Welcome to Central Roofing Contractors
We at Direct Submit are now working with Central Roofing Contractors to help establish and promote their range of roofing services. They specialise in all areas of domestic and commercial roofing, including flat roof repairs and apex roof services, and have built up an enviable reputation throughout the years. With friendly and flexible service and over 30 years of experience, they offer guaranteed roofing services across the spectrum of the trade. Plus, as an active member of the Confederation of Roofing Contractors, we can supply insurance-backed guarantees. If you are searching for a reliable company providing roofing repairs, emergency roofing and more call Central Roofing Contracts now on 0191 285 7536 or visit their website. If you are a business in the North East or the wider UK, then our SEO services can help you gain exposure to a whole new set of potential customers. As a leading UK-based Digital Marketing & SEO Agency, our experienced team is available to help your business get onto the first page of Google. We’ve helped loads of businesses across the North East and the UK improve their search ranking positions and we’d love to see if we can help you too. Contact us today on 01207 283878 or visit our Digital Marketing Services page and ask how we can apply our proven and cost-effective SEO process to help market your business on the Internet.
Weir Insurance Brokers & Direct Submit
Weir Insurance Brokers have been looking after the insurance needs of individuals and businesses in the North East for over 50 years, and as one of the largest independent brokers in the region, they always know how to look after your insurance needs. They are now working with Direct Submit to help them develop an effective online marketing strategy. Finding the right insurance cover isn’t easy. Rushing into the wrong policy can leave you at risk, or paying too much. So whether you’re looking to insure yourself or your business through an established insurance broker, Weir Insurance experts will suggest the right solution for you. From helping you gain the trust of your stakeholders and investors to optimising your internal resources and can help you streamline your operations and set your organisation up for growth and success. If you are looking to increase your online marketing then Direct Submit has developed a proven set of SEO Services that can help your business grow by focusing on three key areas: > Higher Search Engine Rankings > Quality Website Traffic > Measurable Results No matter where you are based, we pride ourselves on delivering top-quality results that are based on proven techniques an intimate, dynamic knowledge of ethical search marketing practices. We’re a white-hat agency with the credentials to back it up. If you would like to know more about how we can help you make more of your online presence, call us today on 01207 283878.
Exploring Your Lofts of Newcastle & Chelmsford
A new client for Direct Submit… Your Lofts (Newcastle & Chelmsford) offering a collection of properties designed for comfort and luxury. Your Lofts are a home-away-from-home, nestled in-between the leafy suburb of Jesmond and the effortlessly cool Ouseburn, just a stone’s throw away from Newcastle city centre. Direct Submit have been tasked to help the client attract new business and raise their profile. Combined with first-hand experience of travelling the world, living in Dubai, France and Spain, and working in luxury chalets and super yachts, the Your Lofts team are able to develop this concept and deliver incredible and memorable customer experiences, which is at the very heart of everything they do at Your Lofts. Their ideology is “reimagining the travel experience with a collection of stunning, family-owned properties”. Tangible Results and Excellent Customer Service Direct Submit is a leading SEO & Digital Marketing Agency who have a reputation for delivering tangible results and excellent customer service. We help our clients get more customers from search. We have developed a proven set of SEO Services that can help your business grow by focusing on three key areas: > Higher Search Engine Rankings > Quality Website Traffic > Measurable Results No matter where you are based, we pride ourselves on delivering top-quality results that are based on proven techniques an intimate, dynamic knowledge of ethical search marketing practices. We’re a white-hat agency with the credentials to back it up. If you would like to know more about how we can help you make more of your online presence, call us today on 01207 283878.
Welcome KB Autospares of Durham
Welcome KB Autospares of Durham. A new client has arrived with Direct Submit. KB Autospares of Durham, one of the largest independent vehicle breakers in the North of England. Established in 1995, kbautospares offer a diverse range of high-quality used cars and van parts from their breakers’ yard in Stanley, County Durham. The client has asked us to help them promote their services across the North East and beyond. Why? Because Direct Submit is among the top Local SEO Agencies in the North East & the UK. We offer effective & affordable specialist Local SEO services that will position your site to experience exponential growth in traffic. Call Today for Your FREE Local SEO Estimate and find out how we can help expand your business and bring you, new customers. We deliver more customers — not just more website traffic!
