What is On-Page SEO and Off-Page SEO?
Both on-page and off-page SEO are essential for effective Digital Marketing. In basic terms, digital marketing is a term that essentially covers all campaigns and elements that utilise online technologies or communications to promote the business or its products.
Digital marketing can extend to a range of digital channels in a bid to connect with both existing and prospective clients. Digital marketing may be focused on lead generation and sales conversions, or it might target brand awareness and increasing the visibility among target audiences, including local SEO projects. A comprehensive strategy should achieve to do all of those things and much more.
An Effective SEO Strategy
If you own a website to generate business, then you know that search engine optimisation (SEO) is important. The goal is to improve your page range in search results so that it will more likely appear before your target audience. Common SEO tactics include implementing proper metadata, targeting the correct keywords, and creating high-quality, authoritative content.
Two other vital parts of an effective SEO strategy are on-page SEO and off-page SEO.
If you’ve ever wondered what these refer to, we’re digging into it in this article. Keep reading to learn about the differences between on-page and off-page SEO and how to leverage both versions for greater SEO success.
On-Page SEO
On-page SEO refers to SEO strategies you can control either on your website’s backend or through visible content on your website to help improve search rank. Here are examples of common on-page SEO tactics:
>>> Optimise HTML code
>>> Craft quality content
>>> Implement relevant keywords—both short and long tail
>>> Format metadata to improve visibility in search results
Off-Page SEO
In contrast to on-page SEO, off-page SEO refers to all the other factors that can impact your search rank, but these are ones that you usually can’t control. They include back links, customer reviews on other platforms, social media, and even link relevancy.
You can’t control what consumers write on review aggregator sites, nor can you manipulate SEO on social media sites where you have an active account. And along the same lines, you don’t always control which website’s link to your pages. For example, if a website that’s notorious for spam or low-quality content links to you, that can hurt you even if you’ve done nothing wrong.
What to Remember About On-Page vs Off-Page SEO
While on-page SEO is weighted heavily by search giants like Google, it’s still important to pay attention to off-page SEO and periodically make strides to expand your reach in that domain. But remember that a strong off-page SEO strategy can’t offset a poor on-page one. So, before you worry about what’s happening off-site, make sure your website is optimised first.
