Google Better at Catching Scams
Google Says it is Better at Catching Scams in Search Google says it is 20 times better at catching scams in Google Search and is able to block more than 80% of fake phone number scams within Google Search. Google has said it is now able to catch 20 times the number of ‘scam pages’ within Google Search than it was previously. Google also said that it reduced the number of bad actors on the web impersonating airline customer service providers by more than 80% within Google Search. Google credits its AI and improved classifiers for these changes. The numbers. Google gave these two stats when it comes to improving the safety of the Google Search results: AI and classifier improvements Google credits these improvements to its updates to its technology. Google said improvements to its “AI-powered scam detection systems — along with improvements to our classifiers,” has led to these better scam detection algorithms. “Advancements in AI have bolstered our scam-fighting technologies — enabling us to analyze vast quantities of text on the web, identify coordinated scam campaigns and detect emerging threats — staying one step ahead to keep you safe on Search,” Google added. There are often reports of complaints about searchers being scammed one way or another. Google, as it should, does take these seriously and is constantly working on ways to improve its techniques to block these efforts.
Guide to Choosing SEO Packages
Understanding SEO Packages Understanding search engine optimisation is very important for businesses today. Good SEO packages can help improve online visibility. This allows companies to reach their target audience better. A strong SEO strategy includes many parts. These parts are keyword research, quality content creation, and technical SEO. Each piece helps bring in organic traffic. As competition grows, it’s vital to focus on customised SEO efforts. It’s essential to find the right packages that match your business goals and improve user experiences. Diving into SEO packages shows a clear way to boost your online visibility. These packages usually include different services aimed at improving your website’s performance. This helps in making the user experience better and working well with search engine algorithms. Some main parts are keyword research, technical SEO, and content creation. Using SEO tools well helps businesses match their strategies with changing search engine market trends. This can improve their ranking in search results. It is important to understand these parts when you choose the right package that fits your needs and helps you reach lasting SEO success. What is an SEO Package? An SEO package is a group of services that helps make a website easier to find on search engines. It usually has keyword research, on-page optimisation, link building, and performance tracking. These services are customized to fit the exact needs of a business or website. Key Components of SEO Packages A complete SEO package includes several important parts that work together to improve your online visibility. First, there is keyword research, where we find the right search terms to target. Next is on-page optimization, which focuses on things like title tags and meta descriptions. Off-page strategies, such as link building and local SEO, help increase visibility even more. Moreover, technical SEO takes care of your site structure and ensures that core web vitals match what search engine algorithms need. Combining quality content creation with tools like Google Search Console creates an optimal SEO strategy. This approach helps grow your organic traffic over time. The Importance of SEO for Your Business A good SEO strategy is important for any business that wants to improve its online visibility. By optimizing your website and doing smart keyword research, you can increase organic traffic and improve your place on search engine results pages. Knowing how user experience works with quality content can help engage more users and improve conversion rates. Also, using local SEO and social media can boost brand awareness and direct relevant site traffic to your business. This support is essential for a successful digital marketing plan. In the end, spending time and effort on SEO is a way to support the long-term growth and health of your business. Boosting Online Visibility A good SEO strategy can really help your business show up online. This helps your target audience find you more easily. You need to focus on optimizing your web pages. This includes doing effective keyword research and making sure that your meta descriptions and title tags match what your content is about. Using SEO tools like Google Analytics and Search Console can help you keep track of how your site is performing and how users are experiencing it. Strong link building, both inside your site and from other sites, can also improve your credibility and rankings in search engine results. By following these best practices, your business can stay visible online. This can lead to more organic traffic over time. Driving Organic Traffic Generating organic traffic is very important for making your website easier to find in search engine results. You can draw in your target audience without spending money on ads by using good SEO methods like keyword research and content optimization. Good quality content that talks about important topics attracts users and makes them want to share it on social media, helping you reach more people. Also, tweaking technical SEO elements, such as site structure and meta descriptions, makes sure your web pages meet search engine algorithms. This helps in growing traffic steadily and boosts your overall SEO performance. How to Evaluate SEO Packages A complete review of SEO packages begins by looking at what each package includes. You need to make sure it fits your business goals. Think about important parts like keyword research, on-page optimization, and technical SEO services. These are key to a strong SEO strategy. It’s also important to compare costs with benefits. Check the possible returns by looking at past performance numbers and how user experience has changed. Using tools like Google