Guide to Understanding International SEO
The Ultimate Guide to Understanding International SEO. International SEO is very different to normal SEO and requires a much more unique approach. Find out more here. If you want to take your company worldwide, then this is very easy to do. After all, you simply add some extra shipping destinations to your site, hire a good international courier and you’re good to go, right? Unfortunately, with SEO, it isn’t this simple. There are a few steps that you need to take to ensure that your campaign is successful. Take a look below to find out more. Algorithms are Built by People Algorithms and websites are built by people. This tends to happen in an environment where English is the predominant language, without any kind of multilingual approach. The web doesn’t tend to adapt well to different cultures and languages. So what does this mean for your strategy? It essentially means that it is impossible for you to rinse the content you have now, and repeat whatever is working for your English-speaking market. Creativity is key. Your content configuration should synchronise with your end market. You need to find out how your target audience are behaving, the competitors you have and more, so you can adopt a strategy that works for you and your international audience. How Damaging is Failing to Implement International SEO? Marks and Spencer are a very popular British retailer, and they also have a dedicated site that is entirely for German users. The issue? People in Germany, who type in Marks Spencer on Google, are presented with the English version of the site. Only 56% of the German population speak English, and if you put yourself in their shoes, you will see what a frustrating buying experience this can be. This is why international SEO is so important if you want to expand your business. It’ll work wonders for your customer satisfaction, and you may even find that you are able to break into a new market much easier. Google’s Understanding of Different Languages can Vary Search engines are able to speak two different languages- you have HTML and content. Google can easily understand headers, menus, footers and even the relationship between entities and information. That being said, content is a whole other story. If you got hit by the Panda update, then you’ll know that bad content is not tolerated. SEO practices have changed forever as the result of this update, but the problem is that it has always been English-focused. Other languages often drag behind. If you want to leverage your business on an international level, it is imperative that you take the time to fill your site with high-quality content. This is imperative if you are considering creating a German version of your site when it comes to product sales or services as opposed to using the auto-translate feature. Technology Tends to Be English-First If English is your first language, you probably won’t be familiar with special characters in your file names or your URLs. You may also not know that meta data and tags allow full sentences of English, yet only a few words in German, or even French. English has two major implications in terms of your strategy. They are special characters and information density. English, as a language, has the highest amount of information density. You can escape the difference in density when speaking, but in writing, there is no avoiding it. If you do not have a good SEO strategy when it comes to special characters, then you will need to talk with your development team to find the best solution that works for you and your team. Think about your International Backlink Profile Your backlink profile is one of the strongest signals when it comes to your SEO. If you have a very rich profile of local publications for the country you are targeting, then this will indicate that you are relevant to the destination and this will help you to rank. It’s important to know the media landscape for the country you are trying to break into. Find out who is authoritative in the country and know the media outlets. It’s also important to know how links are built. In some markets, buying links is common. In other markets, not so much. If you can understand this concept, it’ll help you with your international SEO strategy. Final Words So having an international SEO strategy isn’t just crucial for your ranking. It’s crucial for your buyer satisfaction and your trust signals. If you want to find out more about international SEO, or if you want to see how we could help you to expand your business then email us at mail@directsubmit.co.uk or call us on 01207 283878.
Welcome Bank Studio & KG Photography
Welcome Bank Studio & KG Photography. A new client has arrived with Direct Submit. Bank Studio and KG Photography providing commercial, PR, product, and packaging photography for national and international brands. Appearing regularly in regional and national magazines, the Relish series of cookbooks, and a host of other publications, where their landscape, property, fashion, and food photography are much sought-after. To view a selection of their recent photographic work, visit their commercial photography services website. Bank Photographic studio in Newcastle is available for hire, and provides a light airy commercial photography studio, complete with large windows, a fully equipped kitchen, prop and background department, makeup area and outside space, disabled access, and free parking. Would you like to promote your business with Direct Submit? Direct Submit have developed a proven set of SEO Services that can help your business grow by focusing on three key areas: > Higher Search Engine Rankings > Quality Website Traffic > Measurable Results With offices in Durham and Newcastle, we pride ourselves on delivering top-quality results that are based on proven SEO techniques and intimate, dynamic knowledge of ethical search marketing practices. We’ve helped loads of businesses across the North East and the UK improve their search ranking positions and we’d love to see if we can help you too.
