New data on over 3,000 Google Business Profiles finds proximity drives visibility, but review volume and keyword relevance are most influential near the top.
Frequently Asked Questions
What is Local Search Engine Optimisation (SEO)?
Local SEO (Local Search Engine Optimisation) is the process of improving your business’s visibility in location-based search results on platforms like Google Search, Google Maps, and other search engines. Unlike traditional SEO, which targets a broad audience, local SEO focuses on helping your business appear when people search for products or services in a specific area, city, or neighbourhood. This makes it easier for nearby customers to find your business when they’re ready to buy or enquire.
What type of businesses do you serve?
Direct Submit work with all types and sizes of business. We are fully equipped to meet the marketing needs of startups, established businesses, and enterprise-level customers who might be searching for new marketing perspectives.
SEO is a long-term investment, so when will I see results?
SEO is a long-term strategy, with most businesses starting to see noticeable improvements within 3 to 6 months. However, results can vary depending on factors such as your industry, the level of competition, and your website’s current performance.
What are the key components of a successful local SEO strategy?
A winning SEO strategy goes beyond just keywords, it’s a holistic approach that combines research, content, optimisation, and user experience. Monitoring performance and adapting to algorithm changes are essential for long-term success.
Some of the main components of local SEO include claiming and optimising your Google Business Profile, creating localised content, applying and managing a NAP campiagn (name, address, and phone number), managing online reviews and
building a localised backlink profile.
Why Is local SEO important?
Local SEO helps businesses improve their visibility in local search results, making it easier for nearby customers to find and choose their products or services. With Google handling billions of local searches every month, appearing prominently for relevant location-based queries can significantly increase opportunities to attract new customers and drive sales.
Google displays local results when it identifies that a search is focused on nearby businesses, services, products, or a specific area. Companies with a strong local SEO strategy are more likely to appear at the top of these results, increasing their chances of being discovered, visited, and contacted by potential customers.
What is the difference between local SEO and traditional SEO?
Local SEO is a subset of traditional SEO. Whereas SEO more broadly is about getting your site to rank in relevant search results, local SEO focuses specifically on searches conducted in (or related to) your local area.
SEO Reporting and Analysis
SEO reporting allows you to track the progress of your SEO efforts, measure the effectiveness of your strategies, and identify areas for improvement. It provides valuable insights into your website’s performance, keyword rankings and organic traffic.
The frequency of our SEO reports can vary depending on your specific needs and the scope of your SEO campaign. Monthly reports are the most common, but more frequent or quarterly reports may be suitable in certain cases.