How does SEO work?
Let’s break down the way this works, starting with Technical SEO. Search engines have three main functions when it comes to web searching, which are crawling, indexing and ranking.
Crawling:the discovery process in which search engines send out a team of robots (known as crawlers or spiders) to find new and updated content.
Indexing:the process of organising the content found while crawling, allowing your site to be included in the search results displayed.
Ranking: the process of ordering the content included in search results by most relevant to least relevant.
Technical SEO strategies include algorithms that optimise every aspect of your website to make sure search engine crawlers index and rank your company’s website correctly.
Next is a technique referred to as On-Page SEO, which includes content building and web design to enhance a site’s user experience.
Building your website, with content and visuals that are appealing to customers, is another key component of SEO that turns viewers into sales. Content is key. Without quality on-page content that includes relevant key words, search engines will not pick up your website’s URL. When your content matches the searcher’s interest, it creates credibility.
This is achieved through SEO copywriting and content writing that is sure to catch not only the viewer’s attention but also the search engine’s algorithms. Effective web design is how to make your content visually appealing through dynamic graphics, blog posts, and visuals that encourage visitors to explore your webpage further. Make sure your site’s appearance clearly appeals to your intended users.
Another way to increase credibility is through backlinks to your website, or Off-Page SEO. When your content is relevant and informative, other sites are more likely to link your to your site resulting in third-party credibility building.
So Why Is SEO Important for My Business?
The first page of search results + increased visibility and viewers = more sales!
As a growing business, increasing your visibility on the web is absolutely key. Today, search engines drive the majority of online traffic. The higher up on a search engine results page that your site appears, the more credible you are to customers and the more valuable, organic online traffic your website will receive.
Did you know that Google receives over 63,000 searches per second, each day? We live in a technology-driven world, in which people want the best, as fast as possible. When searching a subject, product, or service, customers don’t want to spend hours combing through results. With so many searches per day, Google knows exactly how to index sources to ensure customers are seeing the most reliable results, at the fastest pace. This makes the world of SEO marketing a competitive one. The algorithm of SEO is a simple one, but ensuring that SEO strategies are implemented efficiently, correctly and with innovation, takes expertise.
At Direct Submit we have experts that understand how each individual component of the SEO strategy impacts overall ranking. We address site structure and site architecture first to ensure the proper navigation is in place to maximise each pages ability to compete in the search results. From there we test and monitor the on-page optimisation of each page within your website on an ongoing basis and adjust accordingly. We have experts in on site usage who will help improve CTR to your pages and measure user engagement to continue to improve organic rank over time.
Direct Submit is an SEO marketing and digital agency based with offices in Newcastle and Durham. We specialise in ROI-focused digital marketing, bespoke web design & development and digital design. With a focus on building long-term relationships with our clients, we deliver services including SEO, PPC, content marketing, social media marketing, web design and e-commerce websites. Call us today on 0845 272 2350 or visit our Digital Marketing Services website.