Update on Google Web Page Titles Updates
An Update on Google Web Page Titles Updates. One of the primary ways people determine which search results might be relevant to their query is by reviewing the titles of listed web pages. That’s why Google Search works hard to provide the best titles for documents in the results to connect searchers with the content that creators, publishers, businesses, and others have produced. Google confirms it now uses even more ways to generate page titles that are used in search snippets. Titles can be sourced from the H1 tag, any other text on the page, or even the anchor text from links pointing to the page. At the same time, Google claims it uses original title tags in over 80% of cases. Google says that title tags can sometimes be: >>> Very long. >>> “Stuffed” with keywords, because creators mistakenly think adding a bunch of words will increase the chances that a page will rank better. >>> Lack title tags entirely or contain repetitive “boilerplate” language. For instance, home pages might simply be called “Home”. In other cases, all pages in a site might be called “Untitled” or simply have the name of the site. Overall, the update is designed to produce more readable and accessible titles for pages. In some cases, Google may add site names where that is seen as helpful. In other instances, when encountering an extremely long title, they might select the most relevant portion rather than starting at the beginning and truncating more useful parts. They also add that, “as with any system, the titles we generate won’t always be perfect. We do welcome any feedback in our forums. We’re already making refinements to our new system based on feedback, and we’ll keep working to make it even better over time. Our testing shows the change we’ve introduced produces titles that are more readable and preferred by searchers compared to our old system”.
Google Rewriting Title Tags in SERPs
Google Rewriting Title Tags in SERPs. Google has started replacing the title tags in SERPs with other relevant text from a webpage. Google is rewriting title tags for a limited amount of pages in search results, often replacing the text with a page’s H1 tag. It’s known that Google adjusts titles in SERPs by making small tweaks, such as appending a business’s name to the end. But now Google is overriding titles with different text. SEOs started taking notice of this on August 16, reports the Search Engine Journal, as evidenced by tweets mentioning a “massive” title rewrite on Google. The scale of title rewrites is unknown at this time, but it’s widespread enough for multiple SEOs to come across it already. Evidence suggests Google is pulling in text from H1 tags for a majority of these rewrites. In theory, it sounds like Google may choose to grab any relevant text from a page and display it as the title in SERPs. That’s long been the case for meta descriptions, as Google can dynamically adjust the description in search snippets to better match a user’s query. If this is anything more than a live test spotted in the wild, Google should notify SEOs about it sooner than later. It’s impossible to draw any conclusions about Google rewriting title tags at this time. Google is known to run A/B tests in live search results, so it’s possible what we’re seeing will go back to normal in the near future. On the other hand, we may be seeing the initial stages of a permanent change. Assuming for a second this is how Google will handle titles in search snippets going forward, it could end up being a good thing for websites. The apparent goal of replacing titles is to enhance the relevancy for searchers. If that’s the case, a more relevant title could be more compelling to click on. With regards to how concerned you should be about this update, I’ll point to this guidance from Mueller. This change should generate a few questions about this on next Friday’s Q&A with Google’s John Mueller. He states that titles are important, but suggests they’re not worth stressing over: “Titles are important! They are important for SEO. They are used as a ranking factor. Of course, they are definitely used as a ranking factor, but it is not something where I’d say the time you spend on tweaking the title is really the best use of your time.” For what it’s worth, I haven’t seen any reports of pages with rewritten titles dropping in rankings. So that’s a good indication this change won’t make SEOs jobs any more difficult.
