SEO Agency Sunderland

In general terms, as of July  2022,  69% of all searches on Google are seeking local information (and that’s according to Big G themselves) That’s way over half, another indication of just how important local SEO is.

Ranking highly in local searches empowers a small business owners. Creating a local and ongoing process SEO strategy is the process that makes it a reality. Focus, persistence and regular activity are crucial for SMEs in Sunderland and the wider North East that want to get found and grow at the town and county level.

The importance of local search optimisation and Local SEO lies in its ability to effectively promote your business online, especially if your goal is to attract more local customers to your store.brick-and-mortar stores. When people search for nearby services or businesses, they typically turn to search engines like Google to find them. That’s why having a strong local search optimisation strategy is crucial — it ensures your business ranks among the top results when potential customers in your area search for the products or services you offer.

Whether you run a local brick-and-mortar shop or provide services in a high-value area, our local SEO agency offers tailored marketing packages designed to boost your revenue and attract loyal customers.

Local SEO enhances your business’s visibility in nearby search results, and our dedicated consultants work closely with you to optimise your online presence. We ensure your business stands out in local searches, putting you on the map and keeping you at the forefront of your community.

As a trusted Local SEO Agency, we then implement a strategic approach that includes geo-targeted keyword research, on-page optimisation, and local citation building, ensuring your business ranks higher in local search results and attracts more targeted traffic.

The advantages of a consistant local SEO project for a business, with a local presence are numerous, but here are some of the most significant:

• Enhanced online visibility within your local market
• Higher rankings in local search results
• Improved search engine ranking for your content, driving more traffic to your website
• Increased website visitors
• A boost in phone inquiries from potential local customers
• More foot traffic to your physical location
• Growth in sales and revenue
• Greater customer retention and repeat business
• A stronger presence in the local community
• More impactful marketing campaigns driven by local incentives

SEO acts as a tailored and effective tool for a Sunderland based business to grow within the digital landscape, connecting with and attracting the right audience. Our affordable Sunderland SEO packages will prove a valuable investment for your organisation. And we will work to deliver a higher return on investment than your average SEO Agency in the region.

One of the fundamental purposes of a website design is for people online to see your brand, service, or products and improve your conversion rate. Your local marketing strategy may only be focusing on attracting customers in your local area. You might have a beautifully designed website which currently doesn’t attract the visitor levels you desire. One of the many reasons for this could be the lack of on-site and off-site bespoke technical SEO optimisation, including optimising meta tags.

Alongside being a digital marketing firm, we are also experts in Sunderland based SEO, with a team of dedicated SEO experts. Our experience with online marketing and digital marketing only strengthens our understanding of using effective local SEO for marketing purposes. More people search for businesses online compared to any other way, and Google knows that, which is why you need a local SEO agency that understands how to appeal to Google’s methods. These strategies are essential in reaching out to an online audience.

Our team at Direct Submit specialise in very affordable local SEO strategies. We use a blend of data-driven research, on-page optimisation, and off-page optimisation techniques to deliver optimal results. Each client receives a tailored SEO strategy, establishing us as the preferred choice for impactful local search engine optimisation.

If you’re asking, “What is local SEO?” you might be curious about how local searches and local SEO ranking appear on search engines like Google. Local search relies on keywords that are linked to specific locations or businesses and can be increased by digital marketing services and search engine optimisation services. Common phrases used in local searches include “near me” or “in [city]”.

These phrases trigger search results that focus on a particular geographic area. When a user searches using one of these local keywords, it often results in a local SEO 3-pack — a list of three local businesses that match the search criteria and are located in the nearby area or the specified location, unlike traditional SEO, which focuses on broader search visibility.

Are areyou searching for affordable Local SEO Services with access to a free SEO audit for your Business? At Direct Submit, we recognise the unique challenges and opportunities businesses face today. That’s why we’ve designed our services to deliver outstanding results without breaking the bank. Our Affordable Local SEO solutions are crafted to fit your budget while driving real, measurable success.

Unlocking the key ranking factors that will help you excel in local SEO and boost your website’s visibility in local search results. Consider this: 46% of all Google searches have local intent, and 97% of consumers search online for local businesses.