Analytics and Search Console can give you helpful insights into what to expect. This way, you can choose the SEO services that will really bring in traffic and improve your online visibility. Assessing Package Inclusions A detailed look at what is included in your SEO package is very important for improving your SEO efforts. Knowing different parts, like keyword research, on-page techniques, and technical SEO services, can really help your site’s performance. Look at how each part helps with user experience and brings in organic traffic. Also, think about services like content creation and link building. These can raise your site’s standing in search engine results. By checking these elements against your goals, you can create the best SEO strategy that fits your business and market share. Comparing Costs vs. Benefits When you want to look at SEO packages, you need to think about the costs and the benefits that come with them. It’s important to compare what you spend with how much your website traffic and brand awareness could grow. Knowing the return on investment (ROI) is key, as good SEO can help people find your site more easily, which can bring in more organic traffic over time. Also, check the quality of services, the skills of the providers, and how they can help your rankings. This way, you can make sure your choice fits with your business goals and marketing plan. Beginner’s Guide to SEO Packages Exploring SEO packages can seem hard, but
Google to Redirect Country Level TLDs
Google to Redirect Country Level TLDs to Google.com Google will begin redirecting its country code top-level domain names (ccTLD) versions of its Google domain to Google.com. That means if you frequent google.fr (in France), google.ng (in Nigeria) and so on, you will be redirected to Google.com. Why the change. Google has said, “Over the years, our ability to provide a local experience has improved. In 2017, we began providing the same experience with local results for everyone using Search, whether they were using google.com or their country’s ccTLD.” “Because of this improvement, country-level domains are no longer necessary,” Google added. Google said, “we’ll begin redirecting traffic from these ccTLDs to google.com to streamline people’s experience on Search.” The impact. For the most part, most searchers should not notice any difference. When you are redirected, there is a chance you may have to login to Google again and also reconfigure some of your search settings. But overall, there won’t be any significant changes. Google wrote, “It’s important to note that while this update will change what people see in their browser address bar, it won’t affect the way Search works, nor will it change how we handle obligations under national laws.” This change will begin today but “will be rolled out gradually over the coming months,” the company said. You may notice slightly different referral traffic from Google Search, related to this change. This may also impact your signed in experience with Google.com in the short term. But outside of that, there should be no other large changes with these ccTLD changes for Google Search.
Creating Strong Passwords
The Critical Importance of Strong Passwords The digital world is under relentless assault from increasingly sophisticated cyber-attacks and data breaches. Every organisation, from multinational corporations to small businesses, faces the ever-present threat of hackers attempting to steal valuable data. The frequency and scale of these attacks continue to escalate, making robust password security a critical defensive measure. Why Traditional Password Practices Are No Longer Sufficient Traditional password practices, such as using simple or easily guessable passwords, are no longer adequate. Cybercriminals employ advanced technologies like automated password crackers and social engineering tactics, enabling them to breach conventional security methods quickly. Therefore, relying on passwords like “123456” or “password” is akin to leaving your front door wide open. The Real-World Consequences of Weak Passwords Weak passwords can result in severe real-world consequences. A compromised password can lead to financial losses, identity theft, and the unauthorized access of sensitive data. Organisations may suffer reputational damage, legal penalties, and substantial monetary losses due to data breaches. Individuals are at risk of losing personal information and control over their accounts, potentially leading to further exploitation. Understanding the changing landscape of cyber threats underscores the necessity of advancing beyond outdated password practices. Robust password security is essential in safeguarding both personal and organisational data. What Makes a Password Strong? The Essential Elements of a Strong Password: Length, Complexity, and Uniqueness To ensure robust password security, focusing on three core elements is crucial: length, complexity, and uniqueness. A strong password typically spans a minimum of 12 characters. Each additional character exponentially enhances its strength. Complexity entails using a mix of characters. This includes uppercase and lowercase letters, numbers, and special characters. Avoid simple sequences or repeated patterns. A complex password resists common hacking methods such as brute force attacks. Uniqueness means each password must be distinct. Reusing passwords across multiple accounts increases vulnerability. Cybercriminals exploit reused credentials in credential stuffing attacks, compromising multiple accounts at once. The Mathematical Concept Behind Password Strength The strength of a password can be quantified using the concept of entropy. Entropy measures the unpredictability of a password. More characters and a wider variety of characters increase entropy. For instance, a completely random 12-character password comprising letters, numbers, and special characters offers substantial entropy compared to an 8-character password using only lowercase letters. Common Password Mistakes to Avoid Several common mistakes can severely undermine password strength: Recognising these pitfalls is the first step toward better password hygiene. Next, we will