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Our digital experts give insight and comment on the latest trends, best practice and research to improve your marketing knowledge.

Backlinks Ranking Factor

Strength Of Backlinks Ranking Factor Will Drop

Google Search Advocate John Mueller predicts the strength of backlinks as a ranking factor will […]

Diagnose Ranking Drop

Google Has Released the September 2022 Core Update

Google announced on 12 Sep that it had released the September 2022 core update, the […]

Understanding Search Intent

Understanding Search Intent

Modern search algorithms are highly complex, incorporating artificial intelligence[1], the machinations of which are known […]

Commonly Held Myths Affecting SEO

Commonly Held Myths Affecting SEO

Search engine optimisation can be an incredibly powerful tool for helping to increase your website’s […]

Googlebot Crawls First 15MB of Content on Page

Googlebot Crawls First 15MB of Content on Page

In an update to its Googlebot Help document, Google has specified that Googlebot will only […]

Negative SEO Attacks

Google May 2022 Algorithm Update

Google released a broad core algorithm update on May 25, this year, called the May […]

Google AdWords

Drive Leads & Conversions with Google AdWords

Are you considering AdWords and looking at Google AdWords? Whether you’re a big brand or […]

Key Phrase Research

Types of Key Phrase Research

Fundamental phrase research is an essential aspect of SEO. Typically, people will do some basic […]

Does Google Treat Unlinked Mentions Like Links?

Does Google Treat Unlinked Mentions Like Links?

Does Google Treat Unlinked Mentions Like Links? Googles John Mueller related the situation of articles […]

Google Product Reviews Algorithm

Google Product Reviews Algorithm

Google Product Reviews Algorithm Update. Google has rolled out the March 2022 product review algorithm […]

KEY Benefits of SEO for Small Businesses

KEY Benefits of SEO for Small Businesses

KEY Benefits of SEO for Small Businesses. SEO is essential for organisations of all sizes, […]

Twitter Tests More Visible Alt Text

Twitter Tests More Visible Alt Text

Twitter is testing two new features to improve image accessibility on mobile and desktop. A […]

Optimising for “Near Me” Searches

Optimising for “Near Me” Searches

Optimising for “Near Me” Searches Google, on average, gets over 100 billion searches a month, […]

Negative SEO Attacks

Key Steps of an SEO Implementation Process

Key Steps of an SEO Implementation Process. Almost every business wants its business to be […]

Overview of AI used in Google Search

Overview of AI used in Google Search

An Overview of AI used in Google Search How Google uses artificial intelligence in Google […]