Local SEO: Helping your Business
Local SEO is an effective online marketing tool. It basically showcases your website in search results to customers located near you at the exact moment when they need your services. Local SEO marketing is quite different from regular SEO marketing because local search results change very rapidly. Studies show that 97% of consumers now go online to find local services, with 82% of smartphone users use a search engine when looking for a local business or service. Google has been placing a lot of emphasis on local search lists, as much as possible it tries to show local search results for shops, restaurants, doctors, hotels, construction companies, movers and packers and other such businesses. Google Maps often appear in local searches and it’s important that your business appears in such results. If you need an experienced local SEO agency then Direct Submit is the right choice for you. How does Local SEO help? Local SEO marketing helps your business in the following manner: It helps you reach local customers who are most likely to buy from you – Customers searching for products and services in their neighbourhood are mostly looking to buy something. They want to buy from a nearby store or visit a specialist nearby and would always prefer a local store or service than one situated far away. This is why they searched in the first place. Hence such prospects have the highest potential to convert to customers who would remain loyal for years to come. If they are happy with your product offerings, not only would they buy it themselves but also recommend it to their neighbours and friends thus increasing your chances of getting even more local customers. We all know how ‘word of mouth’ is still the most effective way to get business. It helps you engage with local customers online and get customer reviews – Local SEO services helps you reach out to customers in more meaningful ways. You can interact with them on a daily basis with social media or timely offers through emailers and ads. In return, these customers may put out reviews of your service online which not only attracts more customers but also leads to better search rankings and quality score. Direct Submit has a strong team of local SEO experts. We can help your business achieve better results and higher ROI with local SEO. Our team of SEO experts will create a bespoke results-driven strategy to improve your SEO and help to boost your conversions. Ultimately, our SEO services are designed to drive qualified website traffic and leads to your business. Contact us now on 0845 2722350 or visit our website for more details. How do NAP Submissions Help Promote Your Business
Architectural Wallsz & Direct Submit
Architectural Wallsz is the UK Partner of DIRTT, a leading technology-driven manufacturer of highly customised, sustainable interiors. As a DIRTT Partner they don’t make products, they build tailored projects that transform on demand and respond to your needs now, and for whatever the future brings too. The components used are best in class but it’s the way they’re used which make them special. Spaces are built quickly and expertly using modern off-site construction, so arrive ready for installation – reducing disruption, lead times and cost uncertainty. Together with DIRTT, they specialise in healthcare pods, education and commercial spaces that enhance the experience of those using them and make great business sense. Whether you want to boost patient well-being or support diverse medical teams, enable greater collaboration or accelerate research, or attract and retain the very best talent, the scope, scale and flexibility of DIRTT means they can build to match your mission. Dirrt have asked us to help them promote their range of products and to raise the company profile across the UK. If you would like to know more about how we can help you make more of your online presence, call us today on 0845 27272350.
SEO Services to Grow Your Business
Our SEO Services can help your business grow by focusing on three key areas: Higher Search Engine Rankings Our company has designed a search engine optimisation service that is both ethical and result-driven. We use the latest tools, strategies, and trends to help you move up in the search engines for the right keywords to get noticed by the right audience. Quality Website Traffic Higher search rankings for the right keywords can have a huge impact on the amount of traffic and quality of traffic that your website receives. Millions of consumers use Google on a daily basis to search for the products and services they have a need for. When relevant searches for your business are made, our goal is that the search includes your company’s website. Measurable Results Transparency in deliverables and results from your SEO campaign comes without question. Our SEO company provides SEO reports on a monthly basis that break down the detailed data regarding the success of your campaign in a clean and clear manner. Information such as increased search engine positions, traffic, sources, leads sources, custom goals, and much more come standard. A Proven SEO Process – Consisting of 5 Phases Phase 1: Business Evaluation & Site Analysis Become familiar with your business, your target audience and your goals. Then we analyse the current site’s content, mapping, code, and keyword density to discover site weaknesses & strengths. Phase 2: Strategy & Goal Development Develop a customised plan to take your current site and transform it into a site that begins to rank above your competition and higher for the keywords your target audience uses the most. Phase 3: Setup Implementation of SEO technical prerequisites such as tools, dashboards, and analytic systems so we don’t miss an inch of your optimisation success. Phase 4: Optimisation Execution Execution of on-site and on-page optimisation strategies that consist of cleaning up your site’s code, content, architecture, mapping, keyword usage and much more. Phase 5: Ongoing Optimisation Provide continuous on-page optimisation, blogging, link-building, consultation, and strategy to ensure lasting success for your company. We offer affordable SEO, Web Design, Pay per Click and Specialist Local Business SEO Services & we take pride in the fact our service delivers the best result. Regardless of the project, we offer unique client focused SEO Marketing Strategy designed around the clients individual needs. So if you want to employ SEO Services to grow your business and become a leader in your industry, with offices in both Durham and Newcastle, we can help you do just that through Digital Marketing and Search Engine Optimisation (SEO). Call us today on 0845 2722350 for more information about how we can make your website work harder for you.