explore tips for creating both memorable and secure passwords, helping you strike the right balance between usability and security. Creating Memorable Yet Secure Passwords The creation of passwords that are both secure and memorable is an intricate art. Understanding and leveraging certain techniques can significantly enhance both aspects. Using Passphrases and Personal Associations Passphrases represent an effective method for generating strong passwords. A passphrase is essentially a sequence of words that are easy to remember but difficult for others to guess. Implementing the 10-Character Minimum Rule Effectively Length remains a critical aspect of password strength. A minimum of 10 characters is recommended, though more is often better. Balancing Security with Memorability Ensuring a password is both secure and memorable can be challenging. Striking the right balance involves: Creating strong passwords is not just about complexity but rather a thoughtful combination of length, uniqueness, and ease of recall. Transitioning to our next topic, enhancing these passwords with the use of special characters and numbers provides an additional layer of security. The Role of Special Characters and Numbers Special characters and numbers play a critical role in enhancing the strength and complexity of your passwords. They introduce elements that are not only varied but also harder to predict, making passwords significantly more difficult to crack. Here’s how to use these elements effectively to bolster password security. Strategic Placement of Special Characters and Numbers When creating a password, inserting special characters and numbers strategically can make a world of difference. Simply adding these elements at the end of a password isn’t enough. Instead, they should be dispersed throughout the password to disrupt predictable patterns. For example: Strategic placement enhances the complexity and reduces the likelihood of hackers figuring out your password through brute force attacks. Creative Substitution with Numbers and Symbols Another effective method to create strong, yet memorable passwords is to creatively substitute letters with numbers and symbols. This technique, often referred to as Leetspeak, involves replacing standard letters with numbers or special characters that resemble the letters. Here are some common substitutions: For example, the standard word “Password” can be transformed into “P@ssw0rd” or “P@$$w0rd.” These substitutions not only make the password more complex but also provide a mnemonic device for remembering it. Making Secure and Memorable Combinations While it’s essential to make your passwords as complex as possible, they also need to be memorable. Here are a few techniques: Creating passwords with this balance ensures they are both secure and easy to remember, reducing the chance of needing to write them down, which can be a security risk in itself. As we further explore the intricacies of password security, it’s essential to consider not only the creation of secure passwords but also their storage. Password management tools are a vital next step to ensure your newly created strong passwords are both used correctly and safely stored. Password Management Tools and Strategies Benefits and Features of Password Managers Password managers are invaluable tools in the modern digital landscape. They offer several key benefits: How to Choose the Right Password Manager Selecting an appropriate password manager involves considering several factors: Best Practices for Storing and Organising Passwords Effectively managing passwords requires adhering to best practices: By implementing these strategies, you can significantly enhance your password security and manageability. Secure and organised password management tools lay the groundwork for further security measures. Multi-Factor Authentication: Your Second Line of Defence Understanding How MFA Enhances Password Security Multi-Factor Authentication (MFA) significantly enhances password security by adding an extra layer of cyber security protection, ensuring that even
Understanding Search Intent
Search Intent and Its Role in SEO Search intent, also known as user intent, refers to the purpose behind a user’s search query. It’s the underlying goal a user has when they enter a query into a search engine. Understanding search intent is crucial to SEO because it helps in crafting content that meets the needs of the user. This alignment between content and user’s needs can significantly enhance user satisfaction, increase engagement, and ultimately improve rankings on search engines. Why Understanding User Intentions is Crucial in 2025 As we move into 2025, search engines are becoming increasingly sophisticated. They are improving at deciphering what users are really looking for with their queries. This evolution means that content creators and SEO professionals need to have a thorough understanding of user intentions to stay competitive. Users today expect immediate and relevant results, translating into a higher demand for content that directly aligns with their search intent. Failing to meet these expectations can result in lost traffic and reduced search visibility. The Evolution of Search Intent in Modern SEO Practices The concept of search intent isn’t new, but its importance has grown as search engines have advanced. In the early days of SEO, keyword stuffing was a common practice. However, modern algorithms focus on the context of the content and the intent behind a search query. Google’s Hummingbird, RankBrain, and BERT updates have significantly contributed to this shift by improving the understanding of natural language and user intent. Today, successful SEO strategies hinge on delivering content that aligns closely with user intent, considering factors such as query context, search history, and demographic criteria to personalize results further. As the digital landscape continues to evolve, grasping the nuances of search intent is more important than ever. Such an understanding aids in creating effective and user-centered content, ensuring brands and websites cater to their audience’s needs accurately. Next, we will explore the various types of