Google’s John Mueller offered additional details about what could cause a site to lose ranking in the recent core algorithm update. And it has nothing to do with authors.
Question About Core Algorithm Update – Here is the question asked:
“After the recent Google search algorithm update, we’ve seen dramatic negative impact in our average positions for our most common keywords. Our site has not changed. Can you describe what the changes were that might be affecting the SEO?”
Google Algo Update Details
What Changed in Google’s Algorithm. John Mueller answered with a general description of what changed.
- It’s not that your website is low quality
- It’s about how Google defines what is relevant to a user query
- What is relevant for specific users.
This is what Google’s John Mueller said about the Google Algo Update Details:
“This is something kind of like we mentioned before. These are general algorithm updates that we make from time to time with regards to search. And it’s not like your site is worse or different in any way. It’s essentially our algorithms are re-evaluating what we think makes sense what we think is relevant for search results for specific queries and users. And this can and should change over time. That’s completely normal.
One example you might use is if you have a query like best movies. Then that’s something like where obviously like last year you’ll have one set of movies and maybe if you looked at it this year you’d have a different set of movies. And it’s not that the old movies are worse in any way. It’s just like well things have changed. And that’s kind of how things are evolving in general…”