The Increasing importance of E-E-A-T
If you want Google to pick your pages for SGE snippets, you need to create authoritative content, and authority is signalized by E-E-A-T — Expertise, Experience, Authority, and Trustworthiness.
Numerous elements play into E-A-T signals, such as the expertise of authors, credible backlinks from sources like Wikipedia or niche-specific websites, and endorsements from industry experts and influencers. Specifically, in the realm of cooking and restaurants, acknowledgments from eateries, food bloggers, and renowned chefs—both locally and globally—contribute significantly to enhancing your site’s E-A-T.
However, be ready that the pursuit of higher SERP rankings through E-E-A-T signals will ultimately drive up the cost of SEO services because:
>>> Articles by expert authors will become more expensive;
>>> Link-building services like outreach will cost more;
>>> Authoritative media will increase the price for paid posts.
How to stand out in a human first Google? Ensure that your content is not purely automated:
Authenticity over Automation: Ensure your content isn’t solely generated by machines. Inject a human touch into your writing, making it relatable, engaging, and genuine.
Balanced Automation with Validation: If you’re using automation tools, employ them judiciously. Validate the output to ensure accuracy, relevance, and coherence. Human oversight is crucial for refining automated content.
Human Expertise and Insights: Incorporate insights from subject matter experts. Their unique perspectives elevate the content, adding depth and credibility. Authentic expertise can’t be replicated by algorithms.
Uniqueness and Insightfulness: Strive for originality. Offer perspectives, analyses, or solutions that are distinct and thought-provoking. This distinctiveness captures attention in a sea of information.
Interactive Engagement: Encourage dialogue and interaction. Engage with your audience, responding to queries or comments personally. Human interaction fosters a sense of community and trust.
Ethical and Responsible Content: Be mindful of ethical considerations. Ensure your content is accurate, respectful, and aligns with ethical standards. Transparency and responsibility build credibility.
Optimisation with a Human Touch: While optimising for search engines, maintain a balance. Prioritise readability and user experience. Keywords and algorithms matter, but readability and relevance to human readers are equally important.
Remember, standing out in a human-centric digital landscape involves valuing authenticity, expertise, and genuine connections. Balancing automation with human insights ensures that your content resonates with your audience on a deeper level.
Crafting Expertise, Experience, Authority, and Trustworthiness
It’s important to be highly attentive and deliberate when crafting and advancing personal brands, especially for E-E-A-T development.
In today’s landscape, it’s essential not only to hone professional skills but also to effectively broadcast them to both people and search engines. Active engagement within your niche through participation in conferences, interviews, podcasts, and public events can significantly boost your visibility and your brand’s standing. The same holds true for the personal brands of your content creators.
Building a personal brand is a lengthy process, requiring considerable time and dedication. If managing your brand feels overwhelming, outsourcing expert content creation can be a viable solution. However, delaying this decision may lead to increased costs for outsourcing.