search intent, which is critical for tailoring your SEO strategies and content to meet the precise needs of your target audience. Types of Search Intent Understanding search intent — the purpose behind a user’s query — is fundamental for effective SEO. It informs how content should be created, structured, and optimised. There are four main types of search intent: informational, navigational, commercial, and transactional. Each of these has specific characteristics, and search engines apply sophisticated algorithms to identify and categorise them. Informational Search Intent Informational queries seek knowledge or answers to specific questions. Users with this intent are usually in the early stages of research. Examples include searches like “How to optimise my website for SEO” or “Benefits of eating organic food.” To optimise for informational searches: Navigational Search Intent Navigational queries are aimed at finding a specific website or webpage. These searches often include branded terms, such as “Facebook login” or “HubSpot blog.” To optimise for navigational searches: Commercial Investigation Intent Commercial investigation searches occur when users are comparing products or services. They are still in the research phase but are closer to making a purchasing decision. Examples include “best laptops 2024” or “Nike vs Adidas running shoes.” To capture commercial investigation traffic: Transactional Search Intent Transactional queries indicate that the user is ready to make a purchase. Keywords often include terms such as “buy,” “discount,” or “coupon.” Examples are “buy iPhone 14” or “cheap car insurance.” To optimise for transactional intents: How Search Engines Identify Intent Search engines like Google utilise various signals to determine the intent behind a query. These include keyword analysis, user behavior patterns, and data gathered from billions of searches. Understanding these mechanisms can help you craft content that better aligns with user intent, improving both engagement and rankings. As we delve deeper into each type of search intent, it’s evident that grasping user intentions is paramount. This understanding allows for the tailored creation of content that meets the specific needs at different stages of the user journey. The next step involves exploring how to effectively deliver content tailored to user needs. Informational Search Intent Characteristics of Informational Queries Informational searches are driven by a user’s desire to gain knowledge or find answers to specific questions. These queries are typically phrased as questions, such as “how to fix a leaky sink pipe,” or as general topics, like “benefits of exercise.” Users engaging in informational searches are usually in the early stages of their research process, seeking comprehensive insights rather than ready to make an immediate purchase. Key characteristics of informational queries include: How to Optimise Content for Informational Searches Optimising for informational search intent requires producing content that is valuable, thorough, and directly answers the user’s query. Here are some advanced strategies: Strategies for Capturing Informational Search Traffic To effectively capture informational search traffic, follow these strategies: Understanding and optimising for informational search intent allows you to capture a broader audience, build trust, and position your brand as a leading authority in your industry. Navigational Search Intent Understanding Branded and Destination-Specific Searches Navigational search intent revolves around users seeking a specific website or page. Branded searches, for instance, involve users entering queries with the clear intent to reach a particular brand’s site. Examples include searches like “Facebook login” or “Nike shoes website.” Destination-specific searches may not be brand-centric but aim to locate a particular webpage, like “BBC weather page” or “Amazon customer service.” Identifying navigational search intent requires recognising these user-specific patterns and understanding that these searches are motivated by familiarity or directed information retrieval. This intent suggests a higher level of brand awareness or prior knowledge about the target destination. Optimisation Techniques for Navigational Queries Optimising for navigational queries is critical for ensuring your brand or website ranks top when users perform destination-specific searches. Here are effective techniques: Leveraging Navigational Intent for Brand Visibility To leverage navigational search intent, focus on creating brand-centric content that appeals directly to these queries. Here are ways to elevate your brand’s visibility: Recognising and responding to navigational search intent not only improves brand visibility but
SG Injury Specialist Services
Welcome SG Injury Specialists A new client has arrived with Direct Submit. SG Injury Specialists provide a professional service committed to a patient’s recovery, bringing a wealth of knowledge to help patients back to optimal health and achieve their goals. Working with professional athletes, elderly individuals and the general public dealing with everyday aches and pains, they offer a service dedicated to ensuring you back to full physical and mental health. They also specialise in massage therapy, bringing years of experience to the role and the clinic. Offering deep tissue, cupping, scraping, sports and relaxation massage, these services are perfect for anyone suffering with general aches and pains or active individuals trying to relieve muscle tension. Would you like to promote your business with Direct Submit? Direct Submit have developed a proven set of SEO Services that can help your business grow by focusing on three key areas: >>> Higher Search Engine Rankings>>> Quality Website Traffic>>> Measurable Results With offices in Durham and Newcastle, we pride ourselves on delivering top-quality results that are based on proven SEO techniques and intimate, dynamic knowledge of ethical search marketing practices. We’ve helped loads of businesses across the North East and the UK improve their search ranking positions and we’d love to see if we can help you too.
