An SEO Process that Works!

Say goodbye to “GuesSEO” and hello to a strategic, results-driven approach to SEO. Our repeatable, time-tested process is designed to set clear, actionable timelines, ensuring transparency and alignment with your expectations.

>>> Content Marketing: Create great content that search users want to see.

>>> Technical SEO: Ensuring the site in question is easy for Google to crawl.

>>> On-site SEO: Optimising content and HTML for target keywords.

>>> Local SEO: Attract new & repeat business with our Local SEO services.

The learning Stage

Understanding Your Business

How We Kickstart Your Campaign ~ Your Expertise Meets Our Strategy
This typically involves gathering data from your business, competitor analysis, examining Google Analytics data, tech audit, content analysis, and backlink analysis.

Data Analysis

Data-Driven Insights to Assess Your Current Performance
With all the necessary information in hand, we conduct a Kickoff Data Analysis Report and a Google Analytics Audit. These custom reports leverage data from platforms like Google Analytics, Google Search Console, and Semrush to evaluate the current state of your website.

Competitive Analysis

The current state of your website
We’ll identify what’s working well and pinpoint areas that need immediate improvement. By analysing the top performing websites in your industry, we identify Winning strategies in your niche, and gaps and opportunities to outperform your competition.

Project Planning

Your Roadmap to Success
With a clear understanding of your website and competitive landscape, we develop a customised project plan. This detailed roadmap outlines the specific tasks and deliverables required to help you achieve your online marketing goals. 

The Analysis Phase

Website Quality Audit

We have a industry leading tools that scans every page of your website, combining data from the likes of SPYFU, SEO Powersuite, Google Search Console, Google Analytics, and Screaming Frog. This tool analyses the information to calculate a quality score, helping us decide the best course of action for every page. Think of it as our SEO swiss army knife, giving us an edge over competitors.

Technical SEO Audit

Our team conducts a comprehensive technical audit to identify any issues that may be negatively impacting on your project.The findings, paired with the website quality audit, are shared with your developer or implemented by one of our trusted developers. These fixes help search engines crawl your site more effectively. efficiently.

Keyword Research

Keywords are the foundation of any SEO campaign, representing the search terms customers use to find your business. Targeting the wrong keywords wastes effort, so accuracy is crucial. We identify the primary and secondary keywords your top pages should target to maximize visibility.

On-Page Optimisation

With a technically sound website and the right keywords identified, we create an optimisation strategy to improve rankings. This involves refining site structure through internal linking, adding markup, and aligning content with search engine requirements, that will often include content updates, meta data updating, image optimisation and much more.

Screaming Frog Audit Tool
Review & Update Content
Web Content
SEO Process

Content Audit

At Direct Submit, we use insights from our comprehensive website quality audit to elevate your site’s content. Here’s how we do it:

We manually review every page of your website, organising them with our “pillar” and “cluster” content modeling approach. This process evaluates each page’s performance, rankings, and relevance to ensure your content is aligned with your brand messaging while enhancing its quality, targeting, and focus.

Keyword Gap Analysis

Using insights from the audit and keyword analysis, we create a strategic content calendar. This includes blog ideas and bottom-of-the-funnel pages, all mapped to user intent and your sales funnel.

A Robust Content Strategy

Leveraging insights from the content audit and keyword gap analysis, we’ll develop a strategic content calendar featuring topics for your blog and/or bottom-of-the-funnel pages. Each topic will be carefully mapped to user intent and aligned with your sales funnel for maximum impact.
 

Once these topics have been agreed with you, one of our content strategists will devise a detailed SEO outline for each piece. This will include all the details a writer needs to ensure the content is correctly structured for maximum SEO impact, such as recommended word counts, semantic keyword usage, correct metadata and body text outlines.

Let the Search Engines Know

Inbound Link Development

Strengthen your website’s authority with strategic inbound link building. After confirming your backlink profile, we focus on acquiring quality links through editorial content and blog post outreach. We work with various blogs that help your website to rank well, attracting organic traffic to your site.

Our team identifies sites on your behalf, creates valuable blog posts, and strategically includes links back to your website. This not only introduces your content to a wider audience but also signals authority and trust to Google, helping your website climb the rankings for competitive search terms.

Backlink Audit

Gain control of your backlink profile with our comprehensive analysis. Using industry recognised tools like SEO Spyglass, SPYFU and Google Search Console, we’ll uncover every website currently linking to yours. Each link undergoes a rigorous quality evaluation to identify and address harmful backlinks, either through removal or disavowal. Protect your website’s SEO health with our thorough backlink audit and cleanup process.

Directory & Citations (NAP)

Boost your local search visibility with accurate and optimised citations. Citations, or mentions of your business’s name, address, and phone number (NAP), these are key signals Google uses to gauge trust and relevance. From national and local directories to niche-specific platforms, these listings play a vital role in local SEO.

Our team will audit your existing citations, update outdated information, eliminate duplicates, and create new listings where necessary. We can also manage your Google Business Profile, ensuring your brand maintains a positive and professional presence across the local ecosystem.

SEO Process
SEO Process
Testing & Reporting phase
SEO Reporting
Digital Marketing

SEO Audit to Your Website

All our SEO audits are structured around a thorough, comprehensive list of checks and tests, and any issues discovered are investigated thoroughly to diagnose the source of the issue. All recommendations consider the potential resource requirements and short to long-term impact of implementation, which feeds into our prioritisation of technical fixes.

Transparent Communication

At Direct Submit we believe that keeping our clients informed is essential for achieving great results together. That’s why we provide detailed monthly reports outlining our progress. To ensure clarity and alignment, we also host video calls to review the reports, address feedback, and adjust plans as needed.

With your input, we then use this report to advise on the next steps for your business, in order to take things to the next level.

SEO is a Continuous Journey

Reaching the first page for your target keywords is a fantastic milestone, but it’s not the end of the road. SEO is an ongoing process that requires constant attention. Search engines frequently update their algorithms to enhance search accuracy, connect users with the most relevant websites, and discourage manipulative practices.

To maintain your rankings and keep your website optimised, it’s crucial to adapt your SEO strategy to align with these changes. Staying proactive ensures your site remains competitive and search-friendly.

Importantly, the market you operate in is constantly evolving, and keywords can eventually lose their value. Given that, it’s necessary to regularly do keyword research to assess the effectiveness of your current keywords and optimise your website.

A word of caution on search engine optimisation in general. The SEO process is not a ‘one time process’ and does not start and end with these steps and the work that Direct Submit (or any other reputable SEO Agency) can provide. Partnering with a competant SEO agency gives your business access to experienced experts who craft and execute effective strategies, without the time, cost, and complexity of hiring and managing an in-house marketing team.

 

Let the professionals here at Direct Submit handle it so you can focus on what you do best.