Delving into Digital Marketing. What Exactly is it?
Digital marketing is the marketing and advertising of a business, person, product, or service using online channels, electronic devices, and digital technologies. A few digital marketing examples include social media, email, pay-per-click (PPC), search engine optimisation (SEO), and more.
How is digital marketing different from traditional marketing?
The difference between traditional marketing and digital marketing is simple.
Traditional marketing uses offline channels, while digital marketing uses online channels. A traditional marketing campaign, for example, may use billboards, radio ads and news stories, while a digital marketing campaign may use social media, blog posts, and email to promote a business and its offerings.
Why is digital marketing important?
For companies today, digital marketing matters because it offers:
> Multiple online marketing strategies
> Cost-effective marketing solutions
> Level playing field
> Advanced targeting and personalisation options
> Accurate campaign tracking and measurement
> Continuous campaign performance feedback
Digital marketing offers multiple online marketing strategies
With online marketing, your company can pick from a range of tactics, including:
> Content marketing
Delving into Digital Marketing further, you find you have many options, which is not the case when using traditional marketing. With traditional marketing, you have fewer choices. You only have a couple of channels available, like radio, print, and TV, and many of these channels are expensive, which limits your choices further.
Digital marketing offers cost-effective marketing solutions
Price is another benefit of digital marketing. Compared to traditional marketing, online marketing is extremely cost-effective. If you advertise online, whether on social media, websites, or search engines, you set your budget and bid for ad space. You have complete control over how much you spend, which is not the case when buying a billboard.
Plus, you can stop your strategy at any time. If you launch a PPC campaign, for instance, and see that it is not performing, you can go ahead and pause that campaign.
In comparison, once you buy a billboard, you have it for that entire duration, whether it works or not.
Digital marketing offers a level playing field
If you are a small to mid-sized business (SMB), digital marketing also helps your company stand apart from larger brands. That is because online marketing offers cost-effective solutions, like SEO, that can help your business reach its audience.
With SEO as a digital marketing strategy, for example, your business can optimise your content for long-tail searches, or searches that feature three or more words, like “car maintenance services” or “how to clean house gutters.”
This approach can help your company bypass big brands and reach your target market.
You do not have to worry about how your online marketing budget will compete with larger brands, either. Digital marketing offers several cost-effective strategies, including SEO, that you can use to get your products or services in front of your audience.
For more information on anything to do with Digital Marketing give Direct Submit a call on 0845 2722350 or visit our Digital Marketing Services website. With offices in both Durham and Newcastle, we can help you do just that through Digital Marketing and Search Engine Optimisation (SEO).