The Rise & Rise of Mobile Search
When they were first introduced, mobile phones were primarily for use in cars. When we look at the first mobile phones in comparison to what we have on offer today, it’s difficult to believe just how far we have come.
Even when phones started to switch with Blackberry and their ‘smart-ish’ mobile release back in 2003, it was still only a shadow of what we have available now.
The truth is, mobile search only started to find its feet back in 2007 with the release of the iPhone and other devices that started to follow suit.
When we look at the stats, it’s essential to recognise that in only 12 years, the amount of people using smartphones has climbed exponentially. In 2007 17% of Brits were using smartphones, and today a whopping 78% of us are. British people are so glued to technology; in fact, they have a reason to take out their phone on average once every 12 minutes.
Now, with rise of mobile search, so many people using smartphones, and with social media, so much information at the tips of our fingers, it’s no wonder mobile search is a staple of everyday life.
Why It’s Important To Be Mobile Friendly
As we have already seen, the amount of mobile users is incredible, and this means for any business hoping to reach the masses, there has never been a more critical time to ensure that you have a mobile-friendly website.
While most businesses still presume that people will access their website via a computer or laptop, figures would disagree. As of 2015, the amount of internet traffic coming from mobile alone was 52.7%, and this figure has hovered around this mark consistently since then.
In the coming years, this figure is expected to rise into the mid-70s as smart technology becomes increasingly more useful.
If your business doesn’t have a mobile-friendly site, imagine the amount of traffic you could be losing, primarily as you may have written off over half of all internet users. By making a small change and including mobile optimisation, you could be opening up your business to a whole new demographic and the traffic benefits are obvious.
It is essential to recognise that when it comes to your business, most consumers conduct all of their pre-purchase research via a mobile medium before switching to a desktop platform to make a purchase.
When putting together your next marketing campaign, it’s not just as simple as being mobile-friendly, you need to have full integration to create an experience that is user-friendly over all mediums.
Why Has Mobile Search Grown?
We have seen the figures in regards to the number of mobile internet users, but the figures, when it comes to mobile search alone are even more impressive.
According to Google, more than 60% of all searches are now conducted via mobile, but why has this grown so much? Well, the answer is simple because mobile search is far more accessible.
Even with the advances in modern technology, getting in front of a laptop or desktop computer, switching it on, logging in etc. can still be quite a long-winded process. Why would you want to do that when you can just as easily reach into your pocket and have the answer you need in a few seconds.
The truth is, we live in a world where we need to keep moving, and we often need answers quickly. The quickest way to get answers nowadays is by merely relying on the technology we have at hand.
Mobile search has not yet reached its peak, and it is predicted to claim at least 80% of searches by 2025.
With so many people conducted searches via mobile today, getting your mobile SEO right can mean the difference between success and failure as a business. Nowadays, when people want something, they want the most convenient solution to their problem, and the proof is in the numbers.
Wrapping Up the Rise of Mobile Search
For any business, it is vital that you have an in-depth understanding of the limitations and advantages of making your business more mobile-friendly. The stats above can show just how much being mobile-friendly can help your business, so maybe you should embrace mobile just as much as Google has.