Fundamental phrase research is an essential aspect of SEO. Typically, people will do some basic research on popular phrases and use those for their websites. However, it’s not always the best idea to find keywords and put them into your website without any more thought than that.
Here is an overview of several types of essential phrase research, including the main three, navigational, informational, and transactional searches.
Navigational
Navigational phrases refer to those that are used to find a specific web page.
Informational Phrases
Informational phrases refer to phrases that contain product or service information. This is the type of phrase a consumer would likely use while researching before making an online purchase. These phrases are often long-tail since people looking for specific information will type in longer queries.
Transactional
Transactional phrases refer to phrases that direct the user toward a specific action or conversion. For instance, terms like “call now” and “buy this product” is transactional because they explicitly tell users what to do next. As a result, the use of vital transactional phrases can lead to higher conversions and increased revenue for your business.
Benefits of these Phrases
The above phrases have the following benefits:
• Helps with SEO rankings
• Provides a better user experience for users to find what they are looking for
• Increases conversion rates and increases ROI on marketing campaigns.
There are several types of keyword phrases that you can use to optimise your website and blog posts. They help the search engines know what content is on each page, which will lead to more traffic from interested users.
Key phrase research is an essential part of SEO. When done correctly, it can bring in visitors who find value in your business or organisation’s services or products and potentially turn them into customers.
Ready to Get Started?
Direct Submit is an SEO marketing and digital agency based with offices in Newcastle and Durham. We specialise in ROI-focused digital marketing, bespoke web design & development and digital design.
With a focus on building long-term relationships with our clients, we deliver services including SEO, PPC, content marketing, social media marketing, web design and e-commerce websites.
Call us today on 01207 283878 or visit our SEO Services website. Remember, you’re just one phone call away from starting on the road to SEO success.