Tips for Adding a FAQ Page
Adding an FQ Page to your Website In the world of SEO, a good FAQ page can help your website stand out. It helps create a good user experience. When you answer common questions clearly and simply, you make your website better. This also cuts down the work for your customer service team. A great FAQ page can boost your search engine ranking. As a result, it brings more organic traffic to your website and improves your online visibility. It can also make user experience much better. By giving clear answers in simple words and using keywords wisely, you can meet user needs. This will help improve your site’s search engine ranking. It’s important to keep your FAQ content updated. Listen to user feedback to find ways to improve it. You could also think about adding video answers for difficult questions. A design that works on all devices and using schema markup can make your FAQ page a great tool. It will help make your site more visible and keep your audience interested. Use the following tips to enhance your SEO efforts with a complete FAQ page strategy. Balancing Comprehensive Answers with Concise Content A big challenge in creating a good FAQ section is balancing the content. You want to answer questions clearly but not share too much information. It’s best to keep your answers short and focused. You can use bullet points and subheadings to break down complex ideas into easy parts. Crafting Clear, Direct Questions Reflective of User Queries Creating clear and simple questions is key for a good FAQ page. Check your search bar data, customer support tickets, and social media chats. This will help you find the top questions and concerns. Use what you find to write the questions on your FAQ section. This way, the questions will truly reflect what users commonly ask. Integrating Keywords Strategically without Overstuffing To help your FAQ page rank higher in search results, start with good keyword research. Look for key words that many people search for. Include these keywords in your FAQ questions and answers when it’s appropriate. Just be careful not to overuse them. Too many keywords can hurt your search engine ranking. Linking to Detailed Guides or Posts for Complex Answers If you have a question that needs a detailed answer, just say so in the FAQ section. You can add links to your knowledge base, blog posts, or product pages for more information. Use simple words for these links to help users find what they need. You might also want to include a “Resources” section in your navigation bar. This will make it easy for people to access what they are looking for. Identifying Common Customer Questions through Data Analysis Use customer service data to make your FAQ content better. Check information from several sources, like live chat transcripts, support tickets, and website search queries. This can help you see common customer questions. Pay attention to the questions that many people ask about specific product features or company policies. Design Considerations for Enhancing Readability and Engagement An engaging user experience is important for your FAQ page, just like for every page on your website. To help users read and stay interested, you should use design features. Use clear headings, short paragraphs, bullet points, and good graphics. A nice layout with an easy navigation menu is also key for great usability. Utilising Schema Markup to Boost Visibility in Search Results Using schema markup can improve how your FAQ page appears in search engines. Schema markup is a code that helps search engines understand your content. This way, your FAQ content can rank higher and be more likely to show up in featured snippets. Implementing Internal Links to Strengthen Site Structure Using internal links on your FAQ page can help your website in two important ways. First, it makes it easier for people to navigate your site. Second, it helps search engines to understand and organize your content better. These links should guide users to key areas, like product pages and blog posts. This will improve the browsing experience for everyone. Regularly Updating Content to Reflect Current Information Keeping your FAQ page updated is key to giving the right and useful information to your users. You should check your FAQ content regularly. Make sure it reflects your latest products, features, and company rules. Also, add new questions that arise from conversations with customers or trends in the industry. This will help keep your FAQ section fresh and thorough. Creating Video Responses for High-Volume or Complex Questions For common questions that are confusing or need visuals, consider using video responses. Videos can help people understand information better. They can also improve the customer experience. Additionally, using videos can reduce the workload on your customer support team by answering frequent questions before they are asked. Analyzing User Feedback and Questions for Continuous Improvement To make your FAQ page useful for your customers, check user feedback and questions regularly. Pay attention to support tickets, comments on social media, and surveys on your site. These can help you see how to improve or add to your FAQ content. Always try to do better. This way, your FAQ page can keep up with the changing needs of your audience. Ensuring Responsive Design for Seamless Mobile Experience Having more people use mobile devices to find information means we need to improve the mobile experience. A good way to do this is by creating a responsive FAQ page. This will help it look nice and be easy to use on different screen sizes. It’s also important to ensure the search bar and navigation menu work well on smaller screens. This way, users will enjoy their visit to your site. Simplifying Navigation and Search on Small Screens When you make your FAQ page better for mobile devices, keep it simple. Ensure that navigation and searching are easy to use. A tidy layout is very helpful. Organize your information into clear categories. A large search bar