With these statistics in mind, it’s evident that mastering local SEO is crucial for any business looking to succeed in the digital landscape.

>>> Key Strategies for Local SEO Success:
>>> Optimising Your Website for Local Keywords
>>> Gathering Online Reviews and Ratings
>>> Building Citations and Local Business Listings
>>> Maximising Google My Business

Mastering local SEO involves understanding its significance, optimising for local keywords, utilising reviews and ratings, building local citations, and harnessing the potential of Google My Business. By focusing on these factors, you can enhance your local search presence and attract more local customers to your business.

Local SEO services operate slightly differently to your standard SEO offering. We have achieved exceptional results for a number of local-based businesses who have enlisted our SEO consultants to attract more visitors and drive more sales. 

A local SEO strategy is more focused around building your presence in the local area (e.g Sunderland or Wearside) and for more localised search keywords and phrases. In addition, the link quality of inbound links from local sources is essential, along with National SEO considerations, which means you need to create more specific types of content, acquire inbound links from local sources, focus more on customer reviews, etc. The work is very detailed but will help you gain local online search domination of your niche.

We will always target Sunderland focussed keywords that are most often searched for, beginning with your specific business market and those search terms most often used when consumers are looking for the products and services you have on offer. This is just the beginning of the dedicated strategies we put in place with our Sunderland focused SEO services. Contact us today for a free consultation.

Creating a Google My Business listing and making sure this aligns with your website. This is an essential to be created and will help your business start to be listed in Google Maps.

Google My Business (aka Google Business Profile) is a free business listing feature that lets you upload your business’s photos, location, services/products, and any other relevant information.

By creating a profile, you will increase your business’s visibility and increase the chances of it appearing in Google Search, Google Maps, and other Google services. However, to create an account, your business needs to have a physical location (e.g. restaurant in Sunderland) and provide services in person.

Google My Business is beneficial to businesses of all sizes. It gives you a competitive advantage to manage your online presence and attract customers searching for your business on Google search and maps.

The more times your business information is mentioned across the web is mentioned across the web, through local listings, the more trustworthy and reputable it is. Having a Google My Business page is essential as citations are essentially mentions of your name, address and phone number (NAP). As part of a building a local presence, it’s important to get your business listed on trusted directories. We will help you with getting listed across national and local directories.

Ways to improve your Local SEO include having a Google Business Profile account, get regular reviews, optimise for local Search, create locally focussed content and make your website responsive populated with local keywords.

The goal of keyword research is to identify high-traffic, localised search terms with minimal competition. For local SEO, longer search phrases typically outperform shorter ones in this regard.

Long-tail keywords, usually consisting of three to five words, are more specific and better suited for targeting niche audiences. These keywords not only face less competition but also provide a more precise match for local searches. Since local search inherently targets specific areas, focusing on thorough keyword research and detailed, localised quality content helps you tap into your niche market more effectively.

Local SEO, like all Search Engine Optimisation (SEO) projects, is a long-term strategy, and it typically takes a few months to start seeing results. However, the timeframe can vary depending on your current rankings, competition, and choice of keywords. The reality is that there’s no universal timeline for local SEO success.

Several factors influence how long it will take to see results. Firstly, the level of competition in your industry significantly impacts your SEO journey, including keyword rankings. If you’re in a highly competitive market, it might take longer to achieve noticeable results compared to a less crowded niche. Additionally, the current condition of your website plays a crucial role. If your site is outdated or not optimised for search engines, more time and effort will be required to bring it up to standard.

Websites that are not mobile-friendly tend to not rank as well on Google, especially when the search is from a mobile device. With over 50% of local searches from mobile, it is bad for your site if it offers users a poor mobile user experience. . Google ranks websites that offer great mobile experiences the highest.

80% of people use the internet when they search for a product or service from a local supplier. If you don’t have a strong local presence on Google & Bing, you’ll struggle to generate exposure for your business and make those vital sales.

Our Local SEO services for Sunderland based businesses can help drive more relevant visitors to your site, generating more leads, enquiries and conversions – alongside increasing footfall to physical locations.