Google October 2023 Spam Update
Google finished rolling out the October 2023 Spam Update targeting thin and misleading content. The spam-fighting update was first announced on October 4. In its announcement, Google says the latest spam update was initiated based on user feedback.
Many people reported increased spam results when searching in their native languages. With this update to its spam detection capabilities, Google hopes to improve search results for users worldwide.
October 2023 Spam Update
Google utilizes automated systems and human reviewers to identify and demote spammy pages and sites, with one such system being SpamBrain, which leverages AI and machine learning to stay on top of emerging spam tactics.
What Google Considers Spammy Or Misleading
Google outlines prohibited practices in its spam policies documentation. Practices that Google considers spammy include:
>>> Hidden text or links are invisible to users but visible to search engines.
>>> Automatically generated content with little added value.
>>> Large-scale, unpermitted article scraping.
>>> Pages overloaded with distracting ads.
>>> Thin affiliate content focused heavily on monetization.
>>> “Doorway” pages and other attempts to trick search engines.
>>> Aggressive or misleading commercial tactics like false claims.
Google recommends that sites focus on providing a transparent, honest user experience. Those that do should fare well after spam updates.
Impact On Websites
Google’s latest spam update is a reminder to stay up-to-date on best practices with those sites negatively impacted, needing to review their content and SEO strategies.
Check for thin affiliate pages, hidden text, scraped content, and excessive ads. Any tactics deemed overly promotional or misleading should be corrected. Lastly, stay current with Google’s guidelines and conduct regular website audits.
Advice For Publishers
As always, websites should focus on publishing high-quality content to avoid being impacted by Google’s spam updates.
Practical, engaging, and original content is far less likely to be affected by algorithmic changes. Thin or duplicated content poses a much higher risk.
Regularly monitoring backlinks and conducting website audits can help identify potential red flags. Take corrective actions promptly.
Prioritising the user experience rather than shortcuts or tricks is the best path to staying in Google’s good graces. Focusing on value and transparency will serve websites well.