Decoding EATT for SEO Success
Understanding EATT in the Context of SEO Finding success with SEO is very important for businesses that want to grow online. A good digital marketing strategy is necessary. This includes using effective search engine optimization, or SEO. One important part to focus on is E-A-T-T. This blog will explain what E-A-T-T is. It will also show why it matters for better visibility and higher search engine rankings. Finally, we will share some easy ways to improve your online presence. E-A-T-T stands for Expertise, Authoritativeness, Trustworthiness, and Technical. This concept is key in SEO. It shows how Google and other search engines evaluate the quality and trust of a website and its content. Google wants to provide the best results for your searches. It looks for signs like expertise, trustworthiness, and technical skill. These signs help a website become a trusted source of information. This can change its search engine rankings. Expertise, Authoritativeness, Trustworthiness and Technical in SEO E-A-T-T means more than just its letters. It is a key ranking factor that helps decide how your website does in search results. Google points out E-A-T-T in its Quality Rater Guidelines. These guidelines assist people who review and rate the quality of search results. Expertise means having a lot of knowledge and experience about your content. It shows you really know the subject matter well. Authoritativeness is about how credible and trustworthy your website and its authors are. It means you need to be seen as a reliable source in your niche. Trustworthiness is about creating confidence. You can build this by sharing information that is accurate, unbiased, and reliable. Being open, having easy-to-find contact details, and ensuring a secure browsing experience all help to build trustworthiness. Technical SEO is important to keep your website running smoothly. It helps both users and search engines. This covers several things like site speed, mobile-friendliness, site structure, and security. How EATT Affects Your Website’s Visibility and Ranking In the crowded online world, many websites are trying to grab attention. E-A-T-T is key for standing out. Websites that stick to E-A-T-T rules will likely rank higher in search engine results. This can improve their visibility and bring in more organic traffic. When your content shows knowledge and trust, search engines value it. They recognize it as important for what users look for. Good content quality tells search engines that your website can be trusted. This can boost your rankings and increase your reach. To grow your online presence, it’s really important to invest in SEO services that focus on E-A-T-T. You can greatly improve your website’s visibility by making your content better. Also, create strong backlinks and ensure your site is safe and easy to use. This will help you build a strong online presence. Implementing EATT Strategies for SEO Benefits Now that you understand how important E-A-T-T is, let’s check out some simple ways to make it better on your website. Improving E-A-T-T can help boost your SEO. To build a strong E-A-T-T strategy, you need to focus on several important areas. First, think about content creation. Next, getting backlinks is very helpful. Also, you should make technical changes to your site. When you work on these steps, you can improve your website’s E-A-T-T signals. This will help raise your search engine rankings. Enhancing Expertise through Quality Content Creation Creating good content that displays your knowledge is very important. Writing detailed articles, well-researched blog posts, and clear guides can provide helpful information to your audience. These are great ways to show what you know. Don’t be afraid to look closely at a subject matter. Share your own ideas and helpful tips. When people see your content as useful and informative, it helps them trust you. This makes you appear as a reliable source. Content creation isn’t just about how much you make. It’s also about the skill of the content creator. You should share clear, organized, and interesting information that connects well with your audience. Boosting Authoritativeness with Backlink Strategies Backlinks act like votes. They show that other websites trust your content. They also signal to search engines that your content is good and reliable. It is important to get high-quality backlinks from respected sources. This can help improve your website’s authoritativeness. You should look for ways to earn backlinks from trusted websites in your area. Good methods include guest blogging, fixing broken links, and joining conversations in industry forums. These can help