Local SEO for Businesses

Local SEO focuses on optimising a business’s online presence to attract more customers from relevant local searches. It helps businesses appear in Google Local Pack, Google Maps, and other local search results, driving foot traffic and increasing visibility among potential customers in the vicinity.

Our team of SEO experts has more than 20 years of experience helping businesses get found locally through effective content marketing strategies. We have tackled many challenges and know how to create plans that produce clear and profitable results. Work with a Local SEO agency that focuses on linking you with customers near you. Your time is too precious to waste.

In general terms, as of July  2022,  69% of all searches on Google are seeking local information (and that’s according to Big G themselves) That’s way over half, another indication of just how important local SEO is.

The importance of local search optimisation and Local SEO lies in its ability to effectively promote your business online, and drive more website traffic, especially if your goal is to attract more local customers to your store.brick-and-mortar stores. When people search for nearby services or businesses, they typically turn to search engines like Google to find them. That’s why having a strong local search optimisation strategy is crucial — it ensures your business ranks among the top results when potential customers in your area search for the products or services you offer.

Whether you run a local brick-and-mortar shop or provide services in a high-value area, our local SEO agency offers tailored marketing packages designed to boost your revenue and attract loyal customers.

Local SEO enhances your business’s visibility in nearby search results, and our dedicated consultants work closely with you to optimise your online presence. We ensure your business stands out in local searches, putting you on the map and keeping you at the forefront of your community.

As a trusted Local SEO Agency, we then implement a strategic approach that includes geo-targeted keyword research, on-page optimisation, and local citation building, ensuring your business ranks higher in local search results and attracts more targeted traffic.

The advantages of a consistant local SEO project for a business, with a local presence are numerous, but here are some of the most significant:

• Enhanced online visibility within your local market
• Higher rankings in local search results
• Improved search engine ranking for your content, driving more traffic to your website
• Increased website visitors
• A boost in phone inquiries from potential local customers
• More foot traffic to your physical location
• Growth in sales and revenue
• Greater customer retention and repeat business
• A stronger presence in the local community
• More impactful marketing campaigns driven by local incentives

With 97% of users searching online for local businesses, it is important to have a strong local SEO strategy. A good strategy helps you get your brand noticed and build a strong reputation. We know this can feel overwhelming, especially for many small business owners.

Our team of SEO experts has more than 20 years of experience helping businesses get found locally through effective content marketing strategies. We have tackled many challenges and know how to create plans that produce clear and profitable results. Work with a Local SEO agency that focuses on linking you with customers near you. Your time is too precious to waste.

Our team at Direct Submit specialise in very affordable local SEO strategies. We use a blend of data-driven research, on-page optimisation, and off-page optimisation techniques to deliver optimal results. Each client receives a tailored SEO strategy, establishing us as the preferred choice for impactful local search engine optimisation.

If you’re asking, “What is local SEO?” you might be curious about how local searches and local SEO ranking appear in local results on search engines like Google. Local search relies on keywords that are linked to specific locations or businesses and can be increased by digital marketing services and search engine optimization services. Here are a few different ways common phrases used in local searches include “near me” or “in [city]”.

These phrases trigger search results that focus on a particular geographic area. When a user searches using one of these local keywords, it often results in a local SEO map pack 3-pack — a list of three local businesses that best match the search query and are located in the nearby area or the specified location, unlike traditional SEO, which focuses on broader search visibility and organic results.

Are are searching for affordable Local SEO Services for your Business? At Direct Submit, we recognise the unique challenges and opportunities businesses face today. That’s why we’ve designed our services to deliver outstanding results without breaking the bank. , improving your local search rankings. Our Affordable Local SEO solutions are crafted to fit your budget while driving real, measurable success.

Unlocking the key ranking factors that will help you excel in local SEO and boost your website’s visibility in local search results. Consider this: 46% of all Google searches have local intent, and 97% of consumers search online for local businesses.

With these statistics in mind, it’s evident that mastering local SEO is crucial for any business looking to succeed in the digital landscape.

>>> Key Strategies for Local SEO Success:
>>> Optimising Your Website for Local Keywords
>>> Gathering Online Reviews and Ratings
>>> Building Citations and Local Business Listings
>>> Maximising Google My Business

Mastering local SEO involves understanding its significance, optimising for local keywords, utilising reviews and ratings, building local citations, and harnessing the potential of Google My Business. By focusing on these factors, you can enhance your local search presence and attract more local customers to your business.

Local SEO services operate slightly differently to your standard SEO offering. We have achieved exceptional results for a number of local-based businesses who have enlisted our SEO consultants to attract more visitors and drive more sales. 

A local SEO strategy will include targeted local link building to build your presence in the local area (e.g. Durham) and for more localised search keywords and phrases. This means you need to create more local content content about local events, and similar specific types of content, acquire inbound links from local sources, focus more on customer reviews, etc. The work is very detailed but will help you gain local online search domination of your niche.

Creating a Google My Business listing and making sure this aligns with your website. This is an essential to be created and will help your business start to be listed in Google Maps.

Google My Business (aka Google Business Profile) is a free business listing feature that lets you upload your business’s photos, location, services/products, and any other relevant information.

By creating a profile, you will increase your business’s visibility and increase the chances of it appearing in Google Search, Google Maps, and other Google services. However, to create an account, your business needs to have a physical location (e.g. restaurant) and provide services in person.

Google My Business is beneficial to businesses of all sizes. It gives you a competitive advantage to manage your online presence and attract customers searching for your business on Google search and maps.

The more times your business information is  mentioned across the web, including your business name through local listings like Bing Places, the more trustworthy and reputable it is. Having a Google My Business page is essential as NAP citations are essentially mentions of your name, address and phone number (NAP). As part of a building a local presence, it’s important to get your business listed on trusted directories. We will help you with getting listed across national and local directories.

Ways to improve your Local SEO include having a Google Business Profile account, get regular reviews, optimise for local Search, create locally focussed content and make your website responsive populated with local keywords.

Performance is not an option. You need your marketing to drive results across every channel. From local search to social media, Direct Submit will help you Enjoy better results. 

Local SEO, like all Search Engine Optimisation (SEO) projects, is a long-term strategy and it typically takes a few months to start seeing the best results. However, the timeframe can vary depending on your current rankings, competition, and choice of keywords. The reality is that there’s no universal timeline for local SEO success.

Several factors influence how long it will take to see results. Firstly, the level of competition in your industry significantly impacts your SEO journey. If you’re in a highly competitive market, it might take longer to achieve noticeable results compared to a less crowded niche. Additionally, the current condition of your website plays a crucial role. If your site is outdated or not optimized for search engines, more time and effort will be required to bring it up to standard.

Websites that are not mobile-friendly tend to not rank as well on Google, especially when the search is from a mobile device. With over 50% of local searches from mobile, it is bad for your site if it offers users a poor mobile experience. Google ranks websites that offer great mobile experiences the highest.

80% of people use the internet when they search for a product or service from a local supplier. If you don’t have a strong local presence on Google & Bing, you’ll struggle to generate exposure for your business and make those vital sales.

Our Local SEO services for local businesses can help drive more relevant visitors to your site, generating more leads, enquiries and conversions – alongside increasing footfall to physical locations.