Designing Website’s Optimised for Search Engines.
SEO, or Search Engine Optimisation, is the process of enhancing a website to better the chances of it ranking highly in the search engines.
Combining SEO and Web Design is challenging because there are many factors on both sides to consider. There are constant battles between the design, the content, the programming, the marketing, and the optimisation techniques.
Designing Website’s Optimised for Search Engines
The designer must respect that the site he or she is designing will eventually be optimised. Therefore, additional space needed for content must be allocated. The programmer must be flexible to accommodate the various calls to action provided by marketing as well as the optimisation techniques involved. The SEO specialist should communicate with the design team and the programming team to orchestrate a smooth transition from Web Development to SEO Web Design.
A common practice for companies interested in having their website optimised is to design and develop the site, and only then hire a Search Engine Optimisation (SEO) firm to help with the optimisation. Unfortunately, this process is redundant and ultimately leads to greater expenses for the company. The search engines have likely already begun to index the non-optimised site and created their initial scoring of its relevance, and this is their first impression.
A better way of tackling this issue is to design and develop a website with SEO techniques incorporated from the very beginning. While you could still hire an outside SEO firm to communicate these techniques to a web development company, it would save even more time and money to hire Direct Submit.
Web Development and Web Design
We provide professional web design services that are customised to meet the needs of your business and optimised with the user experience in mind. When it comes to making a good first impression online, our web designers have the background and insight to help you optimise your brand and get you the results you need. We can provide:
> Preliminary website SEO audits
> Responsive web design that is optimised for all platforms (incl. mobile).
> Small-business ecommerce solutions
> Professional copy writing
Direct Submit specialises in providing responsive website’s optimised for search engines suited to all mobile devices. With a responsive design, a website maintains its quality and adjusts to all of types of screens: desktop, tablets and smartphones.
We offer user-friendly and highly customisable WordPress web design services that cater to the ever-changing needs of customers. For more information on Direct Submit web design services, please call us today on 0845 272 2350 or email us via our onsite contact form.
