Moz SEO Services Acquired by iContact

Published on Tuesday, June 8th, 2021 by

Moz SEO Services Acquired by iContact.
Organic search and email marketing are some of the most powerful marketing channels brands have, so it will be interesting to see how Moz and iContact integrate.

SEO tool provider Moz has been acquired by iContact Marketing Corp, a subsidiary of the publicly traded company, J2 Global. Sarah Bird, Moz’s CEO, posted the announcement on the Moz blog Friday afternoon.

Moz SEO Services

Moz Acquired by iContact Marketing Corp
“Exciting news, Moz fans! We are thrilled to announce that Moz has been acquired by iContact Marketing Corp!” Bird wrote.

iContact was founded in 2003 and is based in Morrisville, North Carolina with about 300 employees. it is focused on email marketing and offers email tools through its brands Campaigner, SMTP and Kickbox. Moz was founded in 2004 and is based in Seattle. Bird took over as CEO in 2014 after Rand Fishkin, the co-founder of Moz stepped down from that role. In 2016, Moz did some downsizing after some possible missteps. In 2018, Fishkin stepped down from Moz to start a new startup, SparkToro.

The company’s announcment said ”Moz remains committed to continuing to improve the company’s all-in-one SEO toolset and maintaining the accuracy of the data upon which it is built.”

“Since the beginning, Moz has elevated SEO as a critical strategy for growth and brand recognition. With this news, our mission remains the same. Moz should only innovate faster and more effectively for our customers,” said Sarah Bird, CEO of Moz. “The shared focus on delivering powerful digital marketing solutions is a perfect fit for our brand, staff and community. We are excited to begin collaborating on new solutions for our collective customers.”

Moz has remained one of the more reputable toolsets in the industry, so we hope this sale helps fund new features, tools and support options for customers. Organic search and email marketing are some of the most powerful marketing channels brands have, so it will be interesting to see how Moz and iContact’s tools integrate, if they ever do.

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