Google Announces June 2019 Broad Core Algorithm Update
Google officially announced a broad core update. The update is rolling out on Monday June 3rd, 2019. The announcement was made via the official Twitter account, Google SearchLiaison.
This is Google’s official broad core update announcement on Sunday, June 2, 2019:
“Sometimes, we make broad changes to our core algorithm. We inform about those because the actionable advice is that there is nothing in particular to “fix,” and we don’t want content owners to mistakenly try to change things that aren’t issues….”
The reason they say there is nothing to fix is because core algorithm updates may not generally be about targeting specific kinds of low quality content but rather, about improving relevance.
When you talk about content quality, you’re talking about spam. But showing users relevant results is about understanding search queries and understanding content than it is about excluding spam.
In a general way, these kinds of updates are about improving how Google understands search queries, improving how Google understands web pages and bringing both sides together to provide more relevant search results.
What to Do About June Broad Core Algorithm Update?
Google’s official guidance is to do nothing.
Many publishers and search marketing professionals may find that advice less than acceptable. But it is good advice.
Here are some things to consider when reviewing the Google Announces June 2019 Algorithm Update:
> Google’s official guidance is that there is nothing to fix.
> Google Updates sometimes take a week to ten days to bounce around. So it’s best to wait before forming conclusions about what happened.
> Google’s Broad Core Updates do not target specific niches. Google’s John Mueller confirmed that the badly-named “Medic” update was not targeting health related sites. That makes sense for a broad core algorithm update. The definition of broad is something that has a wide scope. Anyone who says a broad core update is targeting a niche is likely mistaken.
> Google’s broad core updates can be said to be about relevance. Site quality always remains important. But it’s never been the sole focus of the algorithm. It’s important to keep in mind that this is a broad core algorithm update, not just a “site quality” update.
When trying to figure out why your site is no longer ranking well, don’t approach it from the point of finding what to fix. Instead, it may be more helpful to ask yourself why your site might not be viewed by Google as relevant anymore.
Sometimes it’s more productive to wonder less about what’s wrong with your site. It could be more productive to consider what’s more relevant about the sites that are ranking better.
