Does Local SEO Bring You New Customers?
This very moment, people in your city could be searching online for a business just like yours. Will those customers find your business website or your competitors? Since most consumers now research local purchase decisions online, the answer to that question can make or break your company.
In order to rank well for local searches, it’s most important to understand how today’s consumers search online for businesses.
Importance of Mobile Optimisation for Your Business
When searchers actively look for a local business, they often use mobile devices. A potential customer could be home, at the office, or sitting inside their car. Today’s local search engine optimisation must function on every kind of device desktops, laptops, phones, tablets, and soon other devices like smart appliances & wearables.
Online searchers assume their mobile device knows their location and will pass it on to the search engine or app. For example, they may simply query for “nearby Lebanese restaurants” or “emergency dentists” by using a phone or tablet. Other searchers might still type in “plumber in Durham” or something similar.
Other searches may even return results on map apps, so potential customers can see exactly where your business is located or how to contact you.
Local SEO increases visibility of your business by driving your website to the top of local listings. If you have a local business, you need geographically relevant traffic to your site through specifically targeted local rankings that will launch your company to reach the target customer demographic in your market.
Studies show that 97% of consumers now go online to find local services, with 82% of smartphone users use a search engine when looking for a local business or service.
Think about the extra sales and business you would get from being top of those local search results.
Call us today on 0845 2722350 for a free conversation about local SEO and how it can help your business attract new business. Our aim is to keep you above your competitors when it comes to local searches online.
