Search Engine Optimisation in 2018
Looking at Search Engine Optimisation (SEO) in 2018Search Engine Optimisation (SEO) in 2018 is a technical, analytical and creative process to improve the visibility of a website in search engines. The primary function of SEO is to drive more unpaid useful traffic to a site that converts into sales.
Search Engine Optimisation (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results, often referred to as "natural," "organic," or "earned" results. Effective SEO is often an involved and often time consuming process that requires a good deal of expertise, research and modification of your website. This process helps the likes of Google and Bing knows your website exists and hopefully ranks it well for the selected key phrases.
“There aren’t any quick magical tricks that an SEO will provide so that your site ranks number one. It’s important to note that any SEO potential is only as high as the quality of your business or website so successful SEO helps your website put your best foot forward.” Maile Ohye, Google 2017.
Here are some of the things that really matter if you do SEO well in 2018:
> Don’t block your site
> Don’t block Google from crawling resources on your site or rendering specific elements on your page
> Have a responsive design that works on mobile and desktop
> Geotarget your site in Search Console AKA Google Webmaster Tools (unless you have a country specific domain)
> Put your keyword phrase at least once in the Page Title Element
> Put your keyword phrase at least once in the Main Content on the page (at least once in page copy (in Paragraph tags)
> Avoid keyword stuffing main content
> Optimise your meta description to have a clickable useful SERP snippet
> Ensure the Main Content of the page is high-quality
> Ensure the keywords you want to rank for are present on your site
> Use synonyms and common co-occurring words throughout your page copy
> Keep important content on the site updated a few times a year
> Trim outdated content from your site
> Do not push the main content down a page unnecessarily with ads etc
> Link to related content on your site with useful and very relevant anchor text
> Use a simple navigation system on your site
> Create pages to basic meet W3C recommendations on accessible HTML (W3c) (H1, ALT text etc)
> Create pages to meet basic usability best practices (Nielsen) – Pay attention to what ‘annoys’ website visitors
> Create pages where the main content of the page is given priority, and remove annoying ads and pop-ups (especially on mobile)
> Develop websites that meet Google technical recommendations on (for example) canonicalization, internationalisation and pagination best practices
> Ensure Fast delivery of web pages on mobile and desktop
> Provide clear disclosure of affiliate ads and non-intrusive advertising. Clear disclosure of everything, in fact, if you are focused on quality in all areas
> Add high-quality and relevant external links (depending if the query is informational)
> If you can, include the Keyword phrase(s) in a short URL
> Use the Keyword phrase in internal anchor text pointing to this page (at least once)
> Use Headings, Lists and HTML Tables on pages if you show data
> Ensure on average all ‘Main Content’ blocks of all pages on the site are high-quality
> Consider disavowing any obvious low-quality links from previous SEO efforts
> Provide Clear website domain ownership, copyright and contact details on the site
> Share your content on the major social networks when it is good enough
> Get backlinks from real websites with real domain trust and authority
> Pay attention to site security issues (implement https, for example)
What really matters in SEO in 2018 is what you prioritise today so that in 3-6 months you can see improvements in the quality of your organic traffic.
Whether you are just starting up your business or have an existing website which isn't doing a great deal for you, then call Direct Submit today and let us help you make your website stand out from the crowd. As experienced Internet Marketing and SEO consultants we will be able to help you make the right choices and decisions to help you get your product or service noticed online. An effective SEO strategy will make your website easy to find for users and search engine robots. SEO helps the search engines to understand what each page on the website is about, therefore content strategy plays a big role in the SEO tactics.
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