SEO Agency Northumberland

In general terms, as of July  2022,  69% of all searches on Google are seeking local information (and that’s according to Big G themselves) That’s way over half, another indication of just how important local SEO is. Over the last two years, searches for local places without the qualifier “near me” have grown 150%, faster than comparable searches that do not include “near me.”

The importance of local search optimisation (Local SEO) lies in its ability to effectively promote your business online store, especially if your goal is to attract more Northumberland located customers to your store.  When people search for nearby services or businesses, they typically turn to major search engines like Google to find them. That’s why having a strong local search optimisation strategy is crucial — it ensures your business ranks among the top results when potential customers in your area search for the products or services you offer.

Whether you run a local brick-and-mortar shop or provide services in a high-value area, our local SEO agency offers tailored marketing packages designed to boost your revenue and attract loyal customers.

Local SEO enhances your business’s visibility in nearby search results, and our dedicated consultants work closely with you to optimise your online presence. We ensure your business stands out in local searches, putting you on the map and keeping you at the forefront of your community.

As a trusted Local SEO Agency, we then implement a strategic approach that includes geo-targeted keyword research, on-page optimisation, and local citation building, ensuring your business ranks higher in local search results and attracts more targeted traffic.

The advantages of a consistant local SEO project for a business, with a local presence are numerous, but here are some of the most significant:

• Enhanced online visibility within your local market
• Higher rankings in local search results
• Improved search engine ranking for your content, driving more traffic to your website
• Increased website visitors
• A boost in phone inquiries from potential local customers
• More foot traffic to your physical location
• Growth in sales and revenue
• Greater customer retention and repeat business
• A stronger presence in the local community
• More impactful marketing campaigns driven by local incentives

Some 87% of local searchers use Google to “evaluate local businesses,” according to research from BrightLocal.com, plus some 76% of consumers say they “regularly read” Google reviews, while Facebook reviews have a declining impact, according to BrightLocal’s research.

One of the main fundamental purposes of a website is for people online to see your brand, service or products. Your local marketing strategy may only be focusing on attracting customers in the Northumberland area.

You might have a beautifully designed website which currently doesn’t attract the visitor levels you desire? One of the many reasons for this could be the lack of on-site and off-site Bespoke technical SEO optimisation.

Our team at Direct Submit specialise in very affordable local SEO strategies. We use a blend of data-driven research, on-page optimisation, and off-page optimisation techniques to deliver optimal results. Each client receives a tailored SEO strategy, establishing us as the preferred choice for impactful local search engine optimisation.

If you’re asking, “What is local SEO?” you might be curious about how local searches and local SEO ranking appear on search engines like Google. Local search relies on keywords that are linked to specific locations or businesses, which can engage a potential client and can be increased by digital marketing services and search engine optimisation services. Common phrases used in local searches include “near me” or “in [city]”.

These phrases trigger search results that focus on a particular geographic area. When a user searches using one of these local keywords, it often results in a local SEO efforts 3-pack — a list of three local businesses that match the search criteria and are located in the nearby area or the specified location, unlike traditional SEO, which focuses on broader search visibility.

SEO agencies in Northumberland typically offer services such as keyword research, on-page optimisation, link building, content creation, SEO audits, local SEO strategies, and analytics tracking. They aim to improve website rankings on search engines like Google and increase organic traffic to client websites.

Are you searching for affordable Local SEO Services for your Business? At Direct Submit, we recognise the unique challenges and opportunities businesses face today. That’s why we’ve designed our services to deliver outstanding results at a reasonable cost of SEO without breaking the bank. Our Affordable Local SEO solutions are crafted to fit your budget while driving real, measurable success. deliver outstanding results without breaking the bank. 

Unlocking the key ranking factors that will help you excel in local SEO and boost your website’s visibility in local search results. Consider this: 46% of all Google searches have local intent, and 97% of consumers search online for local businesses.

With these statistics in mind, it’s evident that mastering local SEO is crucial for any business looking to succeed in the digital landscape.

>>> Key Strategies for Local SEO Success:
>>> Optimising Your Website for Local Keywords
>>> Gathering Online Reviews and Ratings
>>> Building Citations and Local Business Listings
>>> Maximising Google My Business

Mastering local SEO involves understanding its significance, optimising for local keywords, utilising reviews and ratings, building local citations, and harnessing the potential of Google My Business. By focusing on these factors, you can enhance your local search presence and attract more local customers to your business.

A local SEO strategy is more focused around building your presence in the local area (e.g Northumberland or your local area) and for more localised search keywords and phrases. This means you need to create more specific types of link building content marketing, that will enhance your domain authority, acquire inbound links from local sources, and focus more on customer reviews etc, taking your efforts to the next level. The work is very detailed, but and although it is not the only way, it will help you gain local online search domination of your niche.

Creating a Google My Business listing and making sure this aligns with your website. This is an essential to be created and will help your business start to be listed in Google Maps.

Google My Business (aka Google Business Profile) is a free business listing feature that lets you upload your business’s photos, location, services/products, and any other relevant information.

By creating a profile, you will increase your business’s visibility and increase the chances of it appearing in Google Search, Google Maps, and other Google services. However, to create an account, your business needs to have a physical location (e.g. restaurant) and provide services in person.

Google My Business is beneficial to businesses of all sizes. It gives you a competitive advantage to manage your online presence and attract customers searching for your business on Google search and maps.

The more times your business information is mentioned across the web, through local listings and blog posts, the more trustworthy and reputable it will become. Having a Google My Business page is essential as citations are essentially mentions of your name, address and phone number (NAP). As part of building a local presence, it’s important to get your business link profile listed on trusted directories and ,here at DIrect Submit, we will help you with getting listed across national and local directories.

Ways to improve your Local SEO include having a Google Business Profile account, get regular reviews, optimise for local Search, create ‘Northumberland focussed content’ and make your website responsive populated with local keywords.

Before ranking a page search engines need to understand exactly what it’s about, which sounds easy. In practice however, they are only trying to establish one thing. How will this page help users fulfil their search intention? The greater their understanding within the context of asking that one question, the better the chance of a high ranking and more visited page. So how do you match content with intention on a web page? By concentrating on the target user that will read the page and NOT on the search engines that rank it.

Performance is not an option. You need your marketing to drive results across every channel. From local search to social media, Direct Submit will help you Enjoy better results. 

Local SEO, like all Search Engine Optimisation (SEO) projects, is a long-term strategy, and it typically takes a few months to start seeing results. However, the timeframe can vary depending on your current rankings, competition, and choice of keywords. The reality is that there’s no universal timeline for local SEO success.

Several factors influence how long it will take to see results. Firstly, the level of competition in your industry significantly impacts your SEO journey. If you’re in a highly competitive market, it might take longer to achieve noticeable results compared to a less crowded niche. Additionally, the current condition of your website plays a crucial role. If your site is outdated or not optimized for search engines, more time and effort will be required to bring it up to standard.

Websites that are not mobile-friendly tend to not rank as well on Google, especially when the search is from a mobile device. With over 50% of local searches from mobile, it is bad for your site if it offers users a poor mobile experience. Google ranks web pages and websites that offer great mobile experiences the highest.

80% of people use the internet when they search for a product or service from a local supplier. If you don’t have a strong local presence on Google & Bing, you’ll struggle to generate exposure for your business and make those vital sales.

Our Local SEO services for local businesses can help drive more relevant visitors to your site, generating more leads, enquiries and conversions – alongside increasing footfall to physical locations.