you get backlinks from domain names that have high authority. Working with industry leaders and influencers can help you gain valuable backlinks. When you create great content that others want to link to, it boosts your website’s authority. This, in turn, improves your search rankings. Establishing Trustworthiness via Secure and Reliable Sites Building a trustworthy online presence is more than just having good content and backlinks. It is important to give your users a safe and reliable experience. You should invest in good web hosting. Use strong security measures, too. Make sure your website has HTTPS for extra safety. Transparency is key to building trust. You need to display your contact information, privacy policy, and terms of service clearly. This makes you look honest and open to your audience. Having good customer service and a positive reputation can make your website more trustworthy. Sharing testimonials and reviews from customers can help you feel more reliable to both users and search engines. EATT: Expertise, Authoritativeness, Trustworthiness and Technical In conclusion, using EATT (Expertise, Authoritativeness, Trustworthiness, and Technical) is very important for your SEO plan. It helps make your website more visible and improves its ranking. To achieve this, you should focus on creating great content. You also need to build backlinks and ensure your website is safe. These actions will show your expertise and authority. As a result, trustworthiness will increase for both users and search engines. Paying attention to technical aspects will make your EATT stronger. This supports lasting SEO success. Remember, EATT is more than just a term; it guides
Google Core Update November 2024
Google Core Update November 2024 Roll Out Google has begun rolling out the third core update for the year, the November 2024 core update. This update started to roll out on November 11, 2024 at around 3:30 pm and will take about two weeks to complete rolling out. This seems like a typical core update, without any new specifics about what changed or what improved. We knew this update was coming – and it finally arrived yesterday afternoon. Google also told us not to expect HCU victim sites to recover with this update. So far, we are seeing some folks suggest their rankings went down even more. But the vast majority of people are saying they are not seeing movement as of yet, as of the time I published this story. Of course, I will keep track of the chatter and let you know what people are seeing over the coming days. In addition, the volatility tracking tools are mostly all showing normal volatility – so maybe this has not kicked in as of yet. And yes, it was released on the Veterans Day US holiday, but it seems like it was released well before the big holiday shopping season, post-Thanksgiving holiday. Google posted this update on LinkedIn and X and wrote: Today we released the November 2024 core update to Google Search. This update is designed to continue our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search. We’ll update our ranking release history page in the near future, and update it when the rollout is complete. For more information about core updates, please see here. The rollout may take up to 2 weeks to complete. Google November 2024 Core Update Quick Facts: Here are the most important things that we know right now in short form: Google November 2024 Core Update Details Google didn’t say much specific about this November 2024 core update. Google did say, “This update is designed to continue our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search.” So it seems like it is more of the same: Yes, a lot of joking in the SEO community about these statements. Yep, it sounds a lot like the helpful content update statements… Yes, the helpful content update is no more, it’s part of core updates now, in some sense… Previous Broad Core Updates Here is a list of the most recent core updates we’ve seen since Google started to confirm them. Previously we nicknamed them Phantom updates or unconfirmed updates. Previous Helpful Content Update Impact Here is the list of the previous Google helpful content updates: Previous Unconfirmed Updates We had a ton of unconfirmed updates between the August 2024 and November 2024 core update. I won’t list them all, but you can scan them over here. As a reminder, Google did tell us that an search update is coming soon. The last time we reported on an update was when I named it the Google Election 2024 unconfirmed update and before that was the Google Halloween 2024 Google search update and then before that on October 23, 24 and 26 and 27th and before that, October 19th and 20th volatility and then on October 15th, October 10th and then before that on October 2nd which lasted a couple of days. The Google August 2024 core update started on August 15th and officially completed on September 3rd. But it was still super volatile the day after it completed and also weeks after it completed and it has not cooled. We saw big signals on and around September 6th, September 10th or so and maybe around September 14th. We also saw movement around September 18th, last weekend and Septmeber 25th and September 28th or so. For more information and access to a load of graphs to support what’s happened to date, visit the Search Engine Roundtable – the source of this post.