Consumers Value Reviews Over Credentials
A study reported on the Internet of over a million review site transactions and a survey of over 12,000 consumers may show that licensing credentials matter less than ratings and reviews. Thus, it may not be enough to be The Best when customer satisfaction expressed through ratings and reviews matter most to consumers. This may have implications for how all businesses can cultivate more online sales. This posting from the SEJ online blog. Reviews and Prices The research was conducted by an MIT researcher. The goal was to identify if licensing laws result in a measurable increase in consumer satisfaction versus transactions in areas with less restrictive licensing requirements. The study was conducted on a home improvement recommendation site and with a survey of over 12,000 consumers who had recently contracted home improvement services. The results indicated that licensing requirements did not result in higher customer satisfaction rates. The study further discovered that licensing status was less important to consumers when hiring a home improvement professional. What did matter was the contractor’s reviews and the price. The researchers concluded: “Our work suggests that, at least for the setting of residential home improvement services, consumers pay much more attention to reputation measures than licensing signals and more stringent licensing laws impose costs on consumers in terms of higher prices, without corresponding benefits in terms of customer satisfaction. …we find no effect of the licensing signal on the hiring choice… We do find significant positive impacts for each of the reputation measures (average rating and number of reviews) and significant negative effects of prices.” Licensing Credentials Matter Less to Consumers When it comes to getting hired, the transaction data from over a million users of a recommendation site and surveys of over 12,000 consumers clearly show that a contractor’s reputation matters more than the status of their license. The report states: “…there is no significant impact of displaying the verified license signal.” Licensing did have an effect on hiring, but the effect was very low. How has the competitive landscape changed? Find out if your competitors secured their market positions in recent months. The research study calculated that the licensing signal had the same effect as a price drop from $200 to $197 (1.5% price drop) and had the influence of half of a percent of a ratings star. That means that the license signal had a positive effect in conversion rates but that the positive effect was very small. This is how the study explained it: “…for the sake of comparison, taking the 1.47 point estimate of the license verified effect… at face value and comparing it to the price effect (-0.617) suggests that the licensing signal is worth a drop in price from $200 (the median in our sample) to about $197. And comparing to the average rating coefficient (0.254) suggests that the licensing signal is worth about 0.06 of a star.” Top Reasons Why Consumers Make a Choice Surveyed consumers used the following words when describing their top 3 reasons why they chose a particular company. > price (50%) > cost (14%) > quality (14%) > review (13%) > recommend (13%) > friend (12%) Less than 1% of survey respondents listed licensing credentials as one of the top three reasons for hiring a home improvement professional. The important takeaway is the importance of cultivating a positive reputation. That’s a proactive and pragmatic business stance. Businesses focused on cultivating satisfied customers will be able to take advantage of this trend toward rewarding businesses with best reviews and customer ratings. The research was focused on home improvement bu,sinesses. However it may be an indicator of how consumers overall are choosing professionals, services and business software as well. If this is the case then ratings and reviews may be more important now than at any time in the online shopping ecosystem. Citation: Consumer Protection in an Online World: An Analysis of Occupational Licensing
Internet Security: A Quick Guide
Learn how you can stay safe on the internet with these internet security tips.
