Understanding the SEO Triangle
You don’t need us to tell you that search engine optimisation (SEO) matters. This has been the case ever since the rise of online business well over ten years ago now, and repeating these points would be as useless as telling you that a website is a key to modern success. You know that already. Or, at least, we very much hope you do!
But, while SEO might not be a new concept, it has adapted and evolved in recent years to become a more complicated matter to manage and get right. Changing requirements of search engines and customers mean that, now, SEO strategies should be multi-level approaches to everything online.
Still, countless companies fail to consider more than the basic back and forth between business and search engines that SEO brings. We aren’t about to sit here and tell you that appealing to search engines doesn’t matter, because it very much does. At its heart, [search engine] optimisation means optimising your content, website, and branding to appeal to and rank higher on top-rated engines like Google.
But, as content options increase and consumer selection become ever more varied, stopping your efforts there isn’t going to do you any favours. Instead, what was once a straight-line connecting companies and search engines has become a triangle. Or, to call it by its proper name, an SEO triangle.
What is an SEO triangle?
An SEO triangle is a new way to approach your SEO focus and increases your chances of conversions as a result. Far from being one thing, though, this is more of a marketing concept that helps streamline and expand your SEO reach depending on current company needs. What’s more, different triangle approaches can apply to different stages of your journey.
Take, for example, when you’re looking at SEO on the whole. This means considering your broader search engine efforts, and thus, your triangle may include critical considerations such as –
Each of these have long been vital indicators of SEO success, and you stand no chance at high rankings and organic conversions if you don’t first take care of them.
A technically sound website with varied content and relevant links is the very least you can do for your SEO. However, even once you’ve tackled these basics, delving deeper into SEO with a more specialised triangle may work. For instance, you might want to consider looking at the content, image use and link relevance.
In this approach, you’re focusing directly on your content creation and considering the impact it has on your broader business efforts. Now, businesses must consider everything from blog posts to YouTube videos and beyond, as well as providing links for brand relevance, and monitoring analytics to judge results and conversions.
By putting your knowledge of SEO basics towards individual triangles for each area in this way, you should find you’re able to break this matter down into easy-to-manage chunks. Whether you’re tackling content, web design, or more, this should help both users and search engines understand who you are, what you do, and why/when your listings are relevant.
What can SEO triangles do for you?
At this stage, you may be thinking, ‘that’s great, but doesn’t general SEO already bring those benefits?’ You wouldn’t be wrong. If all you stood to see from your triangular efforts was a high search ranking, then there are much easier ways to approach the matter. Search engines aren’t hard to impress, remember, as long as you’re offering relevant products with keywords, exciting content, and appealing website design.
So, what exactly can SEO triangles do for you? In all honesty, quite a lot, and you only need to keep on reading to find out why.
#1 – Substantially higher organic conversions
SEO triangles, especially those focusing around content and its relevance, can work wonders for organic conversions that you’d struggle to find from back and forth SEO efforts. Content is, after all, a critical digital marketing strategy for standing above the crowd and attracting audiences that might never have even heard of your product. By providing informative, unsalesy blog posts, for example, you can increase the searches you appear within and appeal to consumers who might not even be looking to buy. If all goes well, quality content could lead them to click on your shop. Or, a call for newsletter signups could see them joining your email listings and becoming potential conversions that way. Either way, these are organic opportunities you might never achieve otherwise.
#2 – Analytics you can use
As big data and collated analytics increase in business, a generalised approach to anything you do could leave you struggling to gain any real insights. Even with automation in place, a general focus on ‘SEO analytics’ will rarely uncover anything useful. By comparison, a broken-down, triangular approach makes for analytics that you can always use. A content triangle, for example, can lead to direct correlations between organic leads and each content form you tackle. Equally, keyword-focused triangles can help you to determine precisely which terms lead to the highest conversions. Each of which ensures you’re able to…
#3 – Tailor SEO efforts
With countless companies now fighting for the top spot, tailoring your every SEO effort is fundamental to help you continually come out on top. That’s fundamental stuff given that the first five organic results on each search benefit from click rates as high as 67%. By taking ample time to understand each of your unique SEO undertakings, you can guarantee relevancy that stands up even to changing search priorities or consumer habits. In an age where business is continually evolving, especially as we move into 2020, this can make all the difference between success and failure.
The best ways to implement triangular processes
SEO triangles may sound well and good, but you’re probably wondering how exactly you go about implementing efforts like these into your processes. The good news is that this honestly couldn’t be easier but, as with any marketing changes, you will need to do some groundwork to make triangles like these work for you.
Some things to consider as you go into this new SEO approach include –
- Whether you want organic or local SEO
- Where your focus lies (sales, customer loyalty, etc.)
- Whether your SEO strategy is working at the moment
- How far you would like to expand your online efforts
By considering critical questions like these, you can both determine whether SEO triangles are necessary (trust us; they probably are!), and which areas of focus should take centre stage in these efforts.
Of course, even once you’ve put your primary triangular focuses in place, it’s natural to worry about having to increase your marketing budget to keep on top with this more focused approach. In truth, splitting triangular responsibilities like these evenly among your team should be easy enough, especially if you’re careful to keep your targets modest at any one time.
If even that isn’t enough to keep workloads to a minimum, then don’t be afraid to turn to a digital marketing agency who can take care of this for you. SEO triangles are quickly coming to the fore in the marketing world, and digital agencies have the time and know-how necessary to make efforts like these pay off, without costing your profits first. For one set fee, they’ll be able to tackle as many SEO areas of focus as you can imagine, and guarantee results that finally bring the returns you’re looking for.