Link Building A Common Sense ApproachIn the world of digital marketing, appearing on the first page of Google’s Search Engine Results Pages (SERPs) is considered the holy grail. As such, the process of Search Engine Optimisation is one of the most important aspects of any online. While the Google algorithm uses over 200 metrics to rank pages, inbound links sit very close to the summit.
Most website owners and marketing teams will actively invest time and money into their link building strategies, very few take the best approach. Here’s all you need to know about the common sense approach.
The First Step Is to Set Your Goals
Whether it’s marketing or another strand of business, it’s virtually impossible to achieve the desired results if you don’t set the right targets. When dealing with the concept of link building and gaining inbound links, there are two main points to consider:
- You want links that actively boost your SEO ranking and online traffic.
- You want links that generate results that last.
The second point is of particular importance as many marketers focus on endeavours that will only bring short-term results. While it might stroke your ego, it won’t help the business with any sense of sustainability.
So, What Are the Backlink Tips to Avoid?
Before jumping straight in at the deep end, it’s important to know that the short-term backlink tricks don’t only lack consistency. They can additionally harm your long-term prospects in a very serious way. Black hat SEO (not only backlinks) will lead to Google penalties, which means your site won’t be indexed. While it is possible to have this overturned, it’s something you want to avoid.
Black hat (a term which originates from old Western films) refers to any tactic that violates Google’s terms. As far as back linking is involved, this can include:
- Cloaking (showing one piece of content to visitors and another piece of content to Google).
- Sneaky redirects (redirecting users who click one link to a completely different URL).
- Paid links (directly buying links in a dishonest way to manipulate rankings).
Avoid those at all costs.
Taking The Common Sense Approach
As well as avoiding the black hat approaches, you should appreciate the need for quality links. While the quantity is important, gaining links from the wrong websites will only ever bring limited success.
Many marketers will try to gain inbound links from authoritative websites. However, if you’re caught in the trap of simply jumping to PageRank to determine whether a site is worth pursuing, it’s time to lose this strategy – not least because a new page added by the site will start with a PageRank of 0 anyway.
More importantly, the Google algorithms use those 200+ metrics so that they can provide a fair chance to new pages too. If the content is of the desired quality, you will see positive results. When you also take the fact that many marketers are chasing sites that appear well on PageRank (and the competition this brings), it makes sense to move away from this tactic.
Instead, you should concern yourself with getting quality inbound links by using the following questions:
- Be sure that the web page linking to your site has relevance to your products or service.
- Be sure that the linking website has a track record of producing engaging content.
- Be sure that the linking web page has a good design across all platforms.
- Be sure that the association between your site and theirs feels natural.
Moreover, you want to know that the linking website will produce those links in an efficient manner as you don’t want to be left waiting months to reap the rewards. Furthermore, any links need to be accurate both in terms of keywords and URL link. Typos are the last thing you want.
So, How Can I Achieve This?
There are many ways to go about achieving high-quality links. Whether you use them all or just the ones that feel most natural to your business, a focus on these elements will pay dividends.
Here are some of the best options:
Outreach – Introducing your content (or products) to people within your niche and industry who may link to your website because they think it’ll appeal to their audience.
Guest blogging – Producing content for another website and use this opportunity to link to your website either through internal links or an author bio.
Unlinked mentions – Finding websites that have mentioned your brand but not linked it (through Google searches) before asking them to add the link. They already know your brand after all!
Community site link building, social media, fixing broken links, and gaining press coverage are all great options too. Above all else, the results will show on the web and continue to boost your ranking for many years to come.
Here at Direct Submit, our team of SEO experts will create a bespoke results-driven strategy to improve your SEO and help to boost your conversions. Ultimately, our SEO services are designed to drive qualified website traffic and leads to your business.
For more information on link building and the range of Digital Marketing services we offer please visit the Direct Submit website or call us today on 0845 2722350.