Search Engine Traffic Levels 2024
Search Engine Traffic Levels in the UK The digital market in the United Kingdom is always changing. It adapts to new technology and how people use it. A key part of this market is the search engine market share. This area plays an important role in the UK’s digital landscape. This blog post will look into how the UK search engine market has changed in 2024. It will talk about trends, major companies, and how mobile usage affects this market. The UK search engine market is mostly led by Google Search and apps that provide related statistics. Google has held a big part of user searches for many years. Still, its position is starting to change. Even though Google is still very important, its market share has gone down a little. This change encourages us to pay more attention to new competitors and understand what users really want. This change shows that the search market is getting more competitive. AI, new search platforms, and increased mobile search are all changing how this market operates. Comparing 2023 to 2024: Significant Changes and Trends In 2024, there was a slight change in the UK search market share. Google had a small drop in its overall market share, but it still does very well, especially in the mobile search market. Bing made significant gains. It increased its market share, mainly in desktop searches. This gain is partly because it is competing with other search engines like Baidu from China. Bing’s growth is mostly due to its use of AI-powered search. This trend shows a major change in how people search for information. Now, users don’t just use normal search engines. They also look at social media sites like Instagram and TikTok to discover new products. They search for products on different platforms too. If you want specific numbers, a Statista account can help. The table below shows the key changes in market share from 2023 to 2024: Search Engine Market Share in 2023 Market Share in 2024 Google 92.07% 90.48% Bing 2.99% 3.93 % Yahoo – 1.90% DuckDuckGo – 1.86% The way people search for information is changing. It is not just about making your site good for Google anymore. A strong plan should look at different search platforms. It is important to understand how users’ search habits are changing. The Role of Emerging Search Engines in 2024 Google and Bing are well-known search engines. But, we should also explore other search engines and platforms. DuckDuckGo is focused on privacy and is getting more users in the UK. Social media and social networks, such as Instagram, LinkedIn, and TikTok, are important search tools too. Young people often use these platforms to find products, check trends, and discover local businesses. This change in how people use social media to find things shows a big shift in behavior. It brings new challenges and opportunities for marketers. SEO strategies now need to adapt. They should work to be visible on common search engines and key social media platforms. By understanding the age and interests of users on different platforms, businesses can create better content. This helps them connect more with their audience. It’s important to include social media optimisation in the overall SEO strategy. Today, this is a key part of a successful plan. Impact of Mobile Usage on UK’s Search Engine Landscape Mobile search is growing fast in Great Britain. People are using their phones more to find information, products, and services. Now, mobile search is more popular than desktop searches. This shows how important good statistics are. They help us understand these changes and the big shift in how users act and what they want. More people are using their smartphones. Because of this, businesses should focus on mobile-first SEO. Websites need to be easy to use on all sizes of screens. The loading speed of a page is very important for mobile search ranking. It is key for businesses to understand how people search on mobile devices. This will help them be seen and stay connected in our digital world. Mobile vs Desktop: Shifting Preferences in 2024 As we get into the digital age, more people are using mobile search engines for their keywords. This shift is helping to raise website traffic. We notice this in the drop of desktop search market share. To keep up with this trend, businesses need to update their online strategies. The increase in mobile search is connected to the growth of social media. More people now use platforms like Facebook, Instagram, TikTok, and Twitter for quick searches. Users want quick information, reviews, and recommendations when they are out and about. This is why businesses must have a strong presence on social media. It’s important to make content easy to find and share. Not looking at the rise of mobile search can be bad for businesses. If companies do not make their websites easy to use on mobile, users might not like their experience. This can lower page views and result in less interaction. In the long run, it might mean fewer sales. A mobile-first strategy is now key for businesses that want to do well in the changing world of online search. How Mobile Search Trends are Reshaping Market Shares The rise of mobile search has changed the way search engines compete. This change is clear, especially in November. With fewer desktop searches and more people using mobile devices, businesses need to focus on mobile optimisation. This focus is important for getting noticed online. Here are the ways mobile search trends are changing things in the industry: To be relevant, businesses need to adapt to the mobile search market. If they don’t focus on mobile optimization, they might lose their visibility in searches. This could mean losing customers in a world that cares about mobile. UK Search Engine Traffic Share Knowing the UK search engine market share for 2024 is very important. This includes different formats like XLS. Understanding this information can help businesses improve their