Defining High Quality Inbound Links
Inbound links are a way for users to get relevant information on the internet. They are also still a key ranking factor for your web pages.
Of the 200+ known ranking factors, links share the top three spots with good quality content and RankBrain.
However, having links is not enough. Their quality matters.
Google takes into account not only the number of backlinks a web page has but their quality as well. Sadly, some SEOs, in the rush to make their sites appear popular to search engine crawlers, invest in low-quality links.
High-quality link building, however, is the only way to get desirable results.
Chasing the quickest and cheapest results, some SEOs resort to the wrong methods of generating backlinks. These are often blackhat techniques that could lead to Google penalties and destroyed reputations.
What’s surprising is that even SEO agencies employ poor link-building techniques. A 2018 study conducted by Assertive Media of 230 UK link-building agencies found that nine out 10 used unscrupulous techniques.
Inbound Links & Digital Marketing
Inbound links, also known as backlinks, are thought to be an important element of digital marketing. They refer to links from other websites that lead to your website. These links are valuable because they help increase your website’s visibility, drive traffic to your website, and improve your website’s search engine ranking. In this post, we’ll discuss how inbound links can aid your digital marketing project.
Inbound links help increase your website’s visibility by exposing your website to a broader audience. When a website links to your website, its visitors can follow the link and land on your website, increasing your website’s traffic. Additionally, when more websites link to your website, search engines like Google view your website as authoritative and trustworthy, leading to better search engine rankings.
They can help increase visibility, drive traffic, improve search engine rankings, establish credibility and authority, increase brand awareness, build relationships, and improve the user experience. By incorporating inbound links into your digital marketing strategy, you can improve the overall success of your website and business.
