. It starts with good keyword research, figuring out which words and phrases potential customers use when searching for your products or services.

By targeting these keywords, you can boost your visibility, attract more high-intent visitors, and bring in more customers.

SEO is not a one-day wonder, and meaningful changes don’t typically happen overnight. In most cases, you may notice some initial movement within the first few weeks, such as improved visibility for targeted keywords or slight boosts in local rankings.

However, substantial and sustained improvements usually take a few months, as Google and Bing need time to crawl, index, and assess the ongoing optimisation work. The speed at which you see results also depends on the competitiveness of your industry, the current state of your website, and how consistently your SEO efforts are implemented.

Patience is key, but with a solid strategy and expert guidance, your rankings and local presence will continue to grow.