Looking at SEO Tips for 2021.
Optimising your website can seem like an impossible task, but if you break it down into parts, it’s simpler than you might think. Start by focusing on the following simple SEO tips that work for every website, and almost any business, to build a solid SEO structure that will have you high up in the search rankings.
Create a Solid Structure
Implementing cool, new SEO tips won’t make any difference if your website structure isn’t solid for search. Design your website in a way that makes it easy for search engine crawlers to index, which starts with creating a clearly established page hierarchy.
Your website will need pages, categories, subcategories, headings, subheadings, and an interlinking strategy that glues the website structure together. This not only helps search engines to quickly understand what your website is about, and rank it accordingly, but it also helps your human clients find the information they’re looking for quickly and easily – which means fewer drop-offs and more conversions.
Quality Content Counts
Quality content is one of the keys to high ranking search results. Google is considering the quality of content more than ever before, so whether you’re an established business or a new business, it’s important to ensure that your content is truly unique, informative, interesting and well written.
Quality content isn’t just about words, either. Videos and photos can also provide significant engagement, however, it’s important to make sure that they’re clearly labelled and that the meta descriptions match what the content is about, to avoid user or bot confusion.
Lighten your Load
Site speed is one of the top tips in SEO management, so one simple task you could take on would be to improve your website’s loading time. There are several ways to do this. However, one of the easiest ones is to delete any content that’s slowing down your loading.
This could be large/old pictures, unused videos or discontinued products; or old website elements such as browser caches, unnecessary CSS or JavaScript.
Mobile Optimisation is Key
These days, desktop websites are practically passé. Website’s built for mobile have become a focal point for both web design and search engine indexing since mobile traffic began to outpace desktop browsing in 2016. That means if you’re out to improve your business’s ranking, you’ll need to go mobile.
Hopefully, you’ve designed and built a mobile responsive website from the beginning, however, if you haven’t, now’s the time to start. Focus on good mobile design and UX, and loading, and you’ll see your search rankings quickly soar.
Search engine optimisation ensures that a website is found when someone is looking for what you are promoting. With the right mix of content and key phrases the search engines will know how to categorise your website.
While continuing a monthly online marketing plan customised by Direct Submit, improvements in ranking will steadily increase as time goes on. Direct Submit SEO Company, sends regular reports to each client showing their progress and highlighting any updates or relevant news.
Ready to Get Started?
Confused about where to start after reading these SEO tips? Hiring an SEO professional is a good place to start and this can make a significant difference in your search engine results. Direct Submit are a leading SEO & Digital Marketing Agency who have a reputation for delivering tangible results and excellent customer service. We help our clients get more customers from search.
With offices in Durham and Newcastle, we pride ourselves on delivering top-quality results that are based on proven techniques and an intimate, dynamic knowledge of ethical search marketing practices. Remember, you’re just one phone call away from starting on the road to success.