Skepticism of the Core Web Vitals Ranking Factor
Skepticism of the Core Web Vitals Ranking Factor. Google’s John Mueller recently answered a question on Reddit that expressed skepticism of Core Web Vitals as a ranking factor. Mueller reaffirmed the importance of CWV as a ranking factor and should not be dismissed as a ranking factor. Google Has Lowered Expectations of CWV Ranking Factor, so it’s not unexpected that members of the search community would express skepticism of the CWV ranking factor. Is Core Web Vital a Ranking Factor? Google itself has been downplaying how powerful CWV is as a ranking factor. John Mueller himself said this about Core Web Vitals: “…relevance is still by far much more important. So just because your website is faster with regards to Core Web Vitals than some competitors doesn’t necessarily mean that …you will jump to position number one in the search results.” Google published a Core Web Vitals FAQ that also lowered expectations of the CWV ranking factor. Google’s John Mueller replied that affirmed that core web vitals should not be dismissed as a ranking factor. He insisted that it could be felt more strongly in some sites than others. He wrote: “It is a ranking factor, and it’s more than a tie-breaker, but it also doesn’t replace relevance. Depending on the sites you work on, you might notice it more, or you might notice it less. As an SEO, a part of your role is to take all of the possible optimizations and figure out which ones are worth spending time on. Any SEO tool will spit out 10s or 100s of “recommendations”, most of those are going to be irrelevant to your site’s visibility in search. Finding the items that make sense to work on takes experience.” CWV Has Value Beyond Being a Ranking Signal Mueller next stated that CWV has value that extends beyond a ranking signal, rightly pointing out that speed related user experiences can affect how much a website earns. He pointed out the self-defeating nature of promoting a site to the top of the SERPs only to have the earnings never reach their potentials because of low page speed experiences. Mueller wrote: “The other thing to keep in mind with core web vitals is that it’s more than a random ranking factor, it’s also something that affects your site’s usability after it ranks (when people actually visit). If you get more traffic (from other SEO efforts) and your conversion rate is low, that traffic is not going to be as useful as when you have a higher conversion rate (assuming UX/speed affects your conversion rate, which it usually does). CWV is a great way of recognizing and quantifying common user annoyances.” Core Web Vitals is Important Mueller expressed that Core Web Vitals is stronger and more important than a tie-breaker. He also pointed out how speed and page experience are important for monetizing a website to the fullest of its potential. Mueller mentioned conversion rates but page speed can also improve ad impressions because there will be less people backing out of the site when it has a quality page experience.
Google July 2021 Core Update Completed
Google July 2021 Core Update Completed. After 12-days, Google said the July 2021 core update is done. It rolled out between July 1st and July 12th. Google has confirmed that the July 2021 core update is now “effectively complete.” Google wrote on the Search Liaison Twitter account “the July 2021 core update rollout is now effectively complete.” Barry Schwartz posted the following on the Search Engine Land blog. July 2021 core update. Google started the July 2021 core update on July 1, 2021. This update took a twelve-days to rollout, whereas the sister update, the June 2021 core update only two ten-days to fully roll out. July smaller than June. It seemed based on our analysis from several data providers that the July core update was smaller and less impactful than the June core update. The facts. Google began rolling out the July 2021 core update at around noon on July 1, 2021. This update finished rolling out today, July 12th at around 1pm ET. The June 2021 core update, as we previously reported, started to roll out around 6:30pm ET on Wednesday, June 2nd. Like all core updates, this was a global update and was not specific to any region, language or category of web sites. It is a classic “broad core update” that Google releases every several months or so. The previous core update before the back-to-back June and July core update combo, was just shy of a six-month wait period, where the December 2020 core update took place on Dec. 3rd. When was it felt. Based on what we’ve been tracking, it seems this July update was felt in a big way on July 2, 2021 and then again on July 9, 2021 and even possibly today, July 12, 2021. So if you saw big changes to your rankings between July 1 and July 12, 2021, espesially on July 2nd and 9th – it was likely related to this July 2021 core update. Lots of ongoing updates. In the past month, we had about ten updates from Google and only three of those updates were not confirmed by Google. In the most recent order, we had the July 2021 core update, Google MUM rolled out this month, then the June 28 spam update, the June 23rd spam update, the Google page experience update, the Google predator algorithm update, the June 2021 core update and then a few unconfirmed updates. Previous core updates. The most recent previous core update was the June 2021 core update and that update was slow to roll out but a big one. Then we had the December 2020 core update ands the December update was very big, bigger than the May 2020 core update, and that update was also big and broad and took a couple of weeks to fully roll out. Before that was the January 2020 core update, we had some analysis on that update over here. The one prior to that was the September 2019 core update. That update felt weaker to many SEOs and webmasters, as many said it didn’t have as big of an impact as previous core updates. Google also released an update in November, but that one was specific to local rankings. You can read more about past Google updates over here. What to do if you are hit. Google has given advice on what to consider if you are negatively impacted by a core update in the past. There aren’t specific actions to take to recover, and in fact, a negative rankings impact may not signal anything is wrong with your pages. However, Google has offered a list of questions to consider if your site is hit by a core update. Google did say you can see a bit of a recovery between core updates but the biggest change you would see would be after another core update. Whenever Google updates its search ranking algorithms, it means that your site can do better or worse in the search results. Knowing when Google makes these updates gives us something to point to in order to understand if it was something you changed on your web site or something Google changed with its ranking algorithm. If your site saw any changes between July 1 and July 12, it was likely related to the July core update.