Mobile Search Engine Optimisation: A Quick Guide
Learn the basics of mobile search engine optimisation and why it’s important.
Digital Marketing: A Quick Guide
Discover the many different ways of marketing your business or products online.
Link Building: A Common Sense Approach
Link Building & Search Engine Optimisation Without question, link building is very important for search engine optimisation (SEO). Link building is the process of getting links from other websites to your own site. When you build links, more people can find your site easily. It also helps make a network of websites. This network shows search engines that your site is valuable and reliable. As a result, you will get more organic traffic to your website. Think of link building as a method for websites to gain trust. When one site links to your site, it indicates that your content is important. This is beneficial for search engines. It helps them see that your site is useful and relevant. These links are called “backlinks.” They are important in how your site shows up in search results. It is not only important to have many backlinks. The quality of your backlinks is important too. A strong backlink from a trustworthy site is better than several links from less reliable sites. You should look for links from sites that relate to your topic and are respected in your area. The Role of Link Building in SEO Search engines like Google use systems to look through the vast internet. They check web pages to see how well they match what people are looking for. Several things can affect how your website shows up in search results. A key factor is backlinks. These links show the trust and importance of your site. Getting good backlinks can help your website earn trust from search engines. When your site has this trust, it can show up more often. It will also rank higher in search results for important keywords. You will have more organic traffic. This means people will discover your site when they look for what they want. They are not arriving by clicking ads. This kind of traffic can help you boost sales, improve brand awareness, and build a stronger online presence in your area. How Search Engines Use Links to Measure Site Authority When you want to find out if a website is reliable, search engines depend on something called a “vote of confidence.” Each good backlink acts like a vote. These votes tell search engines that your site is a helpful resource on its topic. The more quality backlinks a website has, the higher its authority score will be. A high authority score is important for search engine ranking. A site with a higher authority score is more likely to appear at the top of search results. This can help the site get more visibility and attract organic traffic. Getting backlinks from important and relevant websites is better. It is not good to get links from unknown sites or those that don’t fit. To increase your website’s authority, you should aim for a variety of natural backlinks. This mix should include quality links to help improve your search engine rankings. Preparing for Your Link Building Journey Starting your link-building journey needs careful planning. You should find the best tools and methods to support you. Start by identifying your target audience. Next, learn about your niche. This ensures your link-building work connects with the right people and is important in your field. Next, find tools to help you create links. Use resources to search for keywords. Check what your competitors are up to. These tools will aid you in making better choices. They can improve the results of your campaigns. Tools and Resources Needed to Start Before you start link building, you must get the right tools. These tools will help you work better and faster. They will also give you useful information to help you make smart decisions based on data. Tool Category Tool Name Purpose Link Building Platforms Semrush, Ahrefs, Moz Identify backlink opportunities, analyze competitors, and track progress. Content Marketing Software WordPress, Google Analytics, Buzzsumo Create high-quality content, analyze website traffic and monitor content performance. Keyword Research Tools Google Keyword Planner, Semrush Keyword Magic Tool Discover relevant keywords, assess search volume, and optimize content for search engines. Using these helpful tools can really assist you with keyword research. They will show you good link opportunities. You can also create better outreach emails. Plus, you can see how well your link-building work is going. By picking the right tools, you will be ready for a successful link-building journey. Identifying Your Target Audience and Niche Effective link building involves connecting with the right people. You need to understand your target audience and the niche you belong to. This knowledge will help align your link-building efforts with your business goals. Start by finding out the age, interests, and online habits of the visitors to your website. Knowing your market helps you discover websites, blogs, and online spots that your audience enjoys. By building connections with these places, you can get backlinks. These backlinks will attract the right visitors to your site. This way, you can reach the readers you want. Link building is not just about boosting your SEO. It’s also about making friends with website owners, bloggers, and influencers. When you engage with their content and share what they produce, you build genuine connections. These connections can lead to great opportunities for link building. Step-by-Step Guide to Effective Link Building Building a strong backlink profile requires a clear plan. Use this guide to improve your link-building and achieve real results. First, look at what your competitors are doing. Next, think of smart ways to connect with others. Every step is important to make your link-building more effective. Link building takes a lot of time. You must put in time and effort to do it well. If you use these methods often, you will create a strong backlink profile. This can help your website gain more authority. It can also bring in organic traffic and help you become a leader in your field. Step 1: Conducting Competitor Analysis Before you begin link building, you should understand your competitors. By studying them, you
Pay Per Click vs SEO
It doesn’t matter if you’re a blogger hungry for clicks or a small business trying to drive traffic (and paying customers) to your ecommerce website. There’s no escaping this fundamental truth… It doesn’t matter in the slightest how good you are at what you do if nobody knows who you are. As such, whatever you use your website for, it behoves you to take steps to make it more visible to those who need to see it most. Even if you’re new to the digital world, you’ve likely heard of PPC or Pay Per Click advertising as well as Search Engine Optimisation or SEO. Both are popular terms that can be bamboozling to newcomers. Nonetheless, they can provide the key to unlocking your website’s potential. But which is best for you? Let’s take a look at both so that you can make an informed decision on behalf of your business or creative project. PPC: The benefits and the caveats PPC advertising is the use of paid ads to get your message across on Facebook. As the world’s largest social platform, no matter who your target audience may be, there’s an excellent chance that there an active Facebook user. The great thing about PPC is that it allows you to deliver highly targeted campaigns to Facebook users within a particular age or geographic range or who have certain hobbies and interests. As such, PPC is a highly effective way of getting your message across to the people who need to see it without wasting time or capital trying to communicate with the wrong people. And the beauty is that because it’s Pay Per Click, you only pay when a user engages with your post. However, while PPC can give you a wonderful surge of interest in your website, don’t be surprised if that interest isn’t sustained after you reach your allotted PPC limit. Unless you have something else to back them up, PPC campaigns can run out of forward momentum. SEO: The benefits and the caveats Whatever your website is used for, there’s a good chance that it faces some stiff competition. And in an age where consumers and web users alike are growing increasingly fickle, despite a fortune being spent on garnering their loyalty, you need to put yourself ahead of that competition. That’s what SEO is all about. It’s about positioning yourself in front of the crowd in Search Engine Results Pages (SERPS) so that you’re there when your audience needs you. SEO is a rich and multifaceted discipline and a number of things affect it. Some key SEO considerations are; The size of your website How frequently you update it Your effective use of keywords Whether or not it has a secure certificate (Google will penalise sites that don’t). How much users move around through your website How many internal links you have (ties in with the above) How long users spend on the page and how deeply they scroll Links to and from high authority domains (Moz is a great resource for finding out domain authority). How much traffic is drawn to your site / pages And much, much, much more SEO is a marathon, not a sprint. It’s a never-ending battle that needs to be waged on many fronts. Climbing your way up the search engine rankings organically can take a lot of time and effort which is why so many businesses and webmasters turn to digital marketing agencies to help them get the inside track. PPC and SEO together: A game of two halves As you’ve no doubt guessed by this point, both PPC and SEO are both effective solutions but neither is fully effective. PPC can give you a useful boost in reach, but needs to be supplemented by organic means of boosting your online visibility to be fully effective. Likewise, taking steps to improve your SEO can help you to grow traffic organically but can take a lot of time. Combined, however, PPC and SEO can make an effective one-two punch that leverages PPC to create a surge in traffic to your website while improving SEO to make sure that initial surge is properly capitalised upon. How we can help decide whether Pay per Click vs SEO As a seasoned digital marketing, we are intimately familiar with both SEO and PPC. With our extensive knowledge and collaborative work ethic, we can work with you to harness the potential power of both these tools to achieve your long and short-term goals.
Content Writing Ideas
Content Writing Ideas Content marketing is an essential and integral aspect of internet marketing, and can fundamentally enhance your website’s online reach. By creating high value content which readers share, interact with and enjoy, you can establish a readership of potential customers who will be more likely to share your content, purchase your products or make use of your business’ services when they require so. Content marketing is fundamental to the success and growth of any website, and in this article, we’re going to look at tips you can use to enhance your content marketing game. Brainstorm to Create Content In order to get ideas for surrounding content, you should brainstorm around a multiple array of topics within your business’ domain. To do so, you can use the Google Keyword Planner, which is a tool available when you sign up for Google AdWords. If you have a Google account, you can sign up quickly and easily for the Keyword Planner. Simply enter keywords related to your business into the Planner, and the planner will display monthly searches and related terms similar to the keywords you have entered. As a result, you will get ideas for new content you can create, which are on a similar thread to your business’ niche or domain. You can create content in a variety of formats, including infographics, articles, videos and so forth – all of which span around the topics you have generated from the Keyword Planner. Write In-Depth Articles Articles are an essential format to include in your content marketing strategy, and will greatly increase Google’s trust with your website when they see longform and in-depth content around your business’ niche. Google strive to only showcase the best quality content on the web, and as a result, will only feature articles that go into great depth about the topic at hand. These articles will have multiple sub-headings, may take various angles, will include excellent research and will have writing in a succinct and engaging tone. Ensure that all articles you write are greater than 1000 words, at a minimum, as longer word counts will demonstrate to Google that the article is of excellent quality. Low quality, or “spammy” articles tend to have less than 100-200 words, even though this is not always fully the case. When indexing your content, Google’s spiderbots will also look for long tail keywords. When users type searches into Google, they often use descriptions or lengthy phrases; these are long tail keywords, and can include more specific queries rather than short, general keywords. Encourage Readers to Share Your Content The primary goal of content marketing is to create high quality content, and by doing so, you are laying the foundations for content which can be shared by your readers. You can add a plethora of options to allow readers to share your article, including share and like buttons. However, readers are more likely to tweet about your article, if they discover quotes or snippets of text in your article that are enlightening, inspiring or would entertain their Twitter followers. Therefore, within your article, scan for phrases which are striking, concise, and shed light on the topic you’re writing about. Then include a “Tweetable” which is a rich embed that features this snippet of text. When readers come across your content, they’ll be more likely to re-tweet this Tweetable, thus sharing your content with more readers. Made for Pinterest Graphics You can also create graphics for your content, which feature text or statistics surrounding your content. For example, you could create a graphic which features the title of the article, similar to the “thumbnails” seen on YouTube or those on Pinterest. These succinctly describe the topic of your article, and can entice users on Pinterest or other social media platforms to click on your article. You can use Canva to create these graphics, which is what I regularly use for creating high quality social media graphics. They contain a variety of templates which you can use to quickly create these graphics. Include Video and Imagery To decrease your site’s bounce rate, and lengthen the time a user spends reading your content, you should include a variety of multimedia to illustrate your points and further explain the topic to readers who are interested. For example, you can add relevant YouTube videos which go into further detail about the topic at hand. Since most videos are longer than a couple of minutes, users will then stay on your site much longer, and this will boost your page on-time metric, leading to enhanced trust from Google and possibly higher search engine rankings. You can also include imagery in your article, however don’t search for images from Google Images and assume this is legal; you should only use images which you are fully entitled to use. Images in the Public Domain can be used and modified, without attribution to the original owner, and are generally my go-to when I need to include images in my articles, as I don’t need to worry about attribution or licenses, etc., You can find Public Domain images from Unsplash or Pixabay. You can also create mini-infographics using Venngage or Piktochart to feature statistics about your content; infographics have always been incredibly popular, since they display data in a rich and engaging manner.However, it is always important to also include a textual representation of multimedia content for blind users; it also helps Google to index your content more easily, since there will be text for its spiderbots to scan. Convert to Customers Always include a Call to Action (also known as a CTA) at the end of your articles, as readers who enjoyed your article may purchase your business’ product or service. CTAs can include a phone number, along with a short paragraph as to why they should call your business (whether for a quote, to enquire, etc.,) – especially if you’re a local business – or a link to a product purchase page. Share on